MediaTalks - a podcast series by FreeWheel

Predictive, generative, agentic. These might be fairly new words, yet they already resonate and are immediately recognisable. Artificial Intelligence is turning the media landscape on its head, from powerful prediction planning tools to cutting-edge creative tech and innovative solutions to buy and optimise ad campaigns. AI is fundamentally reshaping the industry. 

A good example is Values Media, an independent media agency based in France, which recently completed a full TV campaign buying via agentic AI. 

We’re only scratching the surface, but the implications are huge and profound. In this episode, we talked to Emmanuel Crego, Values Media Group Managing Director to talk about his perspectives and what the future potentially holds for the media industry. 

Today’s marketing environment is shaped by a vast and fragmented array of channels and platforms that are all competing for attention and budget. This complexity has made media buying more challenging, requiring marketers to carefully navigate a crowded space while balancing reach and effectiveness. The real difficulty doesn’t just come from choosing the right platforms - it’s ensuring that every decision supports overarching strategic objectives, from boosting immediate conversions to building lasting brand loyalty. 

Artificial Intelligence is becoming a game-changer in this space, providing innovative tools to simplify decision-making and enhance campaign performance. It might only be a two letter acronym, but A.I. is profoundly transforming everything that we do and how we do it. In this new episode of MediaTalks, we spoke to David Dworin, Chief Product Officer at FreeWheel, to discuss his views on the impact of AI in our industry and the opportunities it can bring.

In this special episode of MediaTalks, recorded on the sunny FreeWheel beach in Cannes, we talked to Philippe Boscher, Head of Digital Marketing, Data, Research, Addressable TV & Innovation at TF1 Publicité.

As TV continues to transform and trail into more performance driven outcomes, Philippe shares some of TF1's latest advancements from a new distribution strategy with Netflix, to a new measurement piece through co-viewing, and the rise and impact of retail media.

‘’Our global guidance for CTV is that TV is TV. The connected part, frankly, is a backend operation...’’

Listen now to Emmanuel Josserand's illuminating conversation with Freddy Clapson, Managing Partner, Global Programmatic & Innovation Lead at Team X – a dedicated global marketing & communication agency for Mercedes Benz, by Omnicom.

In this open conversation, the duo touched upon a variety of topics from the importance of performance marketing and the role of TV and CTV, to local vs global advertising, economic uncertainty, cookies and more. 

Launched in 2014 in the US, Tubi is one of the fastest growing Ad-supported Video On-Demand (AVOD) services, now reaching over 100million monthly active users. 

Last year Tubi announced it is coming to Europe and entered the UK market with blast. Join us in this new episode of MediaTalks as we discuss with Ross Appleton, the UK Managing Director, about the UK launch, their success thus far, and their vision for the longer term.

In this new episode of MediaTalks we spoke with Stefan Havik, the Chief Data Officer at DPG Media to cover a range of topics from measurement, data to simplification of the buy and how DPG Media is innovating to enable greater and simpler access to their premium inventory to buyers. 

TV can win - if we make it simple. 

TV in all its forms remains the strongest medium for advertisers in terms of the engaging ad environments it enables, the brand safety and transparency it guarantees, and the performance it delivers. But, as an industry, we don’t always make it easy, and in a world where big tech is a few clicks away, that must change… 

Join me, Emmanuel Josserand, as I talk to James Rooke, President of Comcast Advertising, and discuss how moving toward simplicity can open TV to more advertisers and new opportunities. 

Premium video is one of those topics that keeps recurring; in an era where attention span is getting shorter and competition for audience engagement is fierce, the significance of high-quality video cannot be overstated. 

In our latest Media Talks conversation, we spoke to David Evans, VP, Insights, Global at NBCUniversal, to better understand what high-quality video experience means from a consumer stand point, why the concept of 'premium video' really matters for brands and how the emergence of new ad formats is bringing great excitement in CTV environments. 

There is a deep transformation taking place right now in the realm of media: Streaming. 

Streaming is changing the way viewers access and consume content with  instant access at their fingertips to endless library of movies, series, sports, documentaries... accessible anywhere and anytime. 
As the popularity of streaming continues to soar, it is raising important questions about the future of traditional media and the economics of the entertainment industry. 
In this episode of MediaTalks, we talked to Alex Hodge, Senior Director and Head of Digital Ad Sales & Innovations at Warner Bros. Discovery, about the recent launch of Max and uncovered what are the wider implications of streaming. 

In this new episode of MediaTalks we spoke with Bee Pearson, CEO and Co-Founder of  PiqNiq, a brand new media agency, who have been making some waves with their expert approach and deep understanding of the digital and TV landscapes. 
We discussed the launch of PiqNiq and asked Bee to share her views and experiences about TV, CTV, convergence and more.