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Political strategists and organizers are trying to find new ways to reach voters and potential voters while social distancing. Which is tough because research shows that in-person interactions are usually the most effective technique. Now, organizers are turning to the old idea of a turnout captain — a local volunteer who whips up voting interest — combined with targeted data and, sometimes, apps. And they’re finding that combination can really work. Molly speaks with Marketplace’s Kimberly Adams, who covers money and politics.
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Political strategists and organizers are trying to find new ways to reach voters and potential voters while social distancing. Which is tough because research shows that in-person interactions are usually the most effective technique. Now, organizers are turning to the old idea of a turnout captain — a local volunteer who whips up voting interest — combined with targeted data and, sometimes, apps. And they’re finding that combination can really work. Molly speaks with Marketplace’s Kimberly Adams, who covers money and politics.
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