Search Engine Roundtable Podcast

It's New 4/14 - Google back button hijacking spam penalty, listicles, ads and analytics and more


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Today we covered the new Google search spam penalty for back button hijacking.  Google said don’t try to manipulate LLM results. Google Ads updated its analytics sources and more. Plus, did you see the PMax channel reporting insights page.


0:00 - Introduction

0:47 - Google back button hijack spam

4:18 - Listicles and other LLM manipulation

7:56 - Google Ads updates analytics usage

9:01 - PMax reporting update view

10:14 - Wikipedia deleted me

12:56 - Conclusion



A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.


This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land, Mordy Oberstein of SE Ranking and Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.

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Search Engine Roundtable PodcastBy Barry Schwartz