In this episode, I’m looking at why “make the logo bigger” isn’t always the answer, and why effective branding is less about the size of a logo and more about the meaning attached to it. From packaging and signage to positioning and marketing, every touchpoint shapes what consumers think and feel when they see your brand.

You’ll learn why a logo is identification, not communication, why context matters more than most businesses realise, and how brands create value far beyond the utility of their products or services. Because people don’t pay more for a logo simply because it looks good. They pay more because of what that logo has come to mean to them over time. It’s how you use it that makes it effective.

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