What do you do when you have built something beautiful for 25 years but know it is time to let go? When you are the face of the business, the one everyone trusts, but staying means sacrificing freedom, time, and what comes next?

In this episode of It's A Profitable Life, Ronit Enos and Nicole sit down with Alayne Curtis, world renowned hair and makeup artist, founder and former CEO of Make Me Fabulous, and one of the rare entrepreneurs who successfully exited her business after building it into one of America's Hot 100 Salons.

Alayne pulls back the curtain on what most business owners never talk about: the real process of selling, the mistakes that cost her years, why 80% of businesses never sell, and what it actually takes to build a company someone wants to buy.

This conversation blends vulnerable personal truth with tactical business strategy, including the service provider trap every salon owner falls into, the systems buyers actually look for, what to stop doing if you ever want to exit, and why women in business need to stop tearing each other down.

If you are building toward an exit, stuck behind the chair, or wondering if your business is sellable, this episode will change how you think about your next move.

In This Episode
00:12:11 Why 80% of businesses never sell and what makes the 20% different
00:12:22 The one piece of advice every salon owner needs about service
00:17:18 What she would tell her 37 year old self starting out
00:19:33 Why entrepreneurship is not what social media sells you
00:20:00 Your business is your biggest asset and gets more attention than your kids
00:22:21 The three lowest profit industries: farming, restaurants, and salons
00:23:03 The systems she wishes she had set up from day one
00:24:15 Why you cannot be the main service provider if you want to exit
00:34:45 What makes a business attractive to buyers
00:39:15 Why only 20% of businesses successfully exit
00:42:00 The different exit strategies: selling, franchising, licensing
00:45:30 Knowing when it is the right time to let go
00:51:00 What Alayne would do differently looking back
01:00:30 Why calling it balance is a myth
01:06:00 Buying your time back without compromising results
01:11:44 The Three Fires: rapid fire questions
01:12:41 What her billboard would say: stop the walkouts
01:13:15 Why women can do better for each other in business
01:14:27 Defining success: it is endless

Brought to You By
Salon Cadence: The advisory network for salon, spa, and medspa CEOs scaling with systems, leadership, and Profit First for Salons - saloncadence.com
Vish: The color management system that turns waste into profit - getvish.com
Phorest: The all in one salon software that grows your business through automation, culture, and client connection - phorest.com
MySalonBooks: Real-time salon bookkeeping powered by Profit First for Salons - mysalonbooks.com

What do you do when life hits so hard you cannot imagine moving forward, but your business, your family, and your team still need you?

In this episode of It’s A Profitable Life, Ronit Enos sits down with April McDaniel, CPA, advisor, and long time financial expert in the beauty and wellness industry, for a powerful conversation about resilience, leadership, and rebuilding after hardship.

April shares how personal loss reshaped her definition of success and forced her to get honest about what mattered most. Together, Ronit and April talk about what entrepreneurs get wrong in hard seasons, why community and support systems are non negotiable, and how learning to face your numbers can actually create peace instead of pressure.

This episode blends real life perspective with practical business guidance, including what to stop doing, what to delegate, and how to make smarter financial and tax decisions as you grow.

If you are in a difficult season right now, this will help you find your footing and keep going.

In This Episode

0:00 Why April is a trusted financial voice in the beauty industry
3:00 The early life experience that shaped her drive for independence
6:00 Why career decisions should support the life you want, not just status
9:00 The importance of relationships and never burning bridges
11:00 What Club Soda does differently for salon and spa owners
14:00 How crisis reshapes your priorities and your leadership
17:00 Why helping others is one of the fastest ways to heal
20:00 The moment April stopped living for other people’s expectations
23:00 Hire slow, fire fast and why culture is always the priority
26:00 The most common habits of stable, successful business owners
29:00 Why you cannot be afraid to ask questions about money
32:00 How entity types change as you grow and why it matters
35:00 Why S Corp is not always the answer
37:00 The danger of social media tax advice
39:00 The tax mistakes salon owners make as they scale
41:00 Why clean books are the foundation of good strategy
44:00 Let go in order to grow and stop doing the side job
47:00 Rapid fire questions: superpower, failure, and success redefined

Key Takeaways

Hard seasons do not disqualify you. They can refine you.

You can heal by helping other people. Service creates meaning.

Build a support system before you need it. Community matters.

Ask the questions you are avoiding. Clarity is always better than fear.

Stop taking generic tax advice. Your business needs personalized strategy.

Clean financial data creates confident decisions. Junk in, junk out.

