It's No Secret with Dr T.

Building relationships through gratitude will amplify the impact your marketing already has. It's about relationship marketing, and using cards and gifts is one of the easiest and most cost-effective marketing tools you will ever use.  

Good Intentions

Maelea Galyon is my guest today from Send Out Cards and as she explains we all have good intentions, but not taking action on these intentions is what lets people down. 

Using Send Out Cards helps you take action right there and then. You can:

• Thank you somebody
• Celebrate somebody
• Recognise somebody
• Mourn with somebody

This is all done through her website buildingrelationships.cards

And if you go to the website everyone is entitled to one free card to test out the system. 

Last Time

When was the last time you sent someone a postcard or a simple thank you card? If you can't remember it's been too long. 

Not Handwritten

Some people say the cards are not handwritten and therefore do not have the same impact, but this is not true. It's the intention behind the card whcih is important. 

Cost Effective Marketing

Many businesses spend thousands of dollars on monthly advertising, whereas sending out a card, including postage can be done for as little as $3.00. 

Maelea gave a great example of a plumber who sends out a thank you card to every client just for letting him give a quote and bid on the job. And another one after he gets it.  (Very Smart)

It's A Marketing Tool 

Thanking people can become a simple process and it will increase business referrals. 

Use the 80:20 Rule. 80% of your touches with the client should be about celebrating them and 20% about asking for business and referrals. 

No Negatives

No one will ever complain when they receive a thank you card or small gift. It just won't happen. So if there are no negatives there are only positives for doing it. 

Increased Awareness

Once you build a habit of looking for reasons to celebrate other people and reasons to reach out, it changes you. You become more considerate and it increases your awareness of what is happening around you. 

Top Of Heart

There are many ways to use cards and gifts and if you create a good reach out system you don't just become top of mind, you become top of heart.  

Monday Morning Tip

Start your day looking for reasons to be kind and aim for reaching out to three people each day. 

If you have any questions about this podcast, please email me at [email protected], and if you enjoy this podcast show, it will put a huge SMILE on my face if you gave it a REVIEW on iTunes. 

Contact Maelea

Maelea Galyon can be found on Facebook and Linkedin and her direct email address is [email protected]

Website: buildingrelationships.cards

Don't forget to go to her website and use the one free card option. 

Free Downloads

To be open and honest, you'll have to give me your email address but don't panic you can get the free info and unsubscribe afterwards, or you may decide to hang around for a while and even subscribe to my Newsletter. 

12 Secrets to Get More People Through Your Front Door

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Smart, Practical Advice

☆☆☆☆☆ Tyson’s podcast is packed with smart, practical advice to be seized by any entrepreneur. I highly recommend listening to his show. supmuhhumbruh via Apple Podcasts. USA· 11/03/18

 

We’ve all heard the saying that everything is hard until it gets easy, and the reason I bring this up is that I recently joined the gym. It has been a fantastic reminder why people need to have a business coach or mentor if they want to accelerate the success of their business, avoid making mistakes and move from hard to easy much faster. 

I know firsthand the power of having a business coach and mentor, not just because this is what I do, but because I floundered along in business for a number of years before engaging my first business coach about twenty years ago.

But let me explain my recent gym experience and the thinking behind this podcast. 

First Step - I Just Did It

I drive past the same gym every-single-day, and every day for the past few years I've been telling myself I need to start doing some resistance training and get my body back into shape.

I had all the usual back and forth conversations in my head, the why's and why not's, and then about two weeks ago I just took the plunge and pulled into the car park, walk in and signed up for an 18-month program. 

I thought if I was going to do this I had to commit 100%. (No Fence Sitting)

Session One By Myself

So, after completing my paperwork, I went home told my wife and daughter what I had done, and I went for my first session the following day. Surprisingly I felt pretty good. 

As part of my membership, I also received a personal training session.

First PT Session 

So about 10 minutes into my session I realised my trainer was pure evil, and she pushed me a lot harder than I had pushed myself two-days previous.

I also realised that after a ten-year layoff from the gym my technique was not very good, so it was beneficial to receive a few pointers on how to position myself for maximum effectiveness and to reduce the chance of injury. 

So after the first PT session, she gave me my program, and I was on my way.

