It’s not that simple

There is a clear Cold War between the US and China, but it differs from the one between the US and the Soviet Union and is «far more dangerous». The warning is given by Anil Gupta, the renowned expert on globalization, emerging markets and innovation, who guarantees that China is not, in economic terms, a «pygmy» like the Soviet power was compared to the American «giant».

Analysing what the specialist considers to be «the biggest geopolitical issue of our time», the expert argues that China is a «technological, industrial, economic and military power», pointing out that the relationship with the US is not really improving.

In addition to the clash between superpowers, Anil Gupta says that «the growth of emerging markets» has also fuelled geopolitical tensions.

While in 2000 there were 20 emerging economies, today their number has more than doubled. And the growth of these economies is expected to remain stable over the next few years, emphasizes the expert. This means that the emerging markets - China and India, but also Indonesia, Brazil and Nigeria - are becoming not only important in economic terms but also in political terms.

Rated by Thinkers50 as «one of the world's most influential management thinkers», Anil Gupta recalls the risk associated with supply chains, which the pandemic has already highlighted. The case of medical equipment used in the US is paradigmatic. Over the last 20 years, most of the gloves used by US surgeons have come from China. ‘In the event of a conflict with China, ‘would the US want to be dependent on such a simple item?’.

A positive aspect of globalization is technology. In this interview, Gupta considers that ‘Artificial Intelligence is the most powerful technology that mankind has ever invented’.

But he reminds us of the risks associated with it in the long term. «In 50 years, will AI treat humans the way we treat ants today?».

More on the topic:

Official website

«London Speaker Bureau» interview

«Leading Authorities International» interview

«The CrossroadTimes» podcast interview

Will we be able to programme the human genome like we programme computers? And will we be able to stop ageing or create medicines and vaccines in record time? Geneticist and synthetic biology pioneer Andrew Hessel explains how this field could transform medicine, making it possible not only to diagnose but also to cure diseases in a more effective and personalised way.

Hessel draws parallels between programming a computer and programming a cell, highlighting how the manipulation of genetic code is opening doors to innovative treatments and advances in longevity.

Today, DNA sequencing already plays a crucial role in medicine, but synthetic biology promises to go even further, offering the ability to alter microbes to improve health and slow down natural processes such as ageing.

However, all these advances face ethical challenges. The manipulation of living organisms, especially in humans, raises questions about the limits and responsibilities of using this technology.

Hessel warns of the risks of abusing synthetic biology for financial, political or religious reasons, but believes that the democratisation of these tools can be a positive force for humanity.

More on the topic
Andrew Hessel LinkedIn account
X account (Twitter)
Synthetic Biology: Rewriting Life. Andrew Hessel at NextMed Health
The Futurists: The First Technology with Andrew Hessel
Ted Hesser podcast: Andrew Hessel Programming DNA - The Future of Synthetic Biology
Amy Webb & Andrew Hessel | The Genesis Machine | Talks at Google

The alliance that has ensured peace throughout most of Europe is now at the centre of all attention. «We are in a very dangerous era. The next 25 years will probably be the most challenging NATO has ever had», argues Peter Apps, global affairs columnist for Reuters and author of the book «Deterring Armageddon: a biography of NATO».

In this interview, the expert is convinced that a new world conflict will be triggered by the ambition of countries that want to extend their borders by force of arms.

«I think the world is probably organised enough so that we don't have a third world war by mistake. If we do, it will be because one or more countries have made a really big gamble on attempting to do what Putin has done in Ukraine», he emphasises.

With Europe grappling with the war on Ukrainian soil - and on the verge of affecting NATO member countries - the continent will have to rethink its defence investment. And with Donald Trump in the White House, Europeans will have to be more autonomous in their military decisions.

The future of the relationship between the US and Europe is still unclear. The expert points out that, on the one hand, it is not certain that the Europeans «will do enough to keep the Trump government on their side, to ensure continued US support». On the other hand, it is not known how tolerant the next US president will be if Europe tries to go its own way.

Highlighting the importance of NATO membership for Nordic countries and Turkey, Apps predicts that the current tense environment could persist for 15, 20, or even 30 years, ushering in a kind of new Cold War.

Peter Apps does, however, leave us with a message of hope for the future: «we are clearly in an era of conflict, but common sense will prevail».

More on the topic:
Peter Apps official website
X account (Twitter)
Substack for Peter Apps newsletter
Ted X London
Interview about NATO on Dan Snow's podcast
Interview with Sábado magazine
Interview on the History Hack podcast

Colin Bryar, former vice-president of Amazon and Jeff Bezos' right-hand man, shares the secrets that have transformed Amazon into the world's leading e-commerce company.

