<p>This week, Tony breaks down why building your online presence isn’t a marathon—it’s more like Big D’s Backyard Ultra. He shares five takeaways that apply to showing up consistently (and sustainably) on LinkedIn. If you’ve ever felt burned out by the content grind, this one's for you.</p>

This week, Tony breaks down why building your online presence isn’t a marathon—it’s more like Big D’s Backyard Ultra. He shares five takeaways that apply to showing up consistently (and sustainably) on LinkedIn. If you’ve ever felt burned out by the content grind, this one's for you.

It's Not a Marathon

LinkedIn is, at best, a tricky platform to contend with. At worst, it's an incomprehensible mess. Whether you're a lawyer, a vendor in the space, or a law student, we're making In the Digital Arena to help you become a more effective player of the LinkedIn game. We want to help you move needles for your business, your career, and your life. And you might even have some fun along the way.

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It's Not a Marathon

It's Not a Marathon