It's A TRIBE Thing — Behind The Scenes of Successful Membership Sites

Stine Bustillo was always interested in marketing, and landed her first high-level sales job on what was practically a fluke. She cultivated over a decade of experience, and realized on a trip to Paris that she wasn't headed on the life path she wanted.

Now, through her membership, she helps predominantly female entrepreneurs in Norway build their social media, create content that actually converts, and use the newest digital marketing strategies to grow their businesses.

Today, Stine joins the podcast to tell the story of her journey from the corporate world, the podcast that inspired her launch, and how she created a thriving membership business in just a matter of hours.

KEY TAKEAWAYS

• How Stine knocked her first sales job out of the park despite a lack of qualifications or formal training.
• Why pregnancy led Stine to take the plunge and pursue a career in social media.
• How listening to a single podcast episode inspired her to launch her membership by simply reaching out to her mailing list.

Get Access to the Full Show Notes!

To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/95

Cheryl Engelhardt made a career for herself scoring documentaries, writing jingles, and working with social justice choirs. Eventually, she found herself being asked to speak to others about what it meant to have a successful career as an independent musician, and needed to learn how to answer her fellow musicians' tough questions about life and business.

Now, at Amplify, she provides a monthly membership and environment designed for optimal on-going success. She provides coaching, content, cross-promotion, community, and a structure so that musicians can create a plan for a long-term successful and fulfilling music career, celebrating every step of the way.

Today, Cheryl joins the podcast to talk about why she chose the membership model instead of conventional coaching, the fatal mistakes that people make when it comes to defining what they want, and how not to lose hope even as your goals shift over time.

Get Access to the Full Show Notes!

To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/94

When Faye Cornhill discovered that a career in media would involve years spent making no money, she worked for a series of totally unglamorous technology and logistics companies in sales. Along the way, she mastered the art of corporate selling and storytelling.

Now, at The Wedding Business Club, Faye helps her fellow wedding business owners regularly attract and book big ticket wedding clients. She helps people embrace an abundant mindset, raise their rates without losing business, and get answers to all of their toughest questions.

Today, Faye joins the podcast to talk about how storytelling can help you sell in any industry, why you don't need to have all the answers all the time to offer an amazing membership, and how to escape the scarcity mindset, no matter what your niche is.

KEY TAKEAWAYS

• How selling with stories and capturing attention transcends any niche.
• Why Faye was concerned that the membership model wouldn't work for her - and how she created a membership to solve the problems she had as she launched her own wedding photography business.
• How Faye's membership site has helped her clients weather the COVID-19 pandemic.
• Why owning your story and your experience is the most important thing you can do in your business.

Get Access to the Full Show Notes!

To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/93

Ashley Ebert went to school with a plan to become a marriage and family therapist, but quickly discovered that being an employee in someone else's small business wasn't for her. When her grandmother had a stroke, Ashley took her home and stepped up to become her caregiver, and soon after launched and scaled a wedding planning company.

Now, at The Abundance Group, Ashley helps wedding professionals build thriving businesses of their own. She provides personalized coaching, weekly teachings, and access to a wide variety of resources to help her members solve problems and get answers to the biggest challenges they face in life and business.

Today, Ashley joins the podcast to share the story of her incredible pivot, building a business with her father, and what it means to empower and transform her industry for the better.

Get Access to the Full Show Notes!

To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/92

Lisa Breitenfeldt launched a business selling geocaching equipment in 2005. Ten years later, she had a line of products and some success, but lots of competition. Instead of continuing to chase sales and new products, she asked her mailing list what they might want out of a box subscription - and got the feedback that transformed her business.

Now, at Cache Advance, Lisa sends her members a fun box of geocaching and awesome outdoor gear each month. She's scaled her business to nurture her very best customers while massively reducing her workload and de-stressing her life.

Today, Lisa joins the podcast to tell the story of how she coped with her niche becoming rife with competition, built a new business to the exact specifications of her best customers, and stopped chasing sales for good.

