It's No Fluke

It's No Fluke

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It's No Fluke episodes

  • E443 Apples to Apples: Jamie Gutfreund Makes Sense of the Creator Economy’s Messy Tech Stack

    Jamie Gutfreund is a leading authority on the creator economy, advising marketers, investors, and technology companies on how to  capitalize on the rapidly evolving creator media ecosystem. Drawing on senior leadership roles across brands, agencies, and platforms, she specializes in creator marketing technology, measurement strategy, and market positioning.

    Jamie currently serves as Co-Chair of the IAB Creator Economy Board, is an advisor to the Cannes Lions International Festival of Creativity, and covers the creator economy for Forbes. 

    Her career includes C‑suite and senior leadership roles at Microsoft, Expedia, WPP, Hasbro, and CAA, as well as Chief Growth Officer at Whalar and board member for Tubular Labs.

    She has authored widely used industry resources, including the Creator Rosetta Stone with The Harris Poll and Apples to Apples, a categorized database of the creator technology ecosystem. 

    Jamie has been named to Campaign’s 40 Over 40, Forbes’ 50 Most Entrepreneurial CMOs, and Elle’s Women to Watch.

    Today, she leads Creator Vision, a consultancy that builds the strategy and infrastructure brands, investors, and technology companies need to win in the creator economy. 

    Read more about APPLES TO APPLES.


    25 min
  • E442 Charlie Ibarra: Creators Are Taking Over Live Events

    Charlie Ibarra is the Co-Founder and Head of Content at Creator TV®, the first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to television. Since co-founding the network under Sabio Holdings in 2024, he has built Creator TV's content operation from the ground up developing the studio's format strategy, leading creator recruitment, and overseeing an original programming slate that spans comedy, culture, and competition formats.

    Before launching Creator TV®, Charlie studied television storytelling under Paul Kolsby, senior writer and producer of Netflix's Ozark, and Izzie Pick-Ibarra, the award-winning showrunner behind Dancing with the Stars and The Masked Singer. Earlier in his career, he held senior leadership roles at Flashtalking, Celtra, and JUICE Mobile, building deep expertise in brand storytelling and global advertising markets.

    A frequent speaker at industry events including StreamTV, OTT.X, and TVOT, Charlie is a recognized voice on the future of creator-led television. He holds a B.A. from UCLA and completed UCLA Extension's programs in Television Writing and Film & TV Development.


    42 min
  • E441 Eric Cheng: The Next Election Will Be Won by Creators

    Eric Cheng (@ericsaymore) is a digital director, strategist, and political content creator . He leads digital and creator strategy for campaigns including the current LA mayoral race. With an audience of over 80K across socials, he blends comedy, culture, and commentary to make civic engagement accessible to a wider audience. 


    40 min
  • E440 Delaney Debinski: Why?

    Delaney Debinski is the Founder and Creative Director of Delavie Creative, a new media creative consultancy in Brussels. From writing at Warner Bros Discovery to directing content with over 3 billion views on YouTube channels like Average Rob, MrBeast, Hilton Hotels, and more, she founded Delavie Creative around the philosophy in its name: de la vie, meaning "of life." Today she develops and directs long form content, and teaches sustainable storytelling to the professionals building this industry.

    Delaney's work starts with one question: why. She believes careers in new media last when they're rooted in real connection, so she helps creator entrepreneurs define their why and build deep roots accordingly. Through the Delavie Creative Residency, her seven-week cohort for creatives, she coaches people through the shift from the hustle to a sustainable, scalable creative career. Her mission is to help this industry build businesses that breathe life into people's identity rather than claiming it.


    31 min
  • E439 Michael Curtis: Doing the Right Thing Is Good Business

    Michael Curtis is the CEO and founder of Proud Management, a boutique talent management company representing creators who are highly conscious of their social following and character. In a world where new influencers are born overnight, they believe that it’s important, now more than ever, to be good role models, spread positivity, and fight for what you believe in— and they are committed to helping their talent do just that.

    Before launching Proud Management, Michael was the former Director of Influencer Strategy and content at Reach Agency, named Small Agency of the Year in 2016. There, he oversaw the talent team, talent relationships and services, content development, and branded activations. He executed over 150 deals there, working with premiere clients such as Amazon, Clorox, Hallmark, Marriott Hotels, Nestle, Panda Express, and more.

    Michael previously shaped Quest Nutrition’s influencer marketing strategy to be one of the most revered in the space, helping Quest to be named the 2nd Fastest Growing Company in North America in 2014 by INC Magazine, and the #1 protein bar in the world.

    Michael began his career at the multi-channel network Fullscreen. He was one of the first to leverage YouTube's best practices to identify and develop new media stars. Joining Fullscreen in its infancy, Michael established the male lifestyle network, which featured over 1,000 top creators.


    39 min
  • E438 Rachel Kaczynski: The Best Creator Deals Start With Trust

    Rachel Kaczynski is the Director of Product Marketing at Foam, a Whalar Group company, bringing over a decade of full-time experience across digital marketing, technology, and customer growth. A 2016 graduate of Boston College, Rachel began her career in cross-channel digital consulting, working directly with brands across industries including travel, hospitality, retail, beauty, e-commerce, and pharmaceuticals.

