In this episode of Italy Answered, Lisa Morales sits down with Sara Digiesi, Chief Executive Officer of BWH Hotels Italy & South-East Europe, for a conversation on sustainable hospitality, women’s leadership, and Italy’s evolving role on the global stage.
From her roots in southern Italy to leading nearly 185 properties across the country, Sara shares her journey through marketing, distribution, sustainability, and executive leadership. She explains what ESG truly means in hospitality, why “net positive hospitality” requires giving back more than you take, and how leadership must extend beyond profit to people and place.
Together, they discuss:
● What hospitality leadership in Italy looks like today
● The meaning of “net positive hospitality”
● Supporting autistic guests, families, and inclusive travel
● Sustainable growth beyond traditional tourism models
● The evolution of boutique and experiential luxury travel
● What women bring to executive leadership roles
● The emotional experience of carrying the Olympic torch
This episode is part of the Chat with an Expert series and is presented alongside a full, follow-along transcript on Live in Italy Magazine — ideal for readers who prefer to listen and read together.
🎧 Listen on Spotify and Apple Podcasts 📖 Read the full transcript on Live in Italy Magazine
💛 Support independent storytelling on Patreon