‘’Our global guidance for CTV is that TV is TV. The connected part, frankly, is a backend operation...’’

Listen now to Emmanuel Josserand's illuminating conversation with Freddy Clapson, Managing Partner, Global Programmatic & Innovation Lead at Team X – a dedicated global marketing & communication agency for Mercedes Benz, by Omnicom.

In this open conversation, the duo touched upon a variety of topics from the importance of performance marketing and the role of TV and CTV, to local vs global advertising, economic uncertainty, cookies and more.