Self Motivation 

I’ve always been self-motivated, so I knew I didn’t need a personal trainer every week. However, I did schedule a follow-up session next month so that I could review my progress. 

Week Two Complete

I’ve just completed week two, and I’m already finding the program the trainer wrote for me much easier to get through and in another two or three weeks, I’m expecting that I will be smashing it, which will be perfect timing for an updated program.

After going through this process, it was a great reminder why one-on-one business coaching and mentoring, and even personal training is so important.

Good Intentions

No matter how good your intentions, rarely will we push ourselves as hard as someone else will drive us. 

Take a look at the best sporting teams in the world and every individual sportsperson at the top of their game, the one thing they have in common is they all have a coach.

And why do they have a coach? Because the coach will push them, and over time their fitness and skill levels improve. 

A champion team will always beat a team of champions. 

This quote sums up the importance of coaching because an experienced coach can take a group of good athletes and with some planning, strategy and tactics, they will flog a team of far better athletes that are trying to win just on skill alone. 

You Need A Business Coach Or Mentor

As individuals and business owners, we are no different. 

Every successful business person I know has had coaches and mentors throughout their entrepreneurial journey.

If you’re in business and you’re not reaching the levels of success you feel you deserve, especially if you think you're working hard, you need to get yourself a business coach or mentor. You will get where you're going much faster. 

BUT Check Their Credentials

Just make sure the person or company you choose to work with are qualified to be giving you advice, and they have a track record of success working with people in your industry.

Don’t just choose the first business coach you come across. Interview them just like you would with any new employee about to join your team because they are part of your team. 

Advice From Friends 

Also, if you have friends with experience in running successful businesses and they are offering free advice, take it. But, free advice will not last forever. 

It's no different to reading blogs and books, attending live events, watching videos online and listening to podcasts, just like this one. All this advice and knowledge is great, and it's free, but it's also very beige.

It will help you to a point, but to go to that next level in business nothing beats one-on-one or group business coaching and mentoring. 

My Background Is Podiatry

My background is Podiatry, and I’ve set up, relocated and sold over 20 podiatry business in my career, and I’ve had quite a high level of success, which makes me extremely confident in my abilities to coach and mentor business owners in the health industry, not just podiatry. 

Does this mean I couldn’t apply the business knowledge I have to other industries? No, it doesn't, but if a plumber were choosing between me, or a business coach that had worked with multiple plumbers previously, I would advise them to engage with the other person.

I Only Need Marketing Help

If your business is doing well, but you know you need some help with marketing, then get a coach or mentor with a proven track record of implementing successful marketing strategies. 

In both my books, It's No Secret There's Money in Podiatry and It's No Secret There's Money in Small Business, the second have of both books is dedicated to marketing because marketing is such an essential aspect of running a successful business. 

It's An Investment, Not An Expense 

I know a lot of business owners put off the idea of getting a business coach or mentor because they think it's going to be too expensive and to be honest it’s only an expense if you do not receive the results you desire.

This is why it is paramount that you do your research and find a coach or mentor with a proven track record of business success. 

Visual Clues

Try using visual clues. You would expect a personal trainer to look fit and healthy; you wouldn't expect them to be overweight, smoking and wearing a shirt with grease stains. 

Business coaches and mentors will also have visual clues. Look for things like a modern website with regularly updated content, a newsletter subscription, a strong social media presence, credible testimonials with real details, and maybe they've won a business award or have written a book. 

When you look at their social media, are they attending events and working on their own self-improvement?  

Take The Plunge

So if you've considered getting a coach or mentor and you keep putting it off or waiting for the perfect time to start, take the plunge and do it. Take some action and start your research right now.

You've got nothing to lose and everything to gain, and it costs you nothing to do research.   

If you have any questions about this podcast or blog please send me an email at [email protected].

And if you're in the health industry and in private practice, or considering it, do not undervalue to benefits of having a business coach or mentor because you will get results much faster. 

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12 Secrets to Get More People Through Your Front Door

Most Recent iTunes Review 

☆☆☆☆☆ This podcast is great to get your motivation up to pursue your business ideas! If your after great chats with business people who have been there and done that! This is the place to be. sammykkkkkkk via Apple Podcasts · Australia · 11/01/18

1. Minimalism and Generalism need to work side-by-side if you want to be better at everything and get more done each day and far more out of life, with less stress. 

