It's No Secret with Dr T.

Today I wanted to discuss the Butterfly Effect, which is the phenomenon whereby a minute localised change in a complex system can have large effects elsewhere.

Your business is a complex system, and every member of your team needs to understand how their actions can impact other team members, your clients and the long-term success of the business. 

Regardless of the type of industry, the actions of your team can have both positive and negative results.  

If you have any questions about this episode please email me [email protected]

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

BONUS EPISODE: Recorded at Podcast Movement 2018 in Philadelphia at the TalkShoe podcast booth. 

Today I am joined by Dave Frees, and we discuss Force Multipliers, which is a refers to a factor or a combination of factors that dramatically increases (hence "multiplies") the effectiveness of an item or group.

In the military, force multipliers give troops the ability to do far more and to be more effective against an enemy than without it; however, the same principles apply to business. 

For example, a business with no CRM program will not be as effective as a business with a good CRM program, but to take it one step further, a good CRM program combined with good training will make it even more effective. 

Dave Frees explains this concept in far more detail and gives many examples throughout this episode. 

If you enjoyed this episode you'll also enjoy Episode #2: Communication, Persuasion & Influence with Dave Frees.  

On the 17th of August 2018, Dave M. Frees will be running a one-day MASTER CLASS on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN, and for more details, please visit https://www.tysonfranklin.com/it-s-no-secret-business-conference (Limited to 50 attendees)  

I will be the MC for the day and also be doing a presentation 'How To Use Audio In Your Business To Increase Sales And Make More Money'. 

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

Patrick McFadden is the owner of Indispensable Marketing and today we discuss the importance of effective marketing and how it can make your sales process easier, or harder depending on how effective it is. 

For more detailed show notes please visit the podcast page on my website https://www.tysonfranklin.com/podcast

On the 17th of August 2018, Dave M. Frees will be running a one-day MASTER CLASS on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN, and for more details, please visit https://www.tysonfranklin.com/it-s-no-secret-business-conference (Limited to 50 attendees)  

I will be the MC for the day and also be doing a presentation 'How To Use Audio In Your Business To Increase Sales And Make More Money'. 

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

This is an area I do a lot of coaching around and it's something that most businesses overlook until a disaster occurs.

Every business needs to create a DISASTER FOLDER, a place where you store all the steps required to quickly get your business back on track when something goes wrong. 

Why Do You Need It?

1. It's a great training tool for new team members
2. It reminds existing team members how processes work and what needs to be done when problems occur
3. It takes stress off the business owner and allows them to have a holiday in peace. 

On this episode, I discuss equipment, plumbing, electrical, and computer & email problems, but also what happens when a key member of your team fails to show up for work and you have a busy day booked already with patients and clients. 

Having a disaster folder will help get your business back on track faster and stop your business from losing money. 

What I talk about in this episode only scratches the surface, so please email me if you have any questions at [email protected]

On the 17th of August 2018, Dave M. Frees will be running a one-day MASTER CLASS on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN and for more details, please visit https://www.tysonfranklin.com/it-s-no-secret-business-conference (Limited to 50 attendees)  

I will be the MC for the day and also be doing a presentation 'How To Use Audio In Your Business To Increase Sales And Make More Money'. 

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

In 2015 Calvin Wayman threw in his cushy, safe job and decided to become an entrepreneur. He also decided he would document his journey from being in debt to becoming a self-made millionaire because too often we only ever see the end product of success, not the steps that took place to get them there.

But before he even could even begin he had to overcome the mental shackles that came with growing up in a family with one father, four mothers and dozens of brothers and sisters.

Calvin grew up in a polygamy family, and he was the first person in his family to get a college education. So the thought of ever being wealthy and financially free was not something that came easily to both Calvin and his wife. 

What Do Succesful People Have In Common?

If you look at Oprah, Gary Vaynerchuk, Steve Jobs, Jim Carey and Michael Jordan, they all have one thing in common. There's little to no content before their rise to the top. 

Stories told after the fact lose a lot in translation. 

All successful people have a vision of success in their head before they create it, therefore if they genuinely believe it's a possibility there's no reason not to document the journey openly and this is what Calvin is doing on his Youtube Channel - Making THe Millionaire. https://www.makingthemillionaire.com

"It's not just about making money, it's about what it represents and who I need to become to make the money" - CW

In this conversation we also discuss:

• Using video in your marketing
• Accountability
• Becoming the person who makes the million dollars
• Habits and behaviour, and the relationship between financial and physical health
• Inspiration from Nick Unsworth, Gary Vee
• Used rent money to register for a Lewis Howes course and why it was the best use of his money. 
• Why his self-confidence was low and why he didn't post a profile picture of himself on social media for three years, now he posts regular videos. 
• Your growth is an evolution

The Importance of Events

Attending events is the best work you will ever do. When you attend an event, 15% is about content, and 85% is about relationships and connections.  