Get Access to the Full Show Notes!

To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/91

Rachel Davis grew up playing the piano, writing songs, and loving music, but was steered away from pursuing a career in it. She spent 20 years in corporate sales, advertising, and online marketing to great success, but found herself anxious and unhappy in her work. She walked away from the corporate world to teach music classes that went beyond the noisy offerings full of exhausted parents she took her young children to. However, she soon discovered that she needed to take her business online to protect her mental health.

As she made major changes in her life, she wrote two albums, led a TED Talk, created an online program, and built a musical membership for children. Now, at Raise a Tiger, Rachel helps children use music to access their genius, gifts, flow, and confidence.

Today, Rachel joins the podcast to share how she came back from feeling like half a person, the unique teaching and healing power of music, and how her membership business has changed her and her family's life for the better.

Get Access to the Full Show Notes!

To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/90

Candace D'Agnolo left her corporate job at a big ad agency and spent over 15 years running brick-and-mortar businesses, including a pet supply store and a doggy daycare. She launched her own pet spas, and by the age of 28 had three retail locations in Chicago and 30 employees. However, she also had a massive amount of bank debt and SBA loans, and her husband wanted to take a job in New York.

Now, at Pet Boss Club, Candace provides business coaching and mentorship for entrepreneurs in the pet industry. She helps them build businesses that create thriving communities, impact their local economies, and act as positive change agents in the lives of pets, customers, employees and other small business owners.

Today, Candace joins the podcast to share the story of her journey to entrepreneurship, how mentorship and coaching changed her life, and how she now passes that gift on to others in her field through a scalable, thriving membership business.

Get Access to the Full Show Notes!

To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/89

Strengths coach Lindell Pereira started her own consultancy but found that she had created a job more than she had achieved freedom. She wanted to create a membership to scale her reach and serve people at a greater level. Meanwhile, she grew a dedicated following on an Instagram account she created to keep herself accountable as she worked to lose weight.

Now, at Fast Mama, Lindell helps women between the ages of 35 and 55 escape the weight loss yo-yo wheel and ensure they'll never need another diet or weight loss program ever again.

Today, Lindell joins the podcast to tell the story of how she went from struggling business owner to thriving entrepreneur, how she accidentally discovered the seeds of her membership site, and how to turn what makes you uniquely yourself into a scalable membership of your own.

Get Access to the Full Show Notes!

To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/88

While backpacking around Australia, Ginny Gane discovered the law of attraction. She discovered the vibrational components of life and human interaction, and as her life became easier, she found others calling her their law of attraction coach.

Now, at LOA Skills Camp, Ginny helps her students truly leverage the law of attraction in their lives and live their dreams. She's built a unique funnel that gives people the fundamentals to manifest everything they want in life, and uses the membership model to provide continuing education and community to see their visions through.

Today, Ginny joins the podcast to share the story of how childhood bullying set her on her unique path through life, how she discovered she could get paid doing what she loved, and how to use a membership to teach something that can seem cosmic.

Get Access to the Full Show Notes!

To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/87

Tasha Cochran had no idea how she was going to afford college, so she joined the US Marine Corps. She became a mother as a teenager, and, while serving as a full-time Marine, took night classes at a community college, then attended Yale Law School. She got a great job, but also found herself posting YouTube videos about hair and personal finance, which led her to realize that she needed to sell products and services to grow her side business.

Now, at One Big Happy Life, Tasha helps people create lives they love while building wealth for their best financial future. She helps her clients take control of their lives and their money once and for all in a busy world with jobs, kids, money, and health demanding their attention.

Today, Tasha joins the podcast to share her journey from aspiring attorney to membership owner, how it felt to cross that precipice, and what it means to give people the empowerment and hope they need to live the lives they've always wanted.

Get Access to the Full Show Notes!

To get access to the full story and to all the resources mentioned during today's episode, visit TribeHub.com/86