My guest Pat Flynn from Pennsylvania is a repeat offender on this podcast, and he appeared back on Episode 9: Being a Generalist

When we spoke last, he mentioned the book he was in the process of writing, and now it is a reality - How To Be Better At (Almost) Everything. 

Today we discuss: 

• Pat has two guiding principles: Minimalism: Working out the shortest path between A and B using a cross-over between effectiveness and efficiency, and Generalism: Being good to great in many things. 
• Learning anything quickly
• Stacking your Skills 
• The 4 R's
  • Repetition
  • Resistance
  • Restriction *
  • Review

Restriction

If you restrict one area in life or business, you are forced to improve in other areas. Pat gave an example of becoming a better guitar player by restricting the use of his fingers and a better martial artist by tieing one arm behind is back. 

In business, Pat was naturally a good copywriter, and he used this skill to build his business, but he neglected his analytical skills, so he made a conscious decision he was going to focus and improve his analytical weakness and stop relying on his strength. 

The Sydney City Roosters did this recently with their star (and injured) player, Cooper Cronk in the Grand Final. His injury forced them to think a different way and the Melbourne Storm was not ready for this change in mindset. See the story on Fox Sports: Why he couldn't have played the grand final without his teammates guarding his secret. 

Bring Skills Together

When you restrict a skill you were already good at and combine it with a new skill you have been forced to improve upon, you will become better overall at whatever you do. 

Perfection

Don't let perfect get in your way. If you wait for everything to be perfect, you could miss a lot of opportunities. Done and out the door is better than perfect and in the draw. 

Great

Great is the enemy of good: If you're waiting for that great idea to come before you take action it could be a long wait. You're better to keep applying good ideas, one after another until greatness appears. 

Monday Morning Tip

To be a generalist you need to become a short-term specialist, so focus on one or two things at a time and no more.

Maintain your other skills in the process but don't try and get better at too many things at once or you will not succeed. 

If you want to stalk Pat Flynn while he sleeps, you'll find him on most social media platforms or at:

HowToBe BetterBook.Com

ChroniclesofStrength.com

You can also pre-order his book to receive a ton of bonuses. 

If you have any questions about this podcast, please email me at [email protected], and if you enjoy this podcast show, it will put a huge SMILE on my face if you gave it a REVIEW on iTunes. 

Free Downloads

Yes, you'll have to give me your email address but don't panic you can get the free info and unsubscribe afterwards.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door

Everything we do is either a deposit or withdrawal on our HEALTH BANK ACCOUNT, and you cannot keep making withdrawals without also making deposits otherwise your health will go into deficit. 

Dr Howard Cohn is a Chiropractor and is the owner of the Cohn Health Institute in Costa Mesa, California, which is a health and wellness clinic. 

On this podcast, we discuss why entrepreneurs need to stop and take time out if they want to rejuvenate their physical, emotional and nutritional bank accounts. 

Health & Fitness 

People get health and fitness confused. You can be healthy by eating well and not fit, and you can also be fit and not healthy by having a poor diet and not resting.

"Just because you have cheques in your chequebook it doesn't mean you have money. Your health bank account works the same way". 

Diet Is A Choice

People let themselves down by making poor dietary choices. The easiest way to look after your health is to control what you eat.

"People spend more money in the last two weeks of their life to stay alive than they do their whole life". 

Steps To Start Improving Your Health

1. Be accountable to someone. Tell someone you''re going to start eating better
2. Eat raw green superfoods. 
3. Take a pitstop. You need to take time out to rest
4. Take supplements. Everyone has gaps in their diet, so take supplements to bridge the gap. 
5. Make the body more Alkaline. If you're in an acidic state, your body will age quicker and be more inflamed. 

"The next trillion dollar industry will be health and longevity."

Developed Own Brand 

Dr Cohn co-founder his a company called SevenPoint2 and developed his range of nutritional products comprising of Greens, Protein Shakes and Alkaline Boosters. 

We heal when we sleep, but poor diet will affect the quality and long-term this will be damaging to our bodies. Alkaline Boosters will make your sleep more restful. 

