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It’s New 4/22: Google Ads top and bottom ads, PMax 90 characters, AI Overviews click throughs and get there local pack
Today we covered how Google posted that top ads and bottom ads can have ads from the same advertiser and it is not double serving. Google Ads now has 90 characters per each description line for PMax campaigns. Google AI Overviews hurt click through rates, more data shows. Google local packs now can show “get there” sections for time to get there.
0:00 - Introduction
0:34 - Google Ads cool with top and bottom ads from same advertiser
3:26 - Google Ads PMax campaigns gain 90 character descriptions
4:53 - Google AI Overviews hurt click through rates
7:42 - Google local packs show “Get there” section
9:20 - Conclusion
A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.
This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.
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By Barry SchwartzToday we covered how Google posted that top ads and bottom ads can have ads from the same advertiser and it is not double serving. Google Ads now has 90 characters per each description line for PMax campaigns. Google AI Overviews hurt click through rates, more data shows. Google local packs now can show “get there” sections for time to get there.
0:00 - Introduction
0:34 - Google Ads cool with top and bottom ads from same advertiser
3:26 - Google Ads PMax campaigns gain 90 character descriptions
4:53 - Google AI Overviews hurt click through rates
7:42 - Google local packs show “Get there” section
9:20 - Conclusion
A daily recap video summarizing a few of the top search marketing headlines covered at the Search Engine Roundtable.
This recap is called It's New - A quick, daily dose of the latest in SEO with Anu Adegbola of Search Engine Land and Mordy Oberstein of Unify Brand Marketing with Greg Finn of Cypress North (and Marketing O’Clock) and Barry Schwartz.