It’s Simply Life

By Lisa WilliamsBusiness Entrepreneurship Education Self-Improvement Marketing

It’s Simply Life episodes

August 10, 2023Episode 142: Email Marketing Made Simple
As a marketer, I understand the importance of having more than just a marketing strategy—it's about having a fail-safe contingency plan. Social media platforms can be unpredictable, and experiencing sudden suspensions or shutdowns is a real risk. However, I've discovered that cultivating an engaged email list is a reliable communication ensuring that my connections with followers and customers remain intact even during challenging times. Having an email list is not just about marketing; it's a vital lifeline that safeguards my ability to stay in touch with my audience and keep them informed and engaged.

In this episode, I discuss:
Importance of owned versus rented platforms and email marketing
Benefits of newsletters and providing value to the audience
Difference between newsletters and email marketing campaigns
Simplifying the email marketing process and using automation systems
Strategies for effective email marketing and building an engaged list
Importance of metrics and analyzing email campaign effectiveness
Power of collaboration and sharing in email marketing
Creating a contact us page or landing page to segment the email list
Value of non-client subscribers and social proof
Simplifying email marketing by including offers in newsletters
Importance of building an email list versus relying on social media

Key Takeaways:
Building an Email List for Resilient Communication: A well-maintained email list is a vital marketing strategy and contingency plan for businesses and content creators. As social media platforms can be unpredictable, relying solely on them for communication can be risky. Cultivating an engaged email list establishes a reliable communication backup, safeguarding connections with followers and customers.
Unlocking the Power of Newsletters for Nurturing Relationships: Newsletters are potent tools for meaningful audience connections, delivering curated content to subscribers' inboxes. Unlike social media, they offer an exclusive space for focused, personalized information, keeping the creator's brand in mind for potential clients and advocates.
Focus on and Achieve Well-Defined Email Marketing Objectives: Set clear, measurable goals to maximize email marketing's potential. Whether building a subscriber base, promoting products, or nurturing leads, defined objectives provide focus and direction. Analyzing campaign performance against these goals yields valuable insights for continuous improvement.
Building and maintaining an email list is crucial for businesses and content creators to have a direct communication channel with their audience, especially in case of any issues with social media platforms. By curating valuable content and simplifying the email marketing process, creators can stay connected with their audience, foster a sense of community, and achieve their marketing objectives more effectively.

Now build your email list!

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30 min
July 31, 2023Episode 141: Living Beyond Labels
In this compelling episode of "It's Simply Life," I dive into the profound significance of embracing authenticity in the digital world. I go deep into discovering how being authentic becomes the catalyst for building meaningful connections and profound relationships with others. Unveiling the power of authenticity, is the cornerstone of genuine human interaction, as people naturally gravitate towards shared commonalities and experiences. Prepare to embark on an inspiring journey of self-discovery and personal empowerment, liberate yourself from the shackles of conformity and reveal the unapologetic essence of your being.

In this episode, I discuss:
Building Authentic Connections
Embracing Authenticity in a Digital World
Overcoming Imposter Syndrome and Fear
Embracing Kindness and Inclusiveness
Accepting Others for Who They Are
Simplifying Life by Being Authentic

Key Takeaways:
Authenticity Attracts Genuine Connections: Embracing authenticity becomes a magnetic force that draws like-minded individuals together, fostering genuine connections built on shared values and experiences. When people show up as their true selves, they resonate with others authentically, nurturing meaningful relationships and a sense of belonging in the digital world.
Empowerment Through Overcoming Fear and Imposter Syndrome: Confronting and conquering fear and imposter syndrome empowers individuals to shed pretenses and reveal their genuine selves without hesitation. As the veil of insecurity lifts, they step boldly into their unique identities, inspiring others to do the same and creating a ripple effect of authenticity online.
Embracing Kindness and Inclusiveness for a Diverse Community: By fostering a culture of kindness and inclusiveness, individuals can create an online community where diverse perspectives are accepted and celebrated. This environment encourages open conversations, mutual respect, and an appreciation for the richness of embracing differing viewpoints, ultimately fostering a more harmonious digital world.
I encourage you to wholeheartedly embrace authenticity in your digital presence and, just as importantly, extend that embrace to others. Through my own experiences and reflections, I've realized the profound impact authenticity can have on forming genuine connections with people from all walks of life. Let goes of pretense, shed the weight of vulnerability, and step into the beautiful truth of who you are.
As we do, we'll witness the blossoming of profound and lasting bonds, the kind that can transform our online existence into a thriving, interconnected community. So, I invite you to join me on this journey of embracing authenticity and embracing others, knowing that together, we can foster genuine connections that enrich our lives and leave a lasting impact on the digital world.
Until next time, stay inspired, stay authentic, and keep making a difference.
Go be awesome!

This podcast is brought to you by our AI LinkedIn Content Creation Masterclass.

This Masterclass is jam-packed with ideas to discover the powerful impact of leveraging Artificial Intelligence in your LinkedIn content creation. Don’t miss out!
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Find me on LinkedIn and Instagram.
How can I help you with your brand? Learn more by heading to my website.
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19 min
July 24, 2023Episode 140: How Joining a Mastermind With Jasmine Star Changed My Life
Hey there, I am excited to share my entrepreneurial journey and experiences being part of a mastermind group. I dive into the growth and transformations my business has undergone, starting from its early days as a fledgling venture in 2020 and evolving into a thriving, multiple-six-figure enterprise by 2022.

In this episode, I discuss:
Understanding the importance of setting clear agreements with clients to prevent scope creep.
Recognizing the necessity to limit and bill for revisions and work that exceeds the initially agreed-upon scope.
Learning that not all services are necessary and the significance of concentrating on my strengths and what my clients truly need.
Appreciating the need to delegate tasks to avoid burnout and facilitate sustainable growth.
Realizing how crucial seeking external input is to take a business to the next level.
In 2023, I joined a mastermind group hosted by Jasmine Starr. Being part of this group of 15 women offered fresh insights and perspectives on my business that I hadn't been able to see before. This eye-opening experience led me to create a new brand and introduce significant changes within my existing venture, It's Simply Digital.

Key takeaways:
Transforming challenges into growth by focusing on core strengths has been vital for turning early-stage hurdles into business opportunities.
Delegating tasks, avoiding burnout, and adapting services to client needs have been instrumental in sustaining growth and enhancing the business.
Joining