    She has since taken her brand-side marketing expertise into the creator economy, where she focuses on the intersection of brand digital trends, creator partnerships, and the growing investment brands are making in creators. At Foam, she leads product marketing for the platform built specifically for talent managers, helping them make their creator pitching strategy easier, more effective, and more scalable.

    Rachel is passionate about thought leadership and creating content that bridges the perspectives of talent managers, creators, brands, and creator economy experts. She also believes strongly in the value of bringing the industry together IRL. She sees the right room as a powerful catalyst for building genuine relationships, creating new opportunities, and helping everyone across the creator ecosystem better understand one another. At Foam, she has helped turn that belief into action, working with her team to dedicate a significant portion of the company’s marketing investment to events that bring these groups together and create space for meaningful, mutually beneficial connections.


    27 min
  • E437 Andrea Gordillo: AI Is Learning From Your Work, Who Gets Paid?

    Andrea Gordillo serves as President and Executive Director of Freelancers Union, leading the organization’s mission to build economic security, power, and opportunity for independent workers across the United States.

    A lifelong organizer and advocate for workers, artists, and communities, Andrea brings more than a decade of experience spanning public policy, nonprofit leadership, coalition building, and civic engagement. Her career has focused on the intersection of labor, culture, and economic justice; securing public investment, expanding access to opportunity, and strengthening the institutions that support working people.

    Andrea is leading Freelancers Union into its next chapter: expanding protections for independent workers, advancing portable benefits, strengthening legal and policy advocacy, and growing a powerful national community of freelancers and creators. Her work is focused on ensuring independent workers have a seat at every table where the future of work is being shaped and building a new social contract that gives every freelancer the benefits, protections, and community they need to thrive.


    29 min
  • E436 Kaiya Williams: Don't Wait For The Front Door To Be Open

    Kaiya Williams is the award winning CEO and Executive Director of KAW Management Group, New York born & globally based. She has always instinctively known how to make things happen. Her passion lies in architecting and cultivating "Gravitational Brands" through strategic partnerships, and reputation curation. Guiding current and aspiring thought leaders to enhance their influence and increase their income.

    Continually driven by her overarching dedication to leaving the world a bit better than she found it, Kaiya established The Kitchen; a gen-z/millennial female focused platform cultivating access, and community for women in business. 

    Having worked exclusively on the WTA tour with the ultimate goal of creating better, more honest, and more profitable representation solutions for it's players. KMG endeavored to establish opportunities where their client's talents and expertise could truly shine operating under the mantra that each athlete is "much more than just the sport they're known for." She is thrilled to say that this is exactly what was accomplished.

    When she is not making some of your favorite collaborations happen you can find Kaiya behind the mic hosting Gravitational, a podcast dedicated to perspective shifting conversations with the brightest minds.


    28 min
  • E435 Graham Nolan: 5 Things Your PR Lead is Afraid To Tell You

    Graham Nolan is a Brooklyn-based public relations, communications and strategic partnerships consultant empowered by 25+ years of experience advancing meaningful brand conversations. His work is characterized by human storytelling and partnerships that help companies develop a standout identity and business culture to fuel product and growth.

    His roles have included brand manager, lead strategist, creative thought leader, mentor, fighter for inclusion and disruptor who’s willing to address what’s not working so we can get to building what will work, now. He currently supports the team at PR agency Mark Allen & Co. global team. Previously he contributed to THE·TEAM, with focus on their Brands + Properties business, creative agency brand and women-focused expertise The Collective including its academic Think Tank. Other current/recent clients include Ubisoft, Lupine Creative, GoodQues, Beers With Friends, Cartwheel and Co. and more.

    As a co-founder of Do the WeRQ, Graham helps tell the platform's story and connect the movement to partners who embrace the value of queer creativity. The mission of Do the WeRQ is simple: increase queer creativity, representation and share of voice in the advertising industry.

    A PRWeek 2026 Pride in PR honoree, his speaking appearances include placement on stages like SXSW, Advertising Week, Brand Innovators, The 3% Conference, Fishbowl Live, Unleashed LGBTQ+, New York Comic Con, The ANA Virtual Diversity Fair, and more. Do the WeRQ has made two onstage appearances at the Cannes Lions International Advertising Festival. Graham has also served as a juror and jury chair for the The Drum Awards for Social Purpose (2022-24), and also judged the PrideAM Awards (2024 Judge) and the ANA Multicultural & Inclusive Marketing Excellence Awards (2025). Graham also has experience as a stand-up comedian, writer and storyteller who has performed at Second City's Skybox Theater, the Gotham Comedy Club, UCBeast, The People's Improv Theater and more.


    33 min
  • E434 Caitlin Begg: 92% Check Their Phone Within 15 Minutes Of Waking Up and Why It Matters

    Caitlin Begg is the founder of Authentic Social and a sociologist. Authentic Social is a NYC-based applied research lab at the intersection of sociology and technology. Since her undergraduate Harvard sociology thesis in 2016, she has spent the last decade researching how digital communication reshapes human interaction. Caitlin speaks around the U.S. and Europe, presenting her work at venues ranging from TEDxPrincetonU to World Summit AI in Amsterdam. She is also the host of the Hypercommunication podcast (with a corresponding substack).

    You can watch her recent TEDxPrincetonU talk "Stuck in your screen? Here's how to detach" here. 


    29 min

About It's No Fluke

From the publisher's feed

AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success.