Conference HACK: Best Tip For 2018

If you cannot afford a ticket for an event, go anyway without a ticket and sit in the bar or lobby with your laptop and do your usual work. Wait for the breaks and start building your relationships and connections. 

Often you'll be offered free tickets from people you know who have an extra ticket or were holding one for a friend who did not turn up. 

Calvin would often turn up to a high-profile event strictly to connect with future podcasting guests. Brilliant!!!

Monday Morning Tip

Do you have a vision? Get honest with what you want and then write it out. Write it out in future-tense, as though all your goals have already happened. Make it believable. 

If you want to connect with Calvin Wayman and let him know you enjoyed his content, follow this link http://www.calvinwayman.com/

If you have any questions about this episode, please email me at [email protected] or visit my website https://www.tysonfranklin.com 

On the 17th of August 2018, Dave M. Frees will be running a one-day MASTER CLASS on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN, and for more details, please visit https://www.tysonfranklin.com/it-s-no-secret-business-conference (Limited to 50 attendees)  

I will be the MC for the day and also a presentation titled 'How To Use Audio In Your Business To Increase Sales And Make More Money'. 

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

My background is podiatry and just like a lot of other service-based business in the health and finance industries, what we offer, or should I say what we sell, because that’s exactly what we do, cannot be seen, it is basically invisible.

Now I know podiatrists, dentists, physiotherapists do sell some product, like strapping tape, dental floss and knee & back braces, but before a patient or client to even know you have these products available, they need to make a decision to see you first.

More detailed notes are available at my website tysonfranklin.com/podcast

If you have any questions about this podcast/blog, please email me [email protected] 

On the 17th of August 2018, Dave M. Frees will be running a one-day MASTER CLASS on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN and for more details, please visit https://www.tysonfranklin.com/it-s-no-secret-business-conference (Limited to 50 attendees)  

I will be the MC for the day and also be doing a presentation 'How To Use Audio In Your Business To Increase Sales And Make More Money'. 

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

Gerlinda Stella is a Personal Stylist based in Cairns, Australia and she has travelled extensively through the United States, Europe and Asia, and she knows all the rules when it comes to style, but she also knows when to break the rules. 

Today we discuss:

• Why people that look the part get more promotions.
• People notice it when you put in an effort
• Style depends on lifestyle
• Colours that work best
• Body Shapes
• Your personality and choice of clothing 
• Personal Uniqueness 
• Men & Women have different buying habits
• Corporate clothing 
• Items that stand out at networking events
• Personal versus professional styling
• Budgeting for your image
• Keeping the wardrobe refreshed
• Does my butt look big in this?
• How your mood plays a part in your style choice
• Dress for 'me'
• Magnetism and charisma
• When men need clean shoes

Monday Morning Tip:

Go home, look in your wardrobe and pull out a piece of clothing you absolutely love and wear it. Don't leave it for a special occasion. If you look in your wardrobe and you can't find anything you love, go out and buy it. 

"Everyday is a special day to be alive" - G.S 

You can make contact with Gerlinda at Gerlinda.com.au and also find out more information about her 'Does My Butt Look Big In This' workshops. 

If you have any questions about this episode, please email me at [email protected] or visit my website tysonfranklin.com

On the 17th of August 2018, Dave M. Frees will be running a one-day MASTER CLASS on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN and for more details, please visit https://www.tysonfranklin.com/it-s-no-secret-business-conference (Limited to 50 attendees)  

I will be the MC for the day and also be doing a presentation 'How To Use Audio In Your Business To Increase Sales And Make More Money'. 

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

Today I am joined by Chris Desmond, who was my guest on Episode #7: The Uncomfort Zone, and we discuss how do you decide which ideas to pursue, which can be quite difficult as an entrepreneur and small business owner.

For more detailed notes please visit https://www.tysonfranklin.com/podcast

Dave Frees Master Class - Cairns 

On the 17th of August 2018. Dave Frees will be running a one-day Master Class on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN, and for more details, please visit my EVENTS page. (Limited to 50 attendees)  

I will be the MC for the day and also be doing a presentation 'How To Use Audio In Your Business To Increase Sales And Make More Money'. 

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

Daniel Gefen lives in Israel and is the author of a book titled The Self-Help Addict and today we talk about what makes some people successful and others not so successful. You cannot continue to consume content without creating content. You cannot just be a buyer without also being a seller, and unfortunately, 90+% of the world are reactive and not proactive. 