"When it comes to your health, there's only one way to coast, and that is downwards". 

It's Not Sales Its Operation 

Dr Cohn knew he had a great product, but not the right management team to take it globally, so he decided to team up with Seacret because they had a global operation. 

"94% of failure in business is systems failure".

Network Marketing

Network marketing was the model he chose you to head down because it gave anyone with a few dollars in their pockets an opportunity to succeed, even though network marketing often receives a bad wrap. 

Most successful entrepreneurs will talk positively about network marketing, which is why you should never take advice from anyone you wouldn't want to trade places with. 

"We're often down on what we're not up on, and we only know what we're exposed to". 

Monday Morning Tip

Drink plenty of water to keep hydrated and eat raw green foods. You've got to get the body fed, and the cells in your body detoxified. 

If you have any questions about this podcast episode or you'd like to know more about the SevenPoint2 or Seacret products please email me directly at [email protected] 

Cohn Health Institute  

SevenPoint2 & Secret Video

 

The reason I like marketing so much is that you know when it works, plus I also enjoy the creative process and steps required to make a marketing plan a reality.

But a good marketing plan does take time to develop. 

Over the past 12 months, I have had to opportunity to speak in front of hundreds of people and after every speaking engagement someone will always ask, "how am I supposed to find time to fit marketing into my already busy schedule”?

An Open Mind Finds Solutions

That's a really good question and it's one I like because as long as you’re asking HOW it means you’re open to the possibility of finding a solution.

Asking HOW questions are also far better than saying, “I don’t have time to do marketing” because by saying I DON’T you’ve already lost.  

It’s not about FINDING TIME to do marketing; it’s about MAKING TIME and when you really want to do something you’ll always find a way.  

It's About Priorities 

At one event, I was talking to a business owner and he mentioned he had zero time to do marketing, because he was flat out, however, while we were talking his phone rang, and it was his wife.

She asked if he could leave work early next Tuesday to pick up their daughter from school because she had an appointment elsewhere and couldn't change it.

Now, remember, this person just finished telling me he had zero time to do marketing because he was flat out, but what do you think he told his wife? 

He said YES of course. 

It's Not Really About Time

So it’s not really about TIME, it’s about PRIORITIES and what is important to you, and in this particular case his family was a priority, which it should be, but this is when you need to be honest and figure out where marketing fits into your daily, weekly and monthly business priorities?

Just like your children are a massive priority in your family life, marketing should be a massive priority in your business life. 

However, let's be honest, if marketing bores you senseless and you have no interest in marketing it's going to be a difficult journey. There needs to be some level of desire. 

WHO Not HOW

So what should you do? The answer is really simple. Ask WHO, not HOW.

Instead of trying to work out HOW you're going to fit marketing into your busy schedule, resulting in your brain going into meltdown and finding all the reason why you may not be able to fit it into your busy schedule, why not ask yourself, WHO can I get to help me with my marketing?

Geography

And don't be limited by geography. The internet has made the world a small place and your WHO may be on the other side of the world. 

I've been helping people develop marketing plans for years and I remember last year speaking with clients in Australia, Canada, Greece and the United Kingdom, all in the same week, and the reason I was able to help them with their marketing is because the basic underlying principles of marketing are also not bound by geography. 

What Type Of Business Owner Are You?

I like to think there are three types of business owners.  

1. You know marketing is not your strength but you want to get better (and you enjoy it): If this is you, you need to start reading books and blogs, listen to podcasts and start attending marketing events, and when you're ready you'd definitely benefit from one-on-one mentoring.
2. You enjoy marketing, but you honestly believe you don’t have time: You need to start with mentoring sooner rather than later, because mentoring is about opening your eyes to the skills you already possess, and I know over a few short months I can easily show you how to find a few extra hours each week and also show you how to involve your team in the marketing process. 
3. You don’t like marketing and have no interest in learning about it: You need to find a WHO, but be careful, there are a lot of companies charging ridiculous fees for doing simple online marketing tasks.

No More Excuses 

So remember, having no time is no longer a valid excuse because we know we can always find the time and make time if we have a strong enough reason or priority.

