In this episode, I talk with Matthew Cortland, Founder of The Cauldron, a cocktail mixology experience business. Mathew and his co-founder, David, have grown The Cauldron to a 7 figure business in two years with 5 bars across the world. With a successful PR campaign to help the business launch, Matthew shares his interesting story of how he started the business, how he found his co-founder, how they have survived COVID-19 and what marketing channels have helped his business grow.