To scale, you have to let go of roles that are not yours to carry.

About the Guest

April McDaniel is a CPA, advisor, and educator specializing in tax planning and financial strategy for salons, spas, and wellness businesses. She is a leader at Club Soda, a Nebraska based advisory firm serving salon and spa owners across the United States.

April is known for simplifying complex financial topics and helping owners understand their numbers so they can make smarter decisions, reduce stress, and grow sustainably.

Brought to You By

Salon Cadence: The advisory network for salon, spa, and medspa CEOs scaling with systems, leadership, and Profit First for Salons
saloncadence.com

Vish: The color management system that turns waste into profit
getvish.com

Phorest: The all in one salon software that grows your business through automation, culture, and client connection
phorest.com

MySalonBooks: Real time salon bookkeeping powered by Profit First for Salons
mysalonbooks.com

The $100K Hire That Changed Everything

What happens when you do everything “right”… and it still feels wrong?

In this episode of It’s A Profitable Life, Ronit Enos sits down with salon owner, mentor, and industry leader Anna Walsh for an unfiltered conversation about the unseen cost of growth and the quiet pressure many successful business owners carry.

Anna opens up about building a seven-figure salon, the hiring mistakes that eroded culture, being forced out of her original space, and the moment she realized that success had started to feel like suffering. She shares how growth nearly broke her—and the mindset shifts, systems, and leadership changes that helped her rebuild a business that supports her life instead of consuming it.

This episode is for the owner who’s scaling, succeeding, and silently asking: Is this what it’s supposed to feel like?

In This Episode

0:00 – How Anna and Ronit first connected and why this conversation matters
3:30 – Why Anna never labeled her hardest moments as “failure”
6:00 – The risk of playing it safe and not dreaming big enough
8:45 – The moment Anna asked, “Is this all there is?”
10:30 – Being forced out of her original salon and why it felt devastating
13:30 – How hiring mistakes quietly damage culture
15:45 – The emotional weight of leadership no one talks about
18:00 – “I was causing my own suffering”—the mindset shift that changed everything
21:00 – Why hiring an operations manager sooner would have changed everything
24:30 – Letting go of control and allowing others to lead differently
27:30 – Creating revenue streams that don’t rely solely on service providers
30:00 – Discovering her niche and realizing her expertise was more valuable than she thought
33:00 – How creating space outside the business restored joy and creativity
36:00 – Life harmony vs. work-life balance
39:00 – Scaling past seven figures and facing the next growth ceiling
42:30 – Rapid-fire questions: success, failure, and legacy

Key Takeaways

Growth without alignment leads to burnout.

You don’t have to suffer to be successful—but you do have to change how you lead.

Hiring too late is costly; the right manager buys back your time and energy.

Letting go is essential for scale and sustainability.

What feels easy to you may be the most valuable thing you offer.

Real success is life harmony—health, relationships, fulfillment, and impact.

About the Guest

Anna Walsh is a salon owner, mentor, and industry leader based in Cambridge, Massachusetts. Known for her emotionally intelligent leadership and strong operational foundation, Anna has built a high-retention, high-performing salon while navigating the real challenges of growth and scale.

She is passionate about helping business owners grow sustainably—without losing themselves in the process.

Powered By

Salon Cadence – The advisory network for salon, spa, and medspa CEOs scaling with systems, leadership, and Profit First for Salons.
saloncadence.com

Vish – The color-management system that turns waste into profit.
getvish.com

Phorest – The all-in-one salon software that grows your business through automation, culture, and client connection.
phorest.com

MySalonBooks – Real-time salon bookkeeping powered by Profit First for Salons.
mysalonbooks.com

You Don’t Need Permission. You Need a Decision.

What if everything you want in your business and your life starts with a single choice?

This episode of It’s A Profitable Life is a wake-up call filled with truth, clarity, and the kind of perspective that shifts you from waiting for change to creating it.

This is a conversation about becoming the person your goals require.
It is about courage, commitment, and the decision that transforms everything.