We all get twenty-four hours per day; it’s how we use them that counts, but if marketing is not your thing, just find a WHO and let them do all the heavy lifting, but whether you do it yourself or you outsource, make sure you start by creating a strategic marketing plan first and foremost.   

If you have any marketing question after reading this blog or listening to the podcast, please feel free to email me [email protected]

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door

Using AUDIOGRAMS will make your business stand out from the crowd, and this is what I discuss today with Oliver Wellington, co-founder of HEADLINER. 

An audiogram is the easiest way to turn audio into a video, and it can be used on social media and also on your website, and with HEADLINER'S latest update, you can convert a written blog post into a video, by creatively pulling out keywords. 

Three Components

There are three components to an audiogram video:

1. A single image
2. A moving waveform animation
3. An audio clip

Headliner Marketplace

If you don't know how to create an audiogram Headliner can do it for you. All you need to do is provide an image, some audio and they will put it together for you and create a fantastic video. And prices start at $1. 

Just visit https://www.headliner.app/marketplace

Text & Video

Here's an interesting statistic from 2016: 85% of all videos viewed on Facebook are done so with the sound off. Therefore using text in your videos is important, and automatic transcription can easily be done using Headliner. 

Where Should Text Be Placed In Your Video?

So it's been shown that videos with text are viewed more often and for longer, but where should the text be placed on the video, and does animation make it more or less watchable. In this test animation meant the words lit up as they were being spoken, like what happens in karaoke. 

Headliner performed four test videoes using text:

1. Text at the bottom of the video
2. Text in the middle of the video
3. Text at the bottom of the video with animation
4. Text in the middle of the video with animation

The results showed that there was not a lot of difference between 1 & 2. However, they both outperformed 3 & 4.

Why? The most significant feedback was people preferred to read at their own pace, and the words being lit up were offputting.

Audiogram Usage (& Schools)

Audiograms are very useful when it comes to marketing your business. Of course, they can be used on your website in blogs and on all social media outlets that allow videos, but another big user of audiograms and Headliner's App are schools. 

Schools using Chromebooks and basic laptops are usually unable to edit video because their processes power is too slow, however, because Headliner is an online app they are now able to edit video easily. You can do the same. 

Audiogram Video Length

Most audiogram videos created are approximately 30 - 90 seconds in length, however, you can go up to 10 minutes, or if you already have your video and you want to edit it, you can upload up to 2 hours of video. 

If you want a blog post uploaded and a video created, 1000 characters will equate to approximately one minute. 

If you want to know more about converting text to a video you can email Oliver Wellington at [email protected] or [email protected]

Stories

As mentioned previously, using video is great for a website and your social media platforms, but another area you may consider using short videos, only 10 - 15 seconds in length, is in Instagram and Facebook Stories.

These are becoming very popular, and all you need to do is provide the audio and headliner can do the rest. They also have a library of stock images and royalty free music. 

Get It Done

If you're not sure where to begin, go to the Headliner website and start playing around. You cannot break it. 

Two previous guests on It's No Secret with Dr T., Paul Wright (Ep 050) and Adam Franklin (Ep 101) have both said, 'Done Is Better Than Perfect", so if you're waiting to become an expert before using the power of audiograms in your marketing...stop waiting and just do it. 

Old-School Marketing & Promo 

I asked Oliver about his marketing and promotion tactics for Headliner, and he is very keen on using old-school strategies. Just get out there and connect with people one-on-one at conferences, meet-ups and events. 

Nothing beats word-of-mouth. 

Improvement 

Nothing is easy, and half the game is just showing up, grinding it out and not quitting. Improvement comes over time. 

The best way to get new users is through your current users sharing their positive experiences.

If people are not sharing your product or service with the people they know, your product or service needs more work. 

Monday Morning Tip

Remind yourself; you define your success. It may be money ($), or it may be just a feeling. 

Connect With Oliver Wellington 

You can connect with Oliver on email at [email protected] or [email protected] or visit Headliner Home Page.

And don't forget to check out the Headliner Marketplace at https://www.headliner.app/marketplace

HEADLINER are also sponsors of this year's Australian Podcast Awards

If you have any questions about this podcast, please email me at [email protected] and if the mood feels right and the moons have appropriately aligned for you, share this podcast with your family and friends, and even better still, leave a REVIEW ON ITUNES.

