It's All Happening : Women In CPG

Pastacraft was founded by Christine Messier, a 17-year natural and organic grocery veteran and former Chief Brand Officer of MOM’s Organic Market, who wanted the flavor and satisfaction of cooking from scratch without the time and effort it often requires.

Made with thoughtfully sourced organic and single-origin ingredients, Pastacraft’s dry pasta sauce starters transform with butter or olive oil and starchy pasta water into a rich, freshly emulsified sauce in minutes. Inspired by the simple pastas Christine grew up eating and designed for real life, Pastacraft isn’t trying to replace cooking. It’s making scratch-quality cooking easier and giving people a little more time back for the things that matter. Follow Pastacraft on Instagram.

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Sierra Obioha is the Founder and CEO of My Raw Dawg, an ancestral-inspired raw dog food company based in Los Angeles. Before pet food, she spent her career in television as a creative development executive, and walked away from opportunities at Will Smith's and Jamie Foxx's production companies to bet on herself instead. That bet started with her own health: she spent years rethinking what belonged on her plate and lost 75 pounds. But it wasn't until her dog Bojangles got sick that she started asking the same questions about his bowl. The answer became Raw Dawg. Fresh off winning the 2026 Next Wave Pitch at SUPERZOO and launching this September, Sierra is building an educational movement that just so happens to sell dog food. Her philosophy in four words: feed instinct, not industry.

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Martha Forero is a Latin entrepreneur, Y Combinator Alumni and an Endeavor Entrepreneur. After spending nearly a decade building and scaling UBITS across Latin America, she decided to start again, this time with a business deeply connected to family.

Together with her husband, a third-generation avocado grower from Michoacán, Mexico, she founded HASSY to bring their family’s avocado heritage to a new generation. Inspired by their daughter, Mila, and by generations of growers before them, Martha is building HASSY at the intersection of family, entrepreneurship, heritage, and really good food. Follow HASSY on Instagram.

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Diana Nino is the co-founder and CEO of salsi, a Miami-born sparkling agave cocktail made for more of the moment, and less of the blur.

Raised in a Latin family where being together was the occasion, Diana created salsi with her husband and co-founder, Jackson, around a simple belief: the best moments deserve your presence, not just your attendance, and a good time shouldn’t have to cost you tomorrow.

Made with 100% blue agave spirit, coconut water, sea salt, green tea, L-theanine, and added electrolytes, salsi delivers cocktail energy at an intentionally lighter 4% ABV, with 80 calories and 1 gram of sugar. Because your time is premium, and your drink should be too. Follow salsi on Instagram. 

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Rachel Mansfield is a celebrated recipe developer, New York Times best-selling cookbook author, investor and co-founder and co-CEO of cadootz!, which is revolutionizing the better-for-you snack category for kids. As a mom to three amazing boys (her favorite role of all!) and a leader in the digital content space, she has a dedicated following of over 1.5 million across platforms. 

Founded by Rachel and her husband Jordan Carpenter, cadootz! is the next generation shelf-stable organic kids protein snack brand, making snacks that check the boxes that kids crave and parents feel good about adding to their grocery carts (...and snacking on too). The brand’s first product offering, savory crackers in three crave-worthy flavors, cheddar, sea salt and ranch. After selling out in less than two hours in their DTC launch, cadootz exclusively launched 5 SKUs nationwide in Target this past June. 

Launching cadootz! is a natural evolution for Rachel, having started her career in CPG after graduating college and successfully turning her side hustle of creating and sharing healthy recipes online into a multi-faceted business only several years later. She has been featured numerous times on the TODAY Show and in Time and Forbes, among other top publications. With a deep passion for helping emerging better-for-you consumer brands scale, Rachel and Jordan also founded grt sht ventures in 2022, where they invest in start-ups and serve as strategic advisors, offering access to Rachel’s expansive network. 

Rachel lives with her husband and three children in New Jersey. For Rachel’s recipes and updates about cadootz!, follow along at @rachlmansfield and @cadootzsnacks on Instagram. 

