Advertising week is finally here! In our top stories, Chris picks his top-3 events of the bunch and we discuss Internet Explorer's latest attempt to strike an emotional chord in one of their recent ads. Our guests this week are the creators of Spenz, a free app that helps you track your spending and save money while you do it. They join the show to weigh in on how app culture is changing consumer behaviour.

Guests: Calvin Sribniak-Jones & Justin Hein, Founders of Spenz

Twitter: @TeamSpenz

On the web: www.spenz.com

Additional information on topics discussed in this episode:

- Advertising Week in Canada: www.advertisingweek.ca

- Coca-Cola's Effective Use of Brand Journalism - www.coca-colacompany.com

- Internet Explorer's "Child of the 90s": http://bit.ly/VqMhmM