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Upcoming Events

Do you want to know How To Start A Podcast? If so, I'm running an event in Cairns on the 26th and 27th of October. More details are on my Events page. Check it out or Sign up for my newsletter and be kept in the loop.  

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door

 

I recorded this episode while shooting a Facebook LIVE video so people could see the slight differences between the final edited podcast and what actually takes place when you're doing the recording. 

A link to the Facebook Live video will be posted on my website. 

To my surprise, I made fewer mistakes than I usually do and therefore less editing was required, but I still needed to do some tidying up before uploading. 

I felt far more pressure today than I usually do because it was something I had not done before. But done is better than perfect, and things do get easier the more you do it.

So, here are my 13 Reasons Why You Should Start A Podcast

Having a podcast is one of the best ways to: 

1. Stand out from the crowd
2. Increase business referrals
3. Strengthen networking relationships
4. Connect with leaders in your industry
5. Become an industry leader and expert
6. Connect deeper with your existing clients
7. Build your personal and professional profile
8. Strengthen your brand
9. Helps develop educational tools
10. Take your marketing to the next level 
11. Create content
12. Become a better speaker
13. Open doors you didn't know existed

If you have any questions, please email me at [email protected] and if you're keen to come along to my upcoming podcast workshop, or one in the future follow the link below. 

https://www.tysonfranklin.com/how-to-start-a-podcast-workshop

The psychology of good copy: My guest today is Laura Peterson from San Diego, California. She has degrees in Mathematics and Psychology and has used this knowledge to become a best-selling author, speaker and persuasive writing expert, teaching people how to actually make money from writing books. 

Laura also has a very successful podcast called Copy That Pops. 

For more detailed show notes:

Visit my website https://www.tysonfranklin.com/podcast 

You can connect with Laura Petersen at https://www.copythatpops.com and on social media just look for @laptoplaura. 

 

 

If you’ve been tuning in over the past couple of weeks, you’d be aware that I’ve recorded the last two podcasts in Vancouver and Powell River. This week I travelled from Canada to the United States to attend one of my favourite events of the year, Business Black Ops in Arizona, organised by Dave Frees.  

You may recall the name Dave Frees as he’s been a guest on my podcast twice already, Episode #2: Communication, Persuasion & Influence and a Bonus Episode Force Multipliers.

This year's Business Black Ops them was Awareness and Alignment.

On the second day, we did a field trip to Top Golf in Scottsdale.

Now if you’ve never heard of Top Golf, I’d like to point out that it’s more than just a driving range. Top Golf, as described on their website, is a global sports entertainment company, and I have to agree it’s a pretty amazing place.

Our Mission 

Our mission was to identify as many strategic and tactical marketing ideas as we could in an hour and a half.

Now it’s impossible to try and explain everything we observed, but I can share are ten things that really stood out to me as a small business owner.

Top 10 Lessons 

1. When you're aware you see more: I visited Topgolf in July this year, and even though I thought it was a fantastic place back then, I never stopped and considered all the subtle marketing that was taking place right under my nose. But, as soon as my reticular activating system was kicked into gear and I was told to look for marketing strategies and tactics, it was a completely different experience.
2. As soon as you arrive you are greeted with signage about coaching lessons for adults and juniors, and on each level, they promoted College Night for students. So immediately you know this venue caters for all ages.
3. Never assume your clients and customers know about all the services and products you offer: The signage at the front also mentioned group lessons and corporate events. Of course, we were there for a corporate event, but not everyone that visits is, so sometimes it’s important to point out the obvious.
4. Apparently, a simple message repeated numerous times is a good idea: In their entry, or as they called it Guest Services, there was merchandise for sale, billboards promoting food items (burgers, ribs and beers) and how much it was to play at Topgolf, and this information was on multiple walls so it could not be missed. 
5. Memberships are powerful: They also had membership options so you could become part of the Top Golf family. If you’ve ever been part of a club or association, you’ll appreciate that memberships, when done well, can be a powerful thing.
6. Up-selling is a key ingredient: Each bay only cost $25 - $50 per hour for up to 6 people to play in the same bay, depending on the time of the day, which is cheap, but apparently they don’t make their money from offering cheap bays, it’s all the add-ons and up-sells, that’s where the real money is.
7. Well trained team members: Every team member that knew their roles, right from the guest services to the people taking the food and drink orders. So training their team members must be a high priority.
8. They openly shared their core values: They also displayed their five core values in plain sight on large billboards. (fun, one team, excellence, edgy spirit, and caring). These core value billboards were clearly displayed throughout the complex, which is beneficial for both the customer and their team.
9. Branding is important: No matter where you looked the Topgolf logo could be seen. Even when you reached for the sauce, Topgolf was on the tray, and if you happened to visit the bathroom, they got you there as well.
10. Marketing and brand alignment: At no stage did any of their marketing look cluttered or feel tacky or out of lace. Every inch of Topgolf has been well thought out, and it goes to prove you can market what you do extensively throughout your business and still look professional, as long as it aligns with your brand. At no time did I see a laminated sign or sheet of white paper stuck to a wall with adhesive tape.