In this interview, he discusses the philosophy of putting the customer at the centre of all decisions, the importance of analysing the right data to understand and respond to consumer needs, and the steps that led to the company's continuous innovation. From changes in packaging - prompted by direct customer feedback - to the emergence of Amazon Web Services, which created the cloud computing industry. In addition, he explores how customer prioritisation and the intelligent use of data have shaped the company's success in the digital marketplace.

Bryar also explains how companies can apply these lessons to grow, innovate and solve real problems. In this episode of ‘It's not that simple’, discover the impact of digital transformation, the future of online commerce and the strategies that continue to position Amazon at the forefront of e-commerce and technology.

More on the topic:

Alcott Global interview

Colin Bryar's LinkedIn

Agile Education interview

Q&A from the Think Like Amazon podcast

Commonplace Expertise interview

It's the tightest race for the White House in 60 years. CNN data reporter Harry Enten believes that Pennsylvania will be the state most likely to decide the outcome of the

In this interview, Harry Enten goes through the details of the American elections, explaining how the country's electoral system works, which is very different from those in force in Europe.

«In the United States, there are 50 state elections - as well as those in the District of Columbia - and the winner in each of these states gets the electoral college votes allocated to that state», he explains. «If Donald Trump wins Florida with 50% of the vote, against 49% for Kamala Harris, all the electoral college votes from that state would go to Trump», he explains.

Analyzing the national polls, Enten points out that they don't serve to predict possible winners, but only to show how close an election can be. And this one, in particular, he describes as «crazy».

This race for the White House is particularly tight: “when you look at the decisive states, in all of them, the candidates are separated by less than 3 percentage points”. And that's unprecedented since there have been reliable polls in the US.

Between now and election day, the candidates will have to bet on strategies that will guarantee them the support of undecided voters, and the political scientist assures us that it is their positions on the country's economy, their rhetoric and the reinforcement of television ads that could make the difference for those who have not yet decided their vote.

More on the topic:

Episodes of CNN's «Margins of Error» podcast

Harry Enten's official X account

Interview with Mediaite's Press Club

Articles on the «Five Thirty-Eight» website

Profile and content on CNN's website

«The Forecast Fest» podcast (2020)

How does food influence mental well-being?

Nutritional psychiatrist and author of the bestseller «This Is Your Brain on Food» Uma Naidoo argues that food is not only crucial for a healthy body, but also essential for a healthy mind. And the Mediterranean diet, known for its physical health benefits, can also help combat mental disorders.

According to Naidoo – who leads the first and only Nutritional and Metabolic Psychiatry Service in a US hospital – many diseases, such as diabetes or hypertension, are aggravated by a poor diet, and the same applies to mental health.

She points out that «people don't associate food with mental and emotional well-being», but bad moods, lack of energy or anxiety can also sometimes be explained by «the level of sugar they eat».

In this episode of «It's not that simple», the author explores how a healthy, nutrient-rich diet can significantly improve cognitive abilities. She highlights the intrinsic relationship between the brain and the gut, which share a common origin in embryonic cells, explaining how what we eat directly affects mental health. She also highlights how a high-sugar diet can feed harmful microbes in the gut, promoting inflammation processes that harm the body.

Uma Naidoo stresses the importance of adopting a diet that avoids ultra-processed foods and includes a wide variety of vegetables, always adapted to each case and each reality. She also reminds us that a healthy diet is far from being synonymous with tastelessness.

More on the topic
Harvard Nutrition Expert: «These Foods FUEL Anxiety | Dr. Uma Naidoo x Rich Roll Podcast»

«Ten Percent Happier» podcast interview

Food And Mood» Imperfectly Perfect podcast interview
Uma Naidoo's official website

Uma Naidoo's instagram

X's account

American activist and author Ashton Applewhite tackles the issue of ageism in this «It's not that simple» interview. With an assertive approach, Applewhite shatters myths about ageing and combats ageism.

The activist stresses that ageing is a natural and inevitable process and that we should look at it with a more positive outlook, because «people with positive feelings about ageing live longer». 

The author of «This Chair Rocks» explains that ageism manifests itself acutely in the workplace, where both younger and older generations face marked prejudices. 

Applewhite points out that ageism is also a gender issue, as women are judged more harshly in the workplace. From being seen as "too sexy" at the start of their careers to being considered "no longer attractive" as they age, discrimination against women is a constant.

To combat this form of discrimination, Ashton Applewhite suggests a simple but powerful solution: «make an older or younger friend». For the activist.

By calling for a cultural change about age, Applewhite continues her fight for a world without discrimination, challenging concepts and encouraging a new vision of ageing.

More on the topic

«Yo, Is This Ageist?» blog 

Ashton Applewhite, «Addressing Ageism: Building a Better World for All Ages»  

«We Can Do Hard Things: Pro-Aging: Why the Best is Yet to Come», with Ashton Applewhite 

«Magnificent Midlife - How to end ageism», with Ashton Applewhite

Presentation on ageism for the United Nations

Interview with Brené Brown 

Ted Talk

«This Chair Rocks» official website

In a world increasingly defined by global environmental challenges and changes, the perspective of historian Peter Frankopan, author of the best-selling «The Silk Roads», is crucial to helping us understand a planet in constant change.

