What does it really take to create a podcast that makes an impact? In this episode, Kate sits down with Rachel Elsts Downey, Founder of Share Your Genius, to explore the creative process, podcasting myths, and how to approach content with purpose and authenticity.

Whether you’re thinking about starting a podcast or you’ve been creating content for years, this conversation will remind you why it’s never “just a podcast.”

In this episode, you’ll discover:

• Why the podcasting space is not oversaturated and where the real opportunities are
• The #1 mistake new podcasters make (and how to avoid it)
• How to measure success beyond downloads and views
• The difference between creating for virality vs. creating for impact
• How to balance authenticity, niche, and business strategy in your content
• The role of AI in content creation, and why it still starts with people
• A simple 10-minute practice to boost your creativity every day

If you’ve ever wondered how to show up more consistently, build trust with your audience, and create content that actually matters, this episode is for you.