In this episode, Mike and Kevin are talking about protecting profit margins, especially when emerging from an economic crisis. You have to be prepared for tough negotiations when this “V (or W) shaped recession” ends. Mike has recommended tools, templates and negotiation tactics.

Check It’s a Good Start Youtube channel for more episodes and discussion.

Thanks to Ricky Chopra for writing and producing our Podcast music - https://open.spotify.com/artist/1sFRM0m007EC1009ko68sv

Re:signal wins a large amount of new business from referrals and the CEO’s personal network. In this episode, Kevin Gibbons, CEO at Re:signal, shares where to start to build your personal brand and how to turn it into something that can be a core way of growing your business.

The speakers also touch upon what types of content works well on social media, what is a good engagement rate and the importance to stick to your unique perspective.

Check It’s a Good Start Youtube channel for more episodes and discussion.

Thanks to Ricky Chopra for writing and producing our Podcast music - https://open.spotify.com/artist/1sFRM0m007EC1009ko68sv

Learn more about RFP qualification, the Procurement Success Equation© (a real-life example scoresheet presented) and how to prepare your negotiating strategy to negotiate towards a mutually beneficial outcome.

Check It’s a Good Start Youtube channel for more episodes and discussion.

Thanks to Ricky Chopra for writing and producing our Podcast music - https://open.spotify.com/artist/1sFRM0m007EC1009ko68sv

In the second episode, Kevin Gibbons shares his expertise of building organic growth and explains how to understand if SEO is the right fit for a business and good place to invest marketing budget. You will also learn why controlled experiments are so important and why it can be a good idea to start with paid search first.

The book mentioned in the episode: Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares.

Check It’s a Good Start Youtube channel for more episodes and discussion.

Thanks to Ricky Chopra for writing and producing our Podcast music - https://open.spotify.com/artist/1sFRM0m007EC1009ko68sv

Learn from Kevin Gibbons, and Mike Lander, who share their experiences in entrepreneurship, running digital agencies / consultancies and looking at the buyer side perspective, so that you can take what’s useful and get off to a good start yourself.

In the first episode of It is a Good Start podcast, Mike Lander and Kevin discuss how the Big4 Consulting firms - EY, PwC, Deloitte, KPMG and McKinsey - have successfully established in the consulting landscape.  Mike Lander shared. his experience and insight after 6 years of working within the Big 4 Consulting firm environment, what was his journey through KPMG like and key points why these are the well-known and most successful consulting firms ever.  The Big 4 became so big and successful, in his experience, because of:  

 The culture they create and therefore the people they attract
 The business model they built
 The incredibly strong relationships they built with the C-Suite.

Check It’s a Good Start Youtube channel for more episodes and discussion.

Thanks to Ricky Chopra for writing and producing our Podcast music - https://open.spotify.com/artist/1sFRM0m007EC1009ko68sv