Increasing Your Awareness

This article is not about promoting Topgolf; it’s about expanding your awareness towards your own business, the people you work with, your customer and client needs and also the businesses around you.

The next time you walk into a business that you know is ‘crushing it’, don’t just walk in and take what they are doing for granted, instead kick your reticular activating system into gear and start observing why they are doing well.

What can you learn and can you use this information in your own business? 

But don’t stop there, be aware of the business that are doing things poorly and makes sure you’re not doing this yourself.

Use Your Smartphone

It’s easy to become complacent, so here’s a strategy you may find helpful. Grab your Smartphone and add an alarm that says ‘Be Aware’ and you could schedule it to go off multiple times per day.

Every time it goes off, stop and become aware of what is going on around you, you may be surprised by what you see.

If you have any questions about this article, please send me an email at [email protected] or you can listen to my podcast episode Top Golf Marketing Awareness Challenge.

I hope you get something from today’s podcast and if you have any questions, please send me an email at [email protected]

If You Liked This Episode

Make sure you check out the two links above to previous episodes with Dave Frees. 

And lastly...

I've added a new event to my Events page that you may want to check out. 

Also, you can Sign up for my newsletter if you want to be kept in the loop about what I'm up to, and believe me; it's a small loop.   

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First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door. This was written to get you thinking. 

Nicole Baldinu resides in Sydney, Australia and is the co-founder of Webinar Ninja and the $100 MBA Show with her husband, Omar Zenhom. But before all the excitement of an entrepreneurs life, Nicole was a high school and university teacher and she learnt how to turn her failures into success by identity what her real strengths were. 

In this episode we discuss:

• Why Nicole prefers to be behind the camera
• Working with her husband
• How they created $100 MBA
• Repurposing content
• Podcast failures and learnings
• Becoming the best podcast on iTunes in 2014
• Brand alignment
• Pitfalls when you don't stay on brand
• Identifying your weaknesses
• Playing to your strengths
• Good preparation 
• Developing team culture
• The development of Webinar Ninja
• Developing remote teams 

You Will Get Better

You need to go with your strengths and change if things are not working as they should. Don't be afraid to make the change, especially when you know it is necessary.

The first time you do anything it is fearful and it doesn't always work, but the second time it is much easier. 

Monday Morning Tip

When we look at our to-do-lists they're usually quite long, and we tend to do the easy, fun stuff first. Instead, we need to start work on the important things first. 

If you have any questions about the podcast, please email me at [email protected] and if the mood feels right, share this podcast with your friends, family and work colleagues, and even better still, leave a review on iTunes. 

If you want to connect with Nicole:

You'll find her on Twitter @Nicole_Baldinu or you can go to her website Webinar Ninja or the $100 MBA Show

If you liked this episode

You'll also like:

Episode #27: The Power of Webinars with Omar Zenhom

Upcoming Events

Do you want to know How To Start A Podcast? If so, I'm running an event in Cairns on the 26th and 27th of October. More details are on my Events page. Check it out or Sign up for my newsletter and be kept in the loop.  

Free Downloads

Yes, you'll have to give me your email address but don't panic you can get the free info and unsubscribe afterwards.  

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.