Sarah Delevan is a Financial Consultant with over 15 years of experience in building and supporting sustainable and regional food systems. As the founder of The Good Food CFO, she works with purpose-driven food businesses—from farmers, ranchers, fishers, and producers— to help them achieve profitability by design. Sarah's career has spanned nearly every corner of the good food movement. From teaching kids to cook with seasonal ingredients, volunteering with No Kid Hungry and at farmers’ markets, to launching a pop-up grocery and managing food sourcing for a major LA-based catering company, her hands-on experience informs her values-driven financial approach.

For the past decade, Sarah has focused on early-stage local, regional, CPG, and independent retail brands because they often fail due to cash flow issues, pricing, thin margins, and unsustainable growth models borrowed from mainstream business headlines. She’s also the host of The Good Food CFO Podcast, where she amplifies the voices of food entrepreneurs and advocates for industry change. And committed to educating consumers, policymakers, and fellow professionals on how to build a more just, equitable, and resilient food system.

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Jessie Kimsey is a results-driven merchandising leader with more than a decade of experience across e-commerce and brick-and-mortar retail. At Misfits Market, she leads vendor strategy and category innovation, curating mission-driven brands and championing emerging products that are transforming the food system. A passionate advocate for quality, sustainability, and impact in grocery, Jessie helps like-minded brands connect with hundreds of thousands of highly engaged consumers on Misfits Market’s discovery-driven platform.

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Alli Ball is the founder & CEO of Food Biz Wiz and the creator of Retail Ready®, an online program that has provided strategic support, curated curriculum, and values-aligned community for over 3,000 producers of packaged products in the food industry. As a former grocery buyer-turned-wholesale consultant, Alli has helped thousands of emerging brands understand what it takes to get on the shelf and have high sales once you’re there. Find her on her website here or on Food Biz Wiz®, her award-winning podcast about wholesale strategy, which contains a library of 250 episodes.

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Breezy Griffith is the CEO & Founder of SkinnyDipped, a brand she launched with her mom, Val Griffith, from their kitchen table with a shared passion for creating better-for-you snacks with no compromise on flavor. With an adventurous spirit and sharp business acumen, Breezy has led the company to remarkable growth, expanding to three innovative product lines and nationwide distribution in over 23,000 retail locations. She oversees commercial development, sales strategies, product innovation, marketing, and retail expansion,ensuring that every SkinnyDipped snack delivers big taste with fewer sugars and only real ingredients. Her leadership continues to push SkinnyDipped to the forefront of the modern snacking movement. As Co-Founder & Head of Innovation, Val Griffith is the flavor mastermind behind SkinnyDipped. She and her daughter, Breezy, created the brand with a simple yet powerful goal: to make snacking both delicious and better for you. Val’s highly intuitive palate and passion for natural, balanced flavors fuel the company’s product development and innovation, including its signature thin-dipped coatings. She is constantly perfecting and experimenting with new ingredients and flavor combinations, ensuring that every bite is irresistible and clean. Val is also deeply involved in SkinnyDipped’s philanthropic initiatives, believing that great food is an act of love—a philosophy that shapes the brand’s approach to snacking and giving back.

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When I first met Susanna Rizzo at an event, I was immediately drawn to her bold, beautiful packaging. Then I tried her focaccia—and I was instantly obsessed. As someone who seriously appreciates high-quality bread (and is a total foodie), I knew she was onto something special. In this episode, Susanna shares how she launched Jennies House and what it’s been like growing her artisan bread brand—from getting into retailers to selling fresh product to restaurants and on-premise accounts.

 I loved this conversation with Susanna and will definitely be watching as she continues to own the artisan bread category.  Don’t miss this one.

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Michelle Wilton, founder of Date Better Snacks, is the definition of a scrappy, resourceful entrepreneur. In this episode, she shares how she launched the brand out of her restaurant kitchen and grew it by personally pitching to small accounts across the country. We dive into how she’s leveraged her husband’s engineering skills to build custom packaging equipment, why she’s just now considering fundraising, and what it took to land a recent Whole Foods rollout. And toward the end? Michelle gets candid about her experience as a woman navigating the CPG space — a conversation that will hit home for so many of us.  Trust me, this one’s packed with real talk, smart strategies, and serious founder grit. Don’t miss it.

 

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From farmers markets to national shelves—this is how Humm scaled with soul. In this episode, I sit down with Humm Kombucha’s founder, Michelle Mitchelle to unpack her early-stage regional playbook, the leap into self-manufacturing, and what it really takes to not only land major retail but what she had to do to eventually get Humm aquired. She shares how building a people-first company helped fuel not just growth—but years of sucess. Listen now for a masterclass in scaling with heart. This one is a must listen!

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Today I’m talking with the fearless co-founders of Good Girl Snacks, Leah and Yasamin—you might know them for their viral hit, Hot Girl Pickles. These two dove headfirst into CPG with no prior industry experience and are somehow pulling it off like pros. We get into how they started, what they’ve learned, their recent fundraise, and how they’re rolling out new retailers and innovations at full speed—all while keeping it scrappy, smart, and fun. If you’re building a brand from the ground up (or thinking about it), this one’s a must-listen.

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How do you scale a wellness brand without burning out—or burning cash? In this episode, we talk with Cure Hydration’s founder, Lauren Picasso about the real work behind funding a fast-growing brand, getting on shelves nationwide, and going to market with intention. She gives us the tea on how she raised capital as a solo founder and launched in CVS at the height of COVID—in a hydration category that was small and lacking in innovation. Turns out, timing and positioning are everything. This one is a must listen for founders looking for a funding playbook.

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