What You Will Learn

• The mindset shift that separates stuck entrepreneurs from successful ones
• How to stop waiting for approval and start leading your life
• Why scaling demands clarity, systems, and duplication
• How to break the cycle of overwhelm and step into ownership
• The emotional and financial cost of meaningful growth
• How to reverse engineer success through simple math and clear targets
• What freedom actually looks like when you build it intentionally
• The identity shift required to build a business that runs without you

Timestamps

0:00 Introduction and why this conversation matters
3:12 The moment that changes everything
6:10 Why you do not need permission to create the life you want
8:06 What stops most entrepreneurs from ever moving forward
10:14 The truth about confidence, fear, and self-leadership
12:10 Why solving problems is the real path to growth
14:22 How your identity determines your income
17:34 The shift from overwhelmed operator to powerful leader
19:32 How to use simple math to scale sustainably
21:13 What duplication truly means inside your business
25:20 How letting go becomes the doorway to freedom
28:38 Building systems that protect your peace
31:16 How to create predictable profit
34:35 Why chasing milestones without clarity keeps you stuck
38:27 The internal battles entrepreneurs rarely talk about
42:17 Reinventing yourself without losing stability
48:08 The sacrifices required for your next chapter
52:09 What success looks like in real life
56:32 Rapid insights on leadership, failure, and purpose

January Virtual 2-Day Workshop

If this episode sparks something inside you and you are ready for clarity, structure, and real transformation, join us for our two-day live virtual experience in January. https://milliondollarevent1.saloncadence.com/home

Designed specifically for salon, spa, and medspa owners who want to:
• reclaim profit and time
• lead with confidence
• implement systems that actually work
• use AI and Profit First for Salons to scale smarter
• stop operating in chaos and start operating like a CEO

This Podcast Is Powered By

Vish
The color management system trusted by top salons to eliminate waste, increase profit, and improve consistency.
getvish.com

Phorest
The technology partner helping salons grow through data, retention, and powerful automation.
phorest.com

MySalonBooks
Real-time bookkeeping and financial clarity powered by Profit First for Salons.
mysalonbooks.com

Salon Cadence
The premier business education platform for salon, spa, and medspa owners scaling with systems, leadership, and Profit First for Salons.
saloncadence.com

Why You Cannot Miss This Episode

At some point, every entrepreneur hits a crossroads.
You can keep waiting for the right moment.
Or you can make the decision that changes your future.

This is the episode that helps you choose the second path with clarity and courage.

From First Date to Forever: How Kati Whitledge Scaled Success Through Systems, Storytelling, and Heart

What does it take to turn a single salon into a multi-layered business empire and still lead with heart?

In this episode of It’s A Profitable Life, Ronit Enos and Nicole Baldwin sit down with Kati Whitledge, a salon owner, author, speaker, podcaster, and founder of Maya the groundbreaking marketing and client-matching software built for the beauty and wellness industry.

Kati shares her journey from beauty school dropout fears to seven-figure success stories, revealing the moments that tested her the most and the mindsets that carried her through. From surviving rejection to building a multimillion-dollar software company, this conversation is packed with practical advice, marketing insights, and soul-level truth about leadership, purpose, and perseverance.

In This Episode

0:00 – How Kati and Ronit first met in New Orleans and the connection that sparked everything
 3:00 – The moment Kati realized rejection could be her greatest teacher
 7:00 – Losing $30,000 on her first software build and starting over stronger
 10:00 – Navigating COVID, burnout, and belief while running a business with her husband
 12:30 – Discovering the power of faith, community, and resilience
 14:00 – Using personality assessments to hire better and lead smarter
 17:00 – How to hire for character and culture, not just skill
 22:00 – From stylist to CEO: the mindset that changes everything
 29:00 – Why marketing is the heartbeat of every salon
 36:00 – The ROI of smart marketing and how Maya measures results
 42:00 – Building Maya into more than software a movement for connection
 47:00 – How to keep clients once you earn them
 50:00 – The lessons behind her book From First Date to Forever
 52:00 – Rapid-fire questions: failure, intuition, and success redefined

Key Takeaways

• Rejection builds resilience. Every “no” redirects you to your real calling.
• Systems create freedom. You can’t scale without structure.
• Marketing is everything. Communication and connection drive every success.
• Hire for heart. Character, integrity, and curiosity matter more than credentials.
• You can’t ignore problems. Growth begins when you face what you’ve been avoiding.

About Kati Whitledge

Kati Whitledge is the Founder and CEO of Maya, a client-matching and marketing software built for the beauty and wellness industry. Under her leadership, Maya has matched over 500,000 consumers with beauty professionals, generating over $25 million in revenue for partner salons.

She’s also the owner of Be Inspired Salon in Madison, Wisconsin, a podcast host of Beyond The Technique, and author of From First Date to Forever: How to Market Like a Matchmaker.

Kati is passionate about helping salon owners grow their businesses through strategy, systems, and soul blending smart marketing with authentic connection.

Learn more at joinmaya.com.