Today we discuss:

• Content creation and perfection
• Why justing hitting the button and taking action makes sense. What have you got to lose?
• You cannot wait for perfection
• Three Types of People - Lovers, Haters and Vanilla.
• Don't be scared of feedback, Donald Trump doesn't. 
• The difference between Tony Robbins and the person in the crowd
• Self Doubt, Procrastination and indecision create a cycle of self-help addiction
• Stop, Pause & Take Action, especially when you're emotionally charged and in the heat of the moment
• Making friends with your fears. 

For more detailed notes from this particular episode, please visit my website tysonfranklin.com

To connect with Daniel, please visit DanielGefen.com

Daniel is also the host of two podcast shows:

The Daniel Gefen Show

Can I Pick Your Brain?

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.

Please email me at [email protected] if you have any questions about this episode. 

It's No Secret Business Conference 

On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW OPEN, and for more details, please visit my EVENTS page. (Limited to 50 attendees)  

The aim of having an induction system is to ensure that first-time users of your business are greeted correctly and consistently when they arrive, and the key is consistency.

Depending on your industry you may use client, patient or customer. The terminology may be different, but the principles are the same. 

When a client arrives at our business, it is essential to acknowledge them immediately. It doesn’t matter how busy everyone is; it’s not difficult to give someone a simple smile to recognise his or her presence.

There’s nothing worse than arriving somewhere, and the person at the front counter continues to talk on the telephone and does not acknowledge your existence. When you’re left hanging, sixty seconds can seem like an eternity.

I get annoyed when I’m ignored and treated poorly. 

What message do you want your clients to receive when they arrive at your business?

Your client induction system is more than just a greeting. If it were just about greeting a client, it would be called your client greeting system, but it’s not. Your client induction system is about creating a positive, lasting impression, which is what you want your clients to take away with them when they leave your business.

If your business uses an induction form for new clients, make sure it is completed fully by each client, and enquire if you cannot understand their handwriting or if the spelling looks a little odd.

It’s better to ask straight away while the client is in front of you rather than trying to phone them later on. With today’s technology, you may find the client has already supplied most of their information online.

If a client refuses to give you all their information, this is your first indication that you may be dealing with a C or D type client.

Here’s how simple your client induction system can be:

• The client arrives: make sure you greet them with a smile.
• If you’re busy with another person or you’re on the telephone, always acknowledge their presence.
• Have them complete your client induction sheet if not already completed.
• If your business runs by appointments, let them know if there’s going to be a delay, and keep them updated with their waiting time.
• Offer them a co ee, tea or glass of water while they wait. How simple is that, yet it’s often overlooked.
• If the client wants to talk and if you do not have other clients to deal with, talk with them. It is far more critical than shuffling paperwork, and it builds good long-term rapport.
• Finally, 'NEVER' discuss personal issues with other team members at the front counter.

Does this induction system seem difficult to follow? No, it doesn’t. But if it’s so simple why do so many businesses get it wrong?

Do they not care, or has the business owner simply neglected to write an induction system for the team to follow, and now everyone makes it up on the run?

When a client visits your business for the first time, or when an existing client returns, you want it to be a positive experience. Therefore your business should always be bright and be inviting.

Floors should always be clean, magazines should be up to date, and the overall layout of the business should look organised and uncluttered. Sometimes it’s the simplest things that leave a lasting impression and make clients talk about your business long after their visit.

Once a week, you should step out of the confines of your office and sit in your waiting area, or walk the floor of your business and look at things from a client’s perspective. If you have waiting chairs, sit in each waiting chair and look around.

You may be surprised what you can see, which is often overlooked by the rest of your team who work on the other side of the front counter.

If you have any questions you can email me directly at [email protected] 

It's No Secret Business Conference 

On the 17th and 18th of August 2018. I will be holding a 2-Day It's No Secret Business Conference in Cairns and this year's theme is 'Communication, Persuasion and Influence'. My Keynote Speaker is David M Frees from Pennsylvania, who was also my guest on Podcast Episode 2. Bookings are NOW OPEN, and for more details, please visit my EVENTS page. (Limited to 50 attendees)  

There will also be seven local business owners and entrepreneurs. (Nicky Jurd Ep:29, Deb Johnstone Ep 35, Tara Diversi, Gerlinda Stella, Kerri Brown and Leticia Moran)

FREE DOWNLOADS:

First 16 Pages of My Book – It’s No Secret There’s Money in Small Business.

12 Secrets to Get More People Through Your Front Door.