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It’s Never Too Early to Lead through Core Values with Marc Reinfenrath of Spinutech
Last week I had a conversation with a CEO who thought it was too early to establish core values because his company was only 15 people. His thinking was that things would just change anyway and he would have to do them all over again as the company grows.
But here was the ginormous problem: Two of his people recently quit, the last 4 offers he made were turned down and the candidate pipeline was drying up.
… And he thought it was about the money.
Today, more than ever, people desire to be in alignment with the values of the organization. If they aren’t in alignment, they leave.
Here’s the truth: your company has values whether you like it or not. Solidifying your values and making them a decision-making tool can never happen too early and will only fuel company growth.
Guest Bio:
Marc Reifenrath is the CEO & Co-founder of Spinutech, a full-service digital marketing agency with 165+ team members across the U.S.
Marc has helped Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. The secret ingredient? Company values that are truly lived, including a commitment to “Get Better Every Day”.
In that capacity, Marc understands firsthand how critical a company’s culture is to achieving and maintaining success.
Today We Discuss:
- When to implement your company values
Challenge today?
- Had unwritten core values but were not formalized
Why is this important to the company?
- From a hiring perspective, it is a really quick filter
Rick’s Nuggets:
- Formalization attracts the right people and repels those who do not
- Interviewing kills the production of your team
How do we solve the problem?
- Leadership team development
- People who understand the organization
- We get better every day: better myself, team & clients
- Core values onboarding
- Weekly video “get better every day”
- Stronger the core values the more you are prepared for growth
Rick’s Nuggets
- Be realistic about who YOU are
- Aspirational values are worthless
- Aligned = hire
- Assign interview questions to each interviewer
Key Takeaways that the Audience can plug into their business today! (Value):
- Honest about what your core values are, Lived not aspirational
Guest Links:
- LinkedIn: https://www.linkedin.com/in/marcreifenrath/
Host Links:
- LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
Show Sponsor:
- www.stridesearch.com
View all episodes
By Rick Girard
4.7
3838 ratings
Last week I had a conversation with a CEO who thought it was too early to establish core values because his company was only 15 people. His thinking was that things would just change anyway and he would have to do them all over again as the company grows.
But here was the ginormous problem: Two of his people recently quit, the last 4 offers he made were turned down and the candidate pipeline was drying up.
… And he thought it was about the money.
Today, more than ever, people desire to be in alignment with the values of the organization. If they aren’t in alignment, they leave.
Here’s the truth: your company has values whether you like it or not. Solidifying your values and making them a decision-making tool can never happen too early and will only fuel company growth.
Guest Bio:
Marc Reifenrath is the CEO & Co-founder of Spinutech, a full-service digital marketing agency with 165+ team members across the U.S.
Marc has helped Spinutech grow from a college start-up to one of the premier full-service digital marketing agencies in the country. The secret ingredient? Company values that are truly lived, including a commitment to “Get Better Every Day”.
In that capacity, Marc understands firsthand how critical a company’s culture is to achieving and maintaining success.
Today We Discuss:
- When to implement your company values
Challenge today?
- Had unwritten core values but were not formalized
Why is this important to the company?
- From a hiring perspective, it is a really quick filter
Rick’s Nuggets:
- Formalization attracts the right people and repels those who do not
- Interviewing kills the production of your team
How do we solve the problem?
- Leadership team development
- People who understand the organization
- We get better every day: better myself, team & clients
- Core values onboarding
- Weekly video “get better every day”
- Stronger the core values the more you are prepared for growth
Rick’s Nuggets
- Be realistic about who YOU are
- Aspirational values are worthless
- Aligned = hire
- Assign interview questions to each interviewer
Key Takeaways that the Audience can plug into their business today! (Value):
- Honest about what your core values are, Lived not aspirational
Guest Links:
- LinkedIn: https://www.linkedin.com/in/marcreifenrath/
Host Links:
- LinkedIn: https://www.linkedin.com/in/rick-girard-07722/
Show Sponsor:
- www.stridesearch.com