Brought to You By
Salon Cadence – The advisory network for salon, spa, and medspa CEOs scaling with systems, leadership, and Profit First for Salons.
 saloncadence.com

Vish – The color-management system that turns waste into profit. getvish.com

Phorest – The all-in-one salon software that grows your business through automation, culture, and client connection. phorest.com

MySalonBooks – Real-time salon bookkeeping powered by Profit First for Salons. mysalonbooks.com

What if your business performance had less to do with strategy and more to do with your biology?

In this episode of It’s A Profitable Life, hosts Ronit Enos and Nicole Baldwin talk with Dr. Khoshal Latifzai, Board-Certified Emergency Medicine Physician and Co-Founder of Rocky Mountain Regenerative Medicine (RMRM), and Colleen Grady, Family Nurse Practitioner and clinical expert in hormone optimization and women’s health.

After years in emergency medicine, they saw the limits of reactive healthcare and created a new model—one that focuses on prevention, hormone balance, and longevity. Their mission is simple: help entrepreneurs, CEOs, and leaders perform at their best by investing in the system that powers everything they build—their health.

In This Episode
0:00 – Meet Dr. Khoshal and Colleen: from emergency medicine to regenerative health
 3:00 – Why the traditional medical model fails entrepreneurs
 6:00 – How RMRM was born and why prevention is the future
 10:00 – The real story behind hormone health and leadership performance
 14:00 – Good labs, great leadership: the data that drives success
 18:00 – Colleen on women’s health, menopause, and the power of advocacy
 23:00 – How stress and hormone imbalance drain focus and creativity
 29:00 – The difference between reactive and regenerative care
 33:00 – Why health is the ultimate business strategy
 39:00 – Lessons from leaving the system to build a mission-driven practice
 45:00 – Longevity, entrepreneurship, and living with purpose

Key Takeaways
- Health is the foundation of success. Energy and focus drive every business outcome.
- You can’t manage what you don’t measure. Labs, data, and diagnostics reveal what guesswork hides.
- Hormones run the show. Balance equals better decisions, confidence, and endurance.
- Regenerative medicine is proactive. It prevents decline rather than treating collapse.
- Freedom requires vitality. You can’t scale a business on burnout.

About the Guests
Dr. Khoshal Latifzai, MD is a Board-Certified Emergency Medicine physician, Dartmouth Medical School graduate, and Yale-trained clinician. As Co-Founder of Rocky Mountain Regenerative Medicine, he combines advanced science with proactive health design—helping professionals optimize hormones, restore energy, and extend longevity through regenerative therapies, stem-cell science, and precision diagnostics.

Colleen Grady, MSN, FNP, began her career in emergency and family medicine before shifting to integrative and regenerative care. At RMRM she leads patient-care strategy with a focus on women’s health, perimenopause, menopause, autoimmune conditions, and performance medicine. Her philosophy: empower patients to understand their data, own their decisions, and thrive through evidence-based, personalized care.
Learn more at rmrmco.com.

Brought to You By
Salon Cadence – The advisory network helping salon, spa, and medspa CEOs scale with systems, leadership, and Profit First for Salons.
 saloncadence.com
Vish – The color-management system that turns waste into profit. getvish.com
Phorest – All-in-one salon software that grows your business with automation and culture. phorest.com
MySalonBooks – Real-time salon bookkeeping powered by Profit First for Salons. mysalonbooks.com

What happens when the thing you built to give you freedom starts to take it away?

In this episode of It’s A Profitable Life, hosts Ronit Enos and Nicole Baldwin sit down with Shelley North, Founder and CEO of Glow Beauty Boutique, to explore what it really means to lead with purpose, build with precision, and protect your peace while scaling a seven-figure business.

Shelley’s story is one of resilience and transformation—from working full-time while earning her degree, to surviving cancer, to creating one of Massachusetts’ top spa and wellness brands. Through it all, she learned the art of leadership that balances ambition with boundaries.

If you’ve ever wondered how to grow a profitable business without losing yourself in the process, this conversation will give you both strategy and soul.

