"A million grains of sand really is a mountain. And you only see the mountain after it is made. You don't see it when it's grains of sand at a time." - Stephen Green, small business advocate who is everything from spreadsheets to sneakers. In this episode, Marc and Cathey talk with Stephen about cheating on large businesses to support small businesses. In the process, they explore how to create a ripple effect with your message so that the people who are not in the room for your talk will be affected by the conversations that happen afterwards. By the end, your stories will become data, your hashtags will become action steps, and will find two more small black businesses to support.

"We subtract to add. Get crystal clear on what you want in your life outside of the material things.” - Craig Stanland, motivational speaker, author, and reinvention architect. In this episode, Marc and Cathey talk with Craig about being on a golden treadmill: having a desire for happiness but chasing the wrong things in pursuit of that happiness. In the process, they explore how to help a wider audience see their connection to your idea and how to find creative ways to help people put your concept into practice. By the end, you will learn how to get off the golden treadmill and find the blueprint for your meaning, fulfillment, and purpose in life.

"Let people know what makes you different so that they can tell your story when you are not present.” - Stephan Dyer, bilingual comedian, keynote speaker, and lifestyle entrepreneur.  In this episode, Marc and Cathey talk with Stephan about escaping competition by bringing forth your authenticity. In the process, they explore how to take the many ideas you may have gathered from other people to uncover your own unique concept. By the end, you will learn how to identify your authentic combination of weirdness that may open you up to a world of opportunities.

To become yourself, you have to forget everything you learned in the past.” - Lennox Jeffrey, financial consultant who mentors young men in the areas of life, wealth, and emotional intelligence. In this episode, Marc and Cathey talk with Lennox about substituting the chase for wealth for the chase for life. In this idea conversation, they explore how to use TV, youtube, and podcasts to duplicate an idea and put it on a bigger platform in order to impact people’s lives. By the end, you will learn how to develop and pitch a system that will “change the frequency” of your target audience.

"Your Plan B is to work on your Plan A. So find the thing you know that you were meant to do.” - Kai Martinez, professional dancer, choreographer, and animation consultant. In this episode, Marc and Cathey talk with Kai about her journey from Jackson Heights, Queens to a Disney feature film. In the process, her idea of seeking out who you are and what you were meant to and being brave enough to follow it is transformed into one concise and clarifying call to action. In this idea conversation, you will learn how to make your story a backdrop and a big social proof for a keynote you can deliver to audiences.

"Create an abundance in your life so that saying 'no' feels sexy.” - Rajiv Harry, health & wellness coach and the secret sauce behind Plant Bomb. In this episode, Marc and Cathey talk with Rajiv about reframing his idea about investing in oneself into a new concept about “unavailability”. In this idea conversation, they explore how to create your own unique intellectual property. By the end of this discussion, you may find yourself saying "no" more often to reach, influence, and empower a larger audience.

"It’s not about being the best at something; it’s about doing something new and different and finding someone else to reproduce it.” - Farhad Ghafarzade, founder of Green Drop Garage. In this episode, Marc and Cathey talk with Farhad about intersecting two ideas that are least connected. In the process, they explore how to oscillate between a crazy idea and a different idea being crazy or different. This conversation will show you how to get your audience to buy-in to the idea of doing something different from what they are used to.

"I learned how to smile and say 'F-you' at the same time." - Reland Logan, marketing magician and anti-Whohoo girl. In this episode, Marc and Cathey help Reland discover ways to hit audiences with something they won't expect to hear. The power of a smile is not just about happiness; it's about resilience and getting stuff done. This conversation will show you how to use research to reframe your idea and make it uniquely different. After this episode, you may change the way you smile, strategically.

“How do you, how can you, and how will you contribute to this community?” - from Season 3 of It's About to Go Down. So what happens when a bunch of idea creators get together in the same zoom? In this "rap-up" episode, Marc and Cathey catch up with the members of the Season #3 community: J.T. Compeau, Bo Babenko, Emily Purry, Jaclyn Lee, Diane Nathaniel, Chad Phillips, and Virginia Morris. Ideas are exchanged, deep connections are made, and they let us know what has transpired with their ideas since they last spoke with Marc & Cathey. This is not just a cliffsnotes version of season #3, but also a coming together of ways of making the world a better place. After this conversation, you might discover how to go from speaking about your idea to executing your idea.

"Your impact can be momentary, whereas your imprint is like you left, you’ve touched it lightly. How do [you] contribute in a way that has a lasting, positive flow to it?” - Virginia Morris, an idea creator, curator, and implementer. In this episode, Marc and Cathey talk with Virginia about how to develop an idea that you can actually execute. In the process, Virginia shares her system for generating ideas and demonstrates how to use her method by thinking through two of her newest ideas. By the end, you may be NSPIR’d to take your idea through a MILE, hashtag your concepts, and assemble an advisory circle.