TV can win - if we make it simple. 

TV in all its forms remains the strongest medium for advertisers in terms of the engaging ad environments it enables, the brand safety and transparency it guarantees, and the performance it delivers. But, as an industry, we don’t always make it easy, and in a world where big tech is a few clicks away, that must change… 

Join me, Emmanuel Josserand, as I talk to James Rooke, President of Comcast Advertising, and discuss how moving toward simplicity can open TV to more advertisers and new opportunities.