In this interview, Frankopan discusses the consequences of climate change over time and highlights the importance of human resilience - a constant in human history - which is essential for human adaptation to current challenges. He also emphasizes the imminence of historical disasters and the international cooperation that is fundamental to effective crisis management.

His vision offers an in-depth analysis of humanity's challenges and the strategies needed to face the new global reality. Peter Frankopan stresses the urgency of a collective response to problems, and calls for the need to prepare new generations for a world where populism and political crises are intensifying.

The interview with the historian not only gives us a perspective about the future, but also reinforces the importance of learning from the past in order to better manage the present and plan for the future.

More on this topic

Channel 4 News interview

Hedgeye interview

Peter Frankopan's oficial website

Podcast «I've Been Thinking», with Peter Frankopan

Podcast «Wild with Sarah Wilson»

«The Western world faces more complex challenges today than at any time in the past», says former CIA director David Petraeus. In this «It's not that simple» interview, the american general analyzes the geopolitical context according to his 37 years in the US army and his experience in multiple wars.

«We [the US, its allies and partners] are the circus performer who keeps many plates spinning on many sticks», he illustrates. According to Petraeus, the «relationship between the US, the West and China is the biggest and most important plate», since good relations must be guaranteed to avoid additional tension, mistrust and competition between these nations.

But at the same time, the US and its allies also have to deal with Russia, which is «the most threatening plate».

As for the future of invaded Ukraine, the author of the book Conflict: The Evolution of Warfare from 1945 to Ukraine shields himself with a «it depends»: «it depends on the continuation of US support, which is already at 61 billion dollars, the EU's contribution - which is 50 billion -, the ukrainian capacity to increase military training and it also depends on the technological progress of Ukraine and Russia», he argues.

Maintaining the allegory of the circus, the general emphasizes that there are other «plates» in balance, which cannot be neglected and which must continue to «spin» without major oscillations. This is the case of North Korea's nuclear investment and the case of Iran «which has been expanding its nuclear, drone and missile program, and supporting malign Shiite and even Sunni militias, such as Hamas».

Asked about the biggest challenge that humanity is facing, David Petraeus highlights the «inequality of wealth between the global North and South». He claims, however, that the conflicts in various parts of the world, the growth of extremist groups, criminal organizations, cyber threats, forced migration due to climate change, and populism would be equally valid responses.

More on this topic
David Petraeus on Israel, Ukraine, and the evolution of warfare

Wisdom From The Top with Guy Raz 

Firing Line with Margaret Hoover 

In Conversation with Gen. David H. Petraeus

Conflict: The Evolution of Warfare from 1945 to Ukraine with Gen. David H. Petraeus

David Petraeus' Linkedin 

«The European Union is one of the largest and richest consumer markets. And few global companies can afford not to do business in the EU», says Anu Bradford, a specialist in global economics and digital regulation, who coined the term ‘Brussels Effect’ to describe Europe's influence on global markets.

In this «It's not that simple» interview, the author of The Brussels Effect: How the European Union Rules the World - considered one of the best books of 2020 by Foreign Affairs magazine - explains that despite the dispute between the US and China over influence on how various industries (including technology) operate, it's still Europe that sets the rules of this chess.

Paradigmatic are the strict regulations imposed by the EU, which end up becoming the global standard, influencing companies in other countries to adopt them in order to succeed in the coveted European market. Anu Bradford argues that «global companies like uniformity» and it's in Europe that they find the standard. The expert uses the car industry as an example, pointing out that [manufacturers] don't want to have several different production lines to produce cars for each market.

The «Brussels Effect» extends to multiple concerns that are the order of the day, such as issues of environmental protection or data privacy with the development of technology, including Artificial Intelligence.

For the Columbia Law School professor, stricter European environmental standards and legislation protecting personal data show how Europe has responded positively to current challenges.

But could this undermine Europe's competitiveness? And could it stifle the development of the technological sector? Bradford thinks not, but she also believes that the European Union still has much to learn from how other powers handle, for example, failure.

With the elections to the European Parliament just around the corner, Anu Bradford talks about the problems of today and those that lie ahead. «We will see in the long term that the path europeans have set themselves consists mainly of making the right choices», she says. However, she warns that future decisions must guarantee «not only the well-being, but also the fundamental safety and security of Europeans».

More on this topic
Institute of International and European Affairs interview about the book The Brussels Effect: How the European Union Rules the World

Digital Empires: The Global Battle to Regulate Technology, with Anu Bradford
Podcast episode: International Law Behind the Headlines
Tech Policy.Press interview

Anu Bradford's X (Twitter) 

Anu Bradford's LinkedIn