It's No Fluke

Jasmine Enberg is a VP and Principal Analyst at EMARKETER. She leads coverage of social media and the creator economy, focusing on the intersection of consumers, creators, advertising and commerce. She is a sought-after voice on topics from TikTok to X, and is frequently cited in major media publications from The Wall Street Journal to The New York Times. Jasmine is a regular guest on Bloomberg TV, and an on-air expert on the BBC, CBS, NBC, and more.

Reza Izad is the Co-CEO and Co-founder at Underscore Talent, a leading next-generation management firm that is known for its successful and diverse creative talent. The company represents a diverse list of top YouTube, TikTok, Instagram, Twitch, Snapchat, gaming, culinary and podcast content creators.

He was also the co-founder and CEO of Studio71, a multi-platform media company that combines “digital-first” creators and brands. The company is the #1 YouTube partner in minutes watched.

Prior, Izad led the music department at The Collective Management Group and United Talent Agency working with artists such as Linkin Park, Kanye West, Eminem, Justin Timberlake and Prince.

Kim Chappell is the Chief Brand Officer of Bobbie and a mom of three kids under seven– she likes to say her fourth baby is Bobbie! She joined the company in the CEO's San Francisco basement in 2020 and launched and built the brand into the fastest growing infant formula company in the US since the 1980’s. Bobbie serves hundreds of thousands of parents across the US with an organic, FDA-regulated infant formula and a stigma-shaking, culture changing mission to support all feeding journeys.

The Bobbie Brand has been recognized with two Webby’s, two Anthem Awards, 2x Fast Company Brands that Matter, Fast Company's World’s Most Innovative Company, and multiple Shorty Awards including Small Brand of the Year. She’s a proud UGA alum and lives in Austin, Texas.

Gaz Alushi is the first President of Measurement and Analytics at Whalar, a global creator agency, part of Whalar Group. 

He is responsible for building the measurement and analytics practice, designing solutions to help the company’s partners understand the impact of their marketing initiatives.

Before joining Whalar, Gaz led the Global Measurement Product Research and Development team at Snap, Inc. Prior to this, Gaz worked to help build out new measurement solutions at Meta in partnership with Datalogix (Oracle) and Nielsen to help advertisers accurately measure the ROI of their campaigns. 

Andy Pearson is the VP of Creative at Liquid Death, one of the fastest growing non-alc beverage brands. As part of Liquid Death's evil mission, Andy helps oversee all creative output from the brand, from its viral video content to social content to merch to experiential events to CRM and more. Prior to his current attempt at global domination, Andy spent 12+ years as an award-winning creative at agencies like CP+B, Deutsch LA, and Humanaut.

Abbie Mitchell is Digital Marketing Specialist for Texas Roadhouse, contributing to the growth of Bubba's 33 and Jaggers by managing all national social media content creation for these dynamic brands.

She has worked previously with Papa John’s, Churchill Downs, Louisville City FC, is a brand ambassador for Buff City Soap and is an active board member of The Bird's Nest, a student-run PR/Marketing agency at her alma mater, the University of Louisville – allowing her to mentor and support the next generation of marketing professionals.

Allison Yazdian is the Senior Vice President of Creator Growth & Success at LTK. In her role, she oversees the go-to-market strategy for a community of hundreds of thousands of creators, with a focus on developing strategies and programs designed to empower creators to grow their businesses on the LTK platform.

She is responsible for managing several critical functions, including creator growth, expansion and partnerships, support, success, product and content marketing, lifecycle and CRM strategy, experiential events, and sales operations. Her strategic initiatives continue to drive substantial revenue growth and support the thriving creator ecosystem at LTK.

Ashley Stahl is a counterterrorism professional turned career coach, spokesperson, and author of the bestselling book, You Turn: Get Unstuck, Discover Your Direction, Design Your Dream Career.

Through her two viral TEDx speeches, her online courses, her email list, and her show, the You Turn Podcast, she’s been able to support clients in 31 countries in discovering their best career path, upgrading their confidence, and landing more job offers. She maintains a monthly career column in Forbes, and her work has been also featured in outlets such as The Wall Street Journal, CBS, SELF, Washington Post, Chicago Tribune, and more.

Zach Overton leads the US consumer, cultural and social marketing strategy and execution for Google’s portfolio of devices and services including Pixel, Nest, and Fitbit.  He works to develop creative marketing campaigns and innovative partnerships that engage the consumer at every stage of the decision journey. 

Previously he was Vice President of Brand Experience at Samsung Electronics America & General Manager of Samsung 837 and the Chief Operating Officer of (RED), inspiring collaborations with other dynamic brands to expand awareness and fundraising for HIV/AIDS. 

Zach was named a leading voice in the Global Public Relations Industry in the 2017 Holmes Report Innovator 25 List, is a Cannes Lions winner, and was honored with a prestigious Marketers That Matter Award for Consumer Experience.

Shefik has produced and moderated memorable events for multiple employee resource groups at NBCUniversal. We sit down to talk about the upcoming Olympics in Paris, his 30 year career in entertainment and his voluminous charitable work including as a Grand Ambassador for Anna's House Domestic Violence Shelter

He has held senior-level positions at Fortune 500 companies and celebrated brands, including IBM, NBCUniversal, MTV World, Merck, Merriam-Webster, and Wolters Kluwer. A seasoned pro in social media with a career background as a Lead Architect and Senior Web Developer, Shefik is on the cutting edge of new media, as he currently serves as a Technical Lead at NBC Sports. 

Shefik is the Executive Producer and Host of the nationally syndicated, terrestrial radio show "Shefik presents Invocation", as well as the internationally distributed video series of the same name. The radio show currently has a total of over 1 million dedicated listeners per month.