In This Episode

0:00 – Meet Shelley North: founder, mentor, and survivor
3:00 – Building Glow Beauty Boutique with purpose and intention
6:00 – The early days of discipline: balancing work, school, and family
9:00 – From burnout to clarity: how Profit First for Salons changed everything
12:00 – Leading through crisis: what the pandemic taught about trust and culture
16:00 – The difference between managing and leading
19:00 – Finding the right people through values, not desperation
21:30 – The “heart exercise” that reshaped her team’s mindset
25:00 – The courage to let go and delegate
28:00 – Systems that protect your peace
31:00 – The mindset shift from operator to CEO
34:00 – Why gratitude is Shelley’s most powerful leadership tool
37:00 – Real estate, wealth building, and designing life beyond business
41:00 – How to make peace a non-negotiable part of success
44:00 – Lessons in resilience, reflection, and purpose

Key Takeaways

Purpose fuels clarity. Know what your business stands for and every decision becomes easier.

Peace is built through systems. Boundaries, structure, and strategy protect your time and energy.

Profit First for Salons creates confidence. When your finances are intentional, freedom follows.

Leadership is letting go. True success happens when your team can thrive without you.

Success is alignment, not overwork. Balance is the real measure of achievement.

About Shelley North

Shelley North is the Founder and CEO of Glow Beauty Boutique, an award-winning spa and wellness brand in Braintree, Massachusetts. A serial entrepreneur, educator, and breast cancer survivor, Shelley’s journey reflects the balance of strength and grace in leadership.

Her spa has been recognized multiple times by Salon Today’s Top 200 for growth, culture, and innovation. Today, she helps beauty professionals build teams and systems that allow them to grow their businesses—and their peace—simultaneously.

Brought to You By

Salon Cadence – The global advisory network helping salon and medspa CEOs scale with systems, leadership, and Profit First for Salons.
Learn more at saloncadence.com

Vish – The color management system that turns waste into profit. getvish.com

Phorest – The all-in-one salon software that grows your business through automation, data, and culture. phorest.com

MySalonBooks – Real-time salon bookkeeping powered by Profit First for Salons. mysalonbooks.com

Every successful salon, spa, or medspa owner eventually realizes that growth isn’t a guessing game—it’s a data game.

In this episode of It’s A Profitable Life, Ronit Enos and Nicole Baldwin sit down with Tim Howard, Chief Innovation Officer and Founder of Vish, and Joe Difalco, VP of Strategic Relationships at Phorest, to uncover how the smartest salons are scaling profit through technology, transparency, and teamwork.

This conversation is a masterclass in leadership, systems, and the mindset shifts that turn chaos into clarity.

In This Episode

0:00 – Profit starts with clarity: how data turns confusion into control
1:06 – Meet Vish and Phorest: redefining how salons measure success
2:03 – How a stylist turned tech innovator built Vish to stop color waste
3:53 – Why partnerships—not solo efforts—drive sustainable profit
7:26 – Collaboration that works: what makes Vish and Phorest’s partnership different
10:13 – How system integration can grow color revenue by 20%
16:47 – Inside Phorest’s culture: why authenticity and heart build better technology
20:28 – How data turns waste into wealth and restores profit margins
27:24 – Real-time pricing: giving stylists and clients transparency and fairness
31:07 – The rise of automation and AI in salons: what it means for your front desk
33:49 – Building stronger teams with retention, communication, and real-time insights
38:12 – The story of resilience: how Vish almost failed and came back stronger
44:09 – Bootstrapping through chaos: the lessons that built endurance
48:32 – Mentorship, leadership, and the mindset of rebuilding
50:22 – “It’s harder going bankrupt.” Why persistence is the real competitive edge
55:10 – Final reflections: leadership, partnerships, and what’s next for the industry

About the Guests

Tim Howard is the Chief Innovation Officer and Founder of Vish, the leading color management system built to eliminate waste, increase profitability, and help salon owners charge accurately for every service. With decades behind the chair, Tim created Vish to bring clarity and consistency to the art of business in beauty.

Joe Difalco is the Vice President of Strategic Relationships at Phorest, a global salon software company that empowers owners with the data and systems they need to grow. With deep industry roots, Joe’s focus is helping salons use technology and transparency to lead more effectively and profit more consistently.

Thank You to Our Sponsors

Vish – The color management system that turns waste into profit. Track, charge, and scale smarter at getvish.com

Phorest – The all-in-one salon software built to grow your business with clarity, culture, and automation. Learn more at phorest.com

MySalonBooks – Real-time salon bookkeeping powered by Profit First. Visit mysalonbooks.com

Salon Cadence – The global advisory network for salon and medspa CEOs ready to scale with systems, profit, and freedom. Learn more at saloncadence.com

Subscribe for More Episodes

If you’re ready to build a salon or medspa that creates profit, purpose, and freedom—subscribe to It’s A Profitable Life on Spotify, Apple Podcasts, or YouTube.

