It’s Going to be Good: Building Your Accounting Firm

By Anna Ready & Jill Chun

Join Anna and Jill as they guide you on a journey of building something worth building.... more

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FAQs about It’s Going to be Good: Building Your Accounting Firm:

How many episodes does It’s Going to be Good: Building Your Accounting Firm have?

The podcast currently has 41 episodes available.

It’s Going to be Good: Building Your Accounting Firm episodes:

June 27, 2023 11. Onboarding Clients So They Keep Saying “Yes”
Success in sales is when a good-fit client says "Yes" to you and your company. Sustainable success is getting your clients to continue saying "Yes," over and over again, but, how do you do that?
There are three things clients are looking for before they say "Yes" to you:
1.) Do they like you?
2.) Do they think they can trust you?
3.) Do they think you are smart and capable?
Join us as we unpack these and how clear expectations and a client-friendly onboarding process will set you and your clients up for success.

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Accrew
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...more
46min
June 13, 2023 10. How To Talk Good - Creating Expectations & Clarity Through Communication
In the Accounting Industry, we place a high priority on technical excellence and we pride ourselves on our level of competence. But when it comes to the pesky task of talking to other humans... we don't always approach it with the same level of effort.
If you've had clients respond with a confused "what?" when you've asked them for something or given a team member direction only to find they were not picking up what you were putting down, you know what we're talking about.
We see an opportunity to discuss the impact of guiding clients and team members with clear communication and expectations. Listen as Anna & Jill talk about communicating clearly and kindly to empower every one involved and make it easy + enjoyable to work with you!

Podcast Sponsors + Advertisers
Accrew
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...more
1h
May 23, 2023 9. Pick a Lane: Choosing Your Primary Focus
Product Leadership vs. Operational Excellence vs. Customer Intimacy -- What is most important to you and your firm? Focusing on all of these elements of your business means you're focused on none. So, it's essential to identify your primary focus, so you can find the right clients, team members and balance within your firm. We've decided the our clients' experience is our top priority, but there are trade-offs to all of them. Which of these is your firm's focus?
Listen as Anna & Jill discuss The Discipline of Market Leadership: Choose your Customers, Narrow Your Focus, Dominate Your Market and how it's impacted Accrew.

Podcast Sponsors + Advertisers
Accrew
Keeper.app --> use code good20 - for 20% off of your first 3 months!

Links to resources mentioned in this episode
Discipline of Market Leaders by Fred Wiersema and Michael Treacy
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...more
40min
May 09, 2023 8. Building a Dysfunctional Team
You don't set out to build an unhealthy, dysfunctional team - it kind of just happens, especially if you're not aware of and combatting the common pitfalls of managing people. It's hard enough to vet someone for the technical knowledge and skills, let alone that they've got the integrity, work ethic, and values to align with your company's mission and vision.
Listen in as Anna and Jill discuss how easy it is to build a dysfunctional team and how we combat some of those common mistakes that are so easy to make.
Podcast Sponsors + Advertisers
Accrew
Keeper.app --> use code good20 - for 20% off of your first 3 months!

Links to resources mentioned in this episode
Link to The 5 Dysfunctions of a Team by Patrick Lencioni
Follow the Going to Be Good Podcast on Social Media
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...more
58min
April 25, 2023 7. Building a Collaborative Team
Going from solopreneur to managing a team is an enormous undertaking and it most certainly requires some serious mindset shifts. Expanding your firm's reach by deciding to hire a team is the easy part. Actually bringing in humble, hungry and smart team members who make your company better is the key to not just growing your company, but sustainably scaling your firm.
Listen in as Anna and Jill discuss what it really looks and feels like to build a collaborative team and share some of the common pitfalls along the way.

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...more
40min
April 11, 2023 6. The Client is the Hero of the Story
It sometimes feels like accounting professionals must be resigned to one of two fates: we're either the hero who swoops in and saves the day or the villain who didn't make it happen.
Listen in as Anna and Jill talk about how they see the clients' role, the accountants' role, and how Accrew navigates the grey area in between.
Links to resources mentioned in this episode
Link to Building a Story Brand - The Client is the Hero of the Story
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...more
28min
March 21, 2023 5. How to Make Sure You're Not Crying in a Bathtub at the End of Busy Season
Extra in busy season is inevitable. Miserable is a choice.

During busy season, if clients aren't responsive or don't send everything over to you early, it feels like you only have two options: you can either be the hero who swoops in and saves the day for your client OR you are the villain if you didn't finish everything, even though you didn't have what's needed. There is another option, though.
Listen in as Jill and Anna discuss the idea of establishing a plan for busy season and guiding clients effectively, so that future you is grateful to past you.
Links to resources mentioned in this episode
Link to Building a Story Brand - The Client is the Hero of the Story
Follow the Going to Be Good Podcast on Social Media
twitter.com/goinggoodpod/
linkedin.com/company/goinggoodpodcast/
facebook.com/people/goinggoodpodcast/
instagram.com/goinggoodpodcast/
Review
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...more
38min
January 20, 2023 4. Creating a Mission & Values You'll Actually Use
Do you think creating a mission and values for your business is a useless box to check? We did too... until we actually did it. Listen as Anna and Jill discuss why we created Accrew's Mission & Values, the process we went through to make them, and how we use them every day with our team and clients.
Links mentioned in this episode
Link to Another Ben Johnson - Creative Strategist & Independent Designer
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...more
33min
January 06, 2023 3. How We Work Together as Visionary and Integrator
Anna and Jill go deeper in their continued discussion of their roles of Visionary and the Integrator. They also discuss how they vet ideas and come to team based decisions at their firm.
Links mentioned in this episode
Link to Rocket Fuel Book
Follow the Going to Be Good Podcast on Social Media
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Review
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...more
25min
December 23, 2022 2. Finding Your Visionary and Integrator Counterparts
Anna and Jill discuss the book Rocket Fuel's two main roles, the Visionary and the Integrator, how they each fit in those roles, and how these roles have helped them grow their firm.
Links mentioned in this episode
Link to Rocket Fuel Book
Follow the Going to Be Good Podcast on Social Media
twitter.com/goinggoodpod/
linkedin.com/company/goinggoodpodcast/
facebook.com/people/Goinggoodpodcast/
instagram.com/goinggoodpodcast/
Review
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Subscribe
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...more
23min

FAQs about It’s Going to be Good: Building Your Accounting Firm:

How many episodes does It’s Going to be Good: Building Your Accounting Firm have?

The podcast currently has 41 episodes available.