MediaTalks - a podcast series by FreeWheel

What does performance marketing mean for advertisers?


Listen Later

‘’Our global guidance for CTV is that TV is TV. The connected part, frankly, is a backend operation...’’

Listen now to Emmanuel Josserand's illuminating conversation with Freddy Clapson, Managing Partner, Global Programmatic & Innovation Lead at Team X – a dedicated global marketing & communication agency for Mercedes Benz, by Omnicom.

In this open conversation, the duo touched upon a variety of topics from the importance of performance marketing and the role of TV and CTV, to local vs global advertising, economic uncertainty, cookies and more. 

...more
View all episodesView all episodes
Download on the App Store

MediaTalks - a podcast series by FreeWheelBy Emmanuel Josserand

  • 5
  • 5
  • 5
  • 5
  • 5

5

2 ratings


More shows like MediaTalks - a podcast series by FreeWheel

View all
The Daily by The New York Times

The Daily

111,917 Listeners