Jason Kohler of Beztak Properties traces a nearly 25-year senior living career that began in hospitality, health services administration and nursing-home operations before expanding into executive leadership, sales and marketing. That operational background shapes his belief that strong sales performance depends on the entire community, not an isolated sales department. Planning sessions should invite ideas from frontline staff, operations leaders and creative team members, breaking down silos and building shared ownership of each prospect’s journey.

The episode features Tim Donnelly, CEO of Catalyst Senior Living Solutions. He and Reed explore how senior living sales teams can balance speed, technology, and human connection in the first stages of the prospect journey. Tim begins by tracing Catalyst’s evolution from SeniorVu, an early technology-driven platform designed to help communities predict and manage future residents, into a contact-center partner that supports communities by responding to and nurturing incoming leads.

- Speed-to-lead creates opportunities, but empathy must shape the first response

PART 1 of this episode (become a Member for Part 2) features Think Tank's James Lee and centers on a deeply PCS-aligned idea: the most important part of senior living sales is not the script, the form, or the process, but the human connection underneath it. 

- PCS starts with human connection and doesn't need to be over-engineered

This episode of It's About Time features Ali Powell, CEO & Founder of Commercial Acceleration in the UK. Her conversation with Reed Davis centers on how opportunities in senior living sales often hinge on the experience of the interaction rather than the product itself.

- Poor calls, tours and follow-up leads to a broken journey

In Part One of this episode of It’s About Time, Reed Davis sits down with Andrew Salmon of SALMON Health & Retirement to explore how empathy, vulnerability, and identity shape both leadership and senior living sales.

- Vulnerability builds trust—prospects open up when you go first

In this episode of It's About Time Reed sits down with Kyle Yates, Retirement Living Advisor with Legacy Retirement Communities, to explore what actually moves people toward — or away from — senior living decisions.

- Slow down, lead with curiosity, and build real connection

In this episode of It’s About Time, Reed Davis sits down with Kayla Schaf, Director of Sales at Legacy Retirement Communities, to explore what a long, values-driven career in senior living really looks like. Kayla shares her unexpected entry into the industry—starting at the front desk over 25 years ago—and reflects on how early experiences of connection, service, and listening shaped her approach to sales and leadership.

- Sales works best when curiosity replaces pressure and performance

In this episode of It’s About Time, Reed Davis is joined by Brittany Dajda, Director of Sales and Marketing at Parc Communities, for a conversation centered on trust, integrity, and releasing attachment to the outcome in senior living sales.

- Let go of the sale to build trust—and trust drives decisions