Last week I had a conversation with a CEO who thought it was too early to establish core values because his company was only 15 people. His thinking was that things would just change anyway and he would have to do them all over again as the company grows.

But here was the ginormous problem: Two of his people recently quit, the last 4 offers he made were turned down and the candidate pipeline was drying up.

… And he thought it was about the money.

Today, more than ever, people desire to be in alignment with the values of the organization. If they aren’t in alignment, they leave.

Here’s the truth: your company has values whether you like it or not. Solidifying your values and making them a decision-making tool can never happen too early and will only fuel company growth.

Guest Bio: 

Marc Reifenrath is the CEO & Co-founder of Spinutech, a full-service digital marketing agency with 165+ team members across the U.S. 

Marc has helped Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. The secret ingredient? Company values that are truly lived, including a commitment to “Get Better Every Day”. 

In that capacity, Marc understands firsthand how critical a company’s culture is to achieving and maintaining success.

Today We Discuss:

Challenge today?

Why is this important to the company?

Rick’s Nuggets:

How do we solve the problem? 

Rick’s Nuggets

Key Takeaways that the Audience can plug into their business today! (Value):

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