Today we covered how Google is expanding Demand Gen ad tools before video action campaigns sunset.  Google is prompting advertisers to schedule tag appointment consults.  Has Google’s volatility been higher in 2024 than this year.  Google updated its quality raters and mentioned generative AI numerous times in it for the first time.

0:00 - Introduction

0:38 - Google Demand Gen Tools

3:09 - Tag Appointments

4:40 - Google Volatility Review

6:54 - AI in Quality Raters Guidelines 

7:48 - Conclusion

A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.

This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.