Premium video is one of those topics that keeps recurring; in an era where attention span is getting shorter and competition for audience engagement is fierce, the significance of high-quality video cannot be overstated. 

In our latest Media Talks conversation, we spoke to David Evans, VP, Insights, Global at NBCUniversal, to better understand what high-quality video experience means from a consumer stand point, why the concept of 'premium video' really matters for brands and how the emergence of new ad formats is bringing great excitement in CTV environments. 

There is a deep transformation taking place right now in the realm of media: Streaming. 

Streaming is changing the way viewers access and consume content with  instant access at their fingertips to endless library of movies, series, sports, documentaries... accessible anywhere and anytime. 
As the popularity of streaming continues to soar, it is raising important questions about the future of traditional media and the economics of the entertainment industry. 
In this episode of MediaTalks, we talked to Alex Hodge, Senior Director and Head of Digital Ad Sales & Innovations at Warner Bros. Discovery, about the recent launch of Max and uncovered what are the wider implications of streaming. 

In this new episode of MediaTalks we spoke with Bee Pearson, CEO and Co-Founder of  PiqNiq, a brand new media agency, who have been making some waves with their expert approach and deep understanding of the digital and TV landscapes. 
We discussed the launch of PiqNiq and asked Bee to share her views and experiences about TV, CTV, convergence and more.

No matter how much you spend on creating an ad, if it is not being seen, or if the environment in which viewers are seeing the ad is not right, there is no impact and ultimately no ROI. 
The viewer experience has always been central to broadcasters who are constantly fine tuning and trying to establish an optimum ad experience. This is a very delicate balancing act at the crossroad between maintaining a positive user experience, ensuring advertisers reach their campaign goals and,  generating revenue to fuel new investments in premium content. 
In this new episode we spoke to Jon Lewis, Head of Commercial Innovation & Partners at Channel 4 to talk about their latest ad experiments and innovations. 

In this episode, we spoke to Cammy Cronin, SVP Global Advertising Sales Strategy at  NBCU to talk about their recent announcement bringing together leading local broadcasters and publishers across the world. Through this partnership NBCUniversal is looking to 'build a more scalable and equitable global video ecosystem’.  The aim is to create the right foundation for greater and deeper industry collaboration across data / identity, automation, ad innovation, and measurement, on a global scale.
 

To kick off the first episode of our new season 2023, I wanted to continue to explore the much discussed topic of Advanced TV, and CTV in particular! There is so much going on around Advanced (AVOD, CTV, Addressable TV), with so many platforms changing models  or new ones appearing and audiences hopping between all these new services to access their favourite content. Vevo has been on this bandwagon for some years and has recently expanded its distribution models, a perfect time to  talk to Richard Brant, Director Advanced TV at Vevo, to discuss various aspects of advanced tv and how Vevo has evolved and embraced this new  paradigm. 

Measurement remains one of the major inhibitor of ad spend and is certainly one of the biggest challenge in our media industry. It is one thing to ‘reach’ consumers with an ad, but critically there is a growing question on how well the ad performed? Or really if viewers have actually paid Attention to the ad?

Interests around Attention has grown recently due to the inability of online measurements to provide effective reports on ad exposure and the real impact of an ad on consumers. But attention is hard to quantify and measure and is often mis-understood. In this episode, I have the pleasure to talk to Nicolas Grand, SVP Transformation at Omnicom Media Group (OMG), to uncover Attention and how OMG has taken significant steps to become one of the media agency group that is pioneering the concept of attention planning and buying.

There are today so many ways to access and watch content. But one of the newest ways consumers are now watching content is on Free Ad-Supported Streaming Television, otherwise called FAST. In this episode, celebrating one year of MediaTalks, we talked to Jan Vorndamm, VP International Advertising Business at PlutoTV. Together with Jan, we discuss what's behind the exponential growth of these FASTs and why the appetite for these services is only starting. 

In this episode, we talked to Mathijs Gilissen, Director of Digital Performance and Optimisation at Talpa Network in the Netherlands. During our discussion we touched upon various topics from the new reality of the cookieless world to automation / programmatic as well as user experience, following a recent ad load study undertaken by Talpa.