All Things Product with Teresa and Petra

Iterating on Product Strategy

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Topics Covered

  • What is product strategy anyway?
  • The myth of the “explicit strategy” in most companies
  • What discovery tells us about implicit strategy
  • How product teams influence (and challenge) strategy
  • Why writing any strategy down is better than none
  • Shifting from top-down to emergent strategy
  • The role of product leaders: Think customer interviews, but with your teams
  • Balancing long-term macro trends with day-to-day user discovery
  • Strategy ≠ roadmap: Keeping your plan for winning alive and adaptive
  • Case studies: Intercom, Spotify, and strategy-in-action
  • Product teams as strategic sensors: Patterns, signals, and customer segments
  • Building strategy into quarterly and annual planning cadences
  • Wrapping up: Strategy is iterative—so treat it that way

    • Resources & Links:

    • Follow Teresa Torres: https://ProductTalk.org
    • Follow Petra Wille: https://Petra-Wille.com

      • Mentioned in this episode:

      • Roger Martin’s definition of strategy
      • Lenny’s Podcast with Chandra Janakiraman, where he shares a framework for developing strategy
      • Megan Murphy’s “priming the wall” concept, introduced in her talk at the - MTP Engage Leadership Forum
      • 7 Powers: The Foundations of Business Strategy by Hamilton Helmer
      • Blue Ocean Strategy
      • Porter's Five Forces Framework
      • Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt
      • SWOT analysis
      • Intercom’s Fin AI
      • Spotify
        • ...more
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        All Things Product with Teresa and PetraBy Petra Wille & Teresa Torres