The Not So Mad Men

In the 2nd part of our 2-part series on branding we focus on how the voice of your consumers shapes your brand identity in today's digital sphere. Keeping your business' core values intact at every consumer touch point is becoming more of a challenge and this week we look at how, once you accept this changing lanscape, you can change with it. To join the conversation, our guest this week is ad man, marketing director, and one of our former clients, Doug Moxon.

Guest: Doug Moxon, Marketing Director & Consultant

On LinkedIn: ca.linkedin.com/pub/doug-moxon/1/743/975

Also discussed in this episode:

About the Centre for Urban Energy (Produced by BridgeCom Media Group) - http://bit.ly/YW4cg0

In the 1st part of our 2-part series on branding we focus on creating a unified brand identity. Using a concept from the book, "Conversational Capital" written by the some of the heads of international ad agency Sid Lee, we'll look at how you can achieve a transparent brand experience that compels people to share that experience.

Our guest this week is Taylor Shold, founder of the Shold Media Group - a networking group for media professionals. Taylor joins the show to talk about his upcoming event, and how he creates experiential experiences to help media professionals connect and grow their personal brands and networks.

Guest: Taylor Shold, Founder of Shold Media Group

For more information on the next "SMG Meetup" go to: http://bit.ly/10NYDay

Also discussed in this episode:

Conversational Capital: How to Create Stuff People Love to Talk About - http://amzn.to/10NYS5s

Teams are like families. We usually don't get to choose them, and we have to work to make them stronger. As the owner of the cross platform publisher, Signal Rise Media Corporation, Cahill Puil has trained sales staff, management and executives alike. Sometimes that training can be as simple as wearing a cape like a superhero...but once in a while, it comes down to axe battling...

Guest: Cahill Puil, Owner of Signal Rise Media Corporation

LinkedIn: http://linkd.in/YrE4Jy

On the web: http://signalrisemedia.com/

Additional information on topics discussed in this episode:

- Gurdeep Ahluwalia and Nabil Karim hosted Sportscentre — and the backlash was appalling - http://yhoo.it/YrEgs8

- Sports Centre Uproar - http://bit.ly/Y8YAT4

Like all great businesses, Dine.TO started with coffees, dinners and drinks, and now it's become Toronto's most trusted resource for Toronto restaurants and information pertaining to the Toronto culinary scene. In this episode, Vice President of Dine.TO, Pantelly Damoulianos, joins the show to talk about how he turned a love of food into a network of business solutions for the Toronto restaurant industry. Oh, and where to take that special someone for Valentine's Day.

Guest: Pantelly Damoulianos, Vice President of Dine.TO

Twitter: @DineTO

On the web: http://dine.to/

Additional information on topics discussed in this episode:

- How Netflix is turning viewers into puppets - http://bit.ly/U6FKfm

Advertising week is finally here! In our top stories, Chris picks his top-3 events of the bunch and we discuss Internet Explorer's latest attempt to strike an emotional chord in one of their recent ads. Our guests this week are the creators of Spenz, a free app that helps you track your spending and save money while you do it. They join the show to weigh in on how app culture is changing consumer behaviour.

Guests: Calvin Sribniak-Jones & Justin Hein, Founders of Spenz

Twitter: @TeamSpenz

On the web: www.spenz.com

Additional information on topics discussed in this episode:

- Advertising Week in Canada: www.advertisingweek.ca

- Coca-Cola's Effective Use of Brand Journalism - www.coca-colacompany.com

- Internet Explorer's "Child of the 90s": http://bit.ly/VqMhmM

3D, 4K, digital, mobile and more. The Consumer Electronics Show, one of the biggest trade shows of the year, has once again come and gone. The Variety Podcast's Stephen Hanbury joins the show this week to talk about the latest and greatest technologies that'll be taking your eyes, ears, and wallets by storm in 2013.

Guest: Stephen Hanbury, Host of The Variety Podcast

Twitter: @shanbury89

On the web: http://www.thevarietypodcast.com

Hubub is a brand new tool that lets you pull content from all your favourite social media platforms and get the stories you want, told the way you want them to be. The service's designer, Helen Tran, joins the show to talk about how it works and how design plays a role in catering content to everyone's own unique personal tastes and informational needs.

Guest: Helen Tran, Designer at Hubbub

Twitter: @TranHelen & @Hubub_Tweets

On the web: http://www.hubub.com

All those digital tools out there make it easy for small businesses to build websites or advertise with Google AdWords. They also make it easy to waste a lot of time, and a lot of money on building "solutions" that don't actually solve the real problem or achieve any quantifiable goals. This week's guest is Nehal Kazim, CEO of Amplifii, a sales driven digital agency that works with small businesses to identify REAL problems, find the RIGHT digital tools, and grow their business.

Guest: Nehal Kazim, CEO at Amplifii

Twitter: @NehalKazim

On the web: http://amplifii.co/

Brandon Corman helps Southern and Northern Ontario businesses grow in the most fundamental way possible, by getting them more money. He connects entrepreneurs with investors (Angels and Venture Capitalists), and today Brandon joins the show to discuss what makes a good investment. Hint: It's people.

Guest: Brandon Corman, Business Development Manager at NAO-Ontario

Twitter: @OntarioAngels

On the web: www.nao-ontario.ca

In today's landscape of global entrepreneurship, you have to be more than just a businessman, you have to be a business, man. Mediapreneur, Gwen Elliot, has made a career out of her thirst for knowledge, and her pursuit of "success". She's produced interviews with Dragon's Den's Brett Wilson and helped co-ordinate events like the Socialight conference and TedXRyerson (she's also spoken there). Gwen joins the show to share some of the nuggets of wisdom she's learned from all the successful entrepreneurs she surrounds herself with, starting with the greatest lesson of them all, "Just do it!"