Search Engine Roundtable Podcast

It’s New 11/5: Google AI Mode updates and tests, Google AI Overviews CTR drop and ad complaints


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Today we covered Google testing new AI Mode version and launching three new agentic capabilities. Google AI Overviews results in a drop in CTR, a report says. Google Merchant Center promotions top performing products. Google locked the side bar on YouTube’s mobile ads.


0:00 - Introduction

0:50 - Google testing AI Mode versions

2:52 - Google AI Mode new agentic capabilities. 

4:11 - Google AI Overviews leads to drop in CTR

7:15 - Google Merchant Center top performing products promotions

8:41 - YouTube locks sidebar on mobile ads

9:33 - Conclusion


A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

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Search Engine Roundtable PodcastBy Barry Schwartz