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Lindsay Leopold is a culinary creative and product developer with over a decade of experience at the intersection of food, media, and consumer brands. Raised in Minnesota, she began her career in digital marketing before falling in love with New York City’s food scene and enrolling in culinary school in 2014. She followed a lifelong passion for baking to Tom Colicchio’s pastry team and later to the Martha Stewart Test Kitchen, where she worked alongside leading creative voices in food and rose to serve as culinary brand director, developing food and beverage products for the iconic brand. Inspired by her great-grandfather’s 1908 bakery, Lindsay founded Joy Supply, a baking company rooted in heritage, quality, and positive impact. She lives in Brooklyn with her family. Follow Joy Supply on Instagram.

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Veronica Rivera is the founder of SABE, the single-serving sauce and dressing brand making desk lunch something you actually look forward to. The idea came out of her own life: as a consultant at BCG, she was constantly stuck choosing between a lunch that was healthy and a lunch that tasted good, and the sauces and dressings were always the make-or-break. Nothing on the market was clean, portable, and genuinely craveable, so she made it herself. SABE launched in February with three flavors: Lemon Mustard, Spicy Chipotle, and Miso Tahini, each 100 calories, shelf-stable, no seed oils or preservatives, and small enough to throw in a bag.

She built the whole thing while finishing her MBA at The Wharton School, which meant testing behavioral econ frameworks on her own customers the same week she learned them in class. Since graduating, she's been sharing those lessons publicly through her MBA 101 series on Instagram, along with the less glamorous parts. Today SABE is sold at sabesauce.com and in select retailers around Miami, where Veronica is based. Follow Sabe on Instagram.

Launch Lab Waitlist
September 1st CPG Power Hour Free Workshop
Doors for Launch Lab September Cohort open September 1st, program kicks off September 14th
Questions? Book a 15 min call with Danielle 

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Sunny Rohner is the co-founder of Little Sun Calimocho, a wine-based RTD that dares you to drink wine wrong. Little Sun reimagines the Spanish classic Kalimotxo for a new generation, blending quality California wines and sodas crafted with natural ingredients to create a refreshing and craveably-delicious drink that expands the occasions where wine feels right. Alongside her husband and co-founder, Trent Rohner, Sunny has grown Little Sun from an idea into an emerging brand, pairing bold creative vision with disciplined, sustainable growth. Together, they are building a new kind of wine brand: approachable, culturally relevant, and unafraid to challenge the rules of the category. 

Launch Lab Waitlist
September 1st CPG Power Hour Free Workshop
Doors for Launch Lab September Cohort open September 1st, program kicks off September 14th
Questions? Book a 15 min call with Danielle 

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In this ep I am giving you a full breakdown of whats to come in season 5. In addition, we have some fun things coming up that should be on your radar, linked below.

Newtopia Now in Denver Aug 18th-20th:
August 18th - Women in CPG Brunch
August 18th - Vibes CPG - Happy Hour Hosted by It's All Happening, Hummingbirds, Express Checkout and Little Nosh Shop
Launch Lab Waitlist
September 1st CPG Power Hour Free Workshop
Doors for Launch Lab September Cohort open September 1st, program kicks off September 14th
Questions? Book a 15 min call with Danielle

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 It's the Season 4 finale and we're going out with a bang! In this solo episode, Danielle takes you on a whirlwind victory lap through every single conversation of the season, from cottage cheese dips and heritage grain cake mixes to dirty martinis, designer sponges, and shelf-stable kids' meals you make with just hot water. Sixteen brilliant women in CPG, sixteen brands solving real problems, and a season's worth of strategy, mindset shifts, and "okay, write that down" moments packed into one bingeable recap. Whether you caught every episode or you've got some catching up to do, consider this your ultimate Season 4 cheat sheet. 

And then... the news! Danielle's signing off for the summer to travel, slow down, and soak up time with her kids, but don't worry, this is a "see you soon," not a goodbye. She'll be back in late August with Season 5 (the lineup is going to be unreal) plus a brand-new cohort of Launch Lab. So hit follow, finish those episodes you missed, and tell a founder friend. Until then, keep building, keep going, and remember: it's all happening.

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