New episodes weekly with real stories, proven strategies, and conversations that redefine what success looks like in the beauty and wellness industry.

Why Every Entrepreneur Needs an Exit Plan First on It’s A Profitable Life with Michael Cole

 Every entrepreneur reaches a breaking point—the moment when drive meets exhaustion and you realize your business can’t depend on you forever.

In this episode, Michael Cole shares how he went from Navy veteran to first-time barbershop owner to financial planner for beauty professionals—and what he learned about building a business that works for you, not the other way around.

Michael’s story is about leadership, structure, and freedom: creating a culture where people stay, systems that sustain, and financial strategies that secure your future. Whether you’re behind the chair or leading a team, this conversation will change the way you think about ownership, wealth, and balance.

In This Episode:
0:00 - Intro
2:10 - The power of people over profit
6:00 - Lessons from opening a barbershop with zero experience
10:20 - Building culture: hire slow, fire fast
14:00 - Retention as the real measure of success
18:00 - The fear of pricing and learning confidence in value
22:30 - From operator to owner: letting go to grow
27:00 - Designing a business you can step away from
31:00 - Why every entrepreneur must plan their exit early
36:00 - Creating a strategic cash reserve for stability
40:00 - Preparing your family and business for the future
45:00 - You can look rich or be rich—but not both
48:00 - Final reflections

Key Takeaways:

• Retention and culture are stronger than any P&L statement
• You can’t grow if you can’t let go
• Price confidently—undervaluing your work delays freedom
• Plan your exit the day you open your doors
• Build a financial strategy that protects your family and your business
• True wealth is freedom, not appearances

About Michael Cole:
Michael Cole is a Certified Financial Planner, founder of Cole Wealth Management, and owner of a Charleston-based barbershop that has operated successfully for over a decade. His work focuses on helping beauty, salon, and wellness entrepreneurs create wealth, protect their futures, and design businesses that thrive without constant oversight.

Website: https://michaelcole.nm.com

 Instagram: https://www.instagram.com/j.michaelcole

Thank You to Our Sponsors
Vish: https://getvish.com

Phorest: https://www.phorest.com

Salon Books: https://www.mysalonbooks.com

Salon Cadence: https://saloncadence.com

🔔 Subscribe for More Episodes
If you’re ready to build a company that gives you time, purpose, and wealth—not just work—subscribe and turn on notifications.
New episodes weekly featuring real stories, practical strategies, and insights from leaders shaping the future of the beauty and wellness industry.

Every entrepreneur reaches a breaking point—the moment when ambition meets exhaustion. In this episode, Leslie Perry shares how she went from running a one-woman bridal makeup business to becoming an executive leader at the Professional Beauty Association (PBA).

Leslie’s story is one of resilience, self-discovery, and redefining what it means to build a business that loves you back.

She opens up about the struggles of being a “team of one,” the lessons learned from burnout, and how community and clarity transformed her career. Whether you’re a salon owner, stylist, or entrepreneur, this conversation will remind you that success isn’t built alone.

💡 In This Episode:

0:00 - Intro
 2:05 - Are you owning a company or just a job?
 6:30 - Accepting where you started from
 10:50 - Lessons from the Data Driven conference
 14:20 - Looking ahead to NaHa and the power of symbolism
 17:45 - The struggle of being a team of one
 22:10 - Focusing on the fundamentals, not the fluff
 26:05 - Finding your true audience
 30:00 - The danger of divided attention
 33:40 - Grit, fitness, and protecting your energy
 38:00 - How the PBA supports beauty professionals
 41:30 - The power of community and mentorship
 45:10 - Final reflections

Key Takeaways:

• Build a business that runs without you—not one that runs on you
• Your past experiences are assets, not detours
• Strategy beats aesthetics every time
• Clarity and focus drive growth
• Self-care is a business strategy
• Community makes success sustainable

About Leslie Perry:

Leslie Perry is an executive at the Professional Beauty Association (PBA), helping elevate and connect professionals across the beauty industry. Her journey from solo bridal artist to industry leader embodies what’s possible when purpose meets perseverance.

Thank you to our Sponsors!!!

Vish: https://getvish.com/
Phorest: https://www.phorest.com/
Salon Books: https://www.mysalonbooks.com/
Salon Cadence: https://saloncadence.com/

🔔 Subscribe for more episodes:

If you’re ready to grow a business that gives you freedom, fulfillment, and profitability, subscribe and turn on notifications.
New episodes every week with real stories, powerful insights, and proven strategies for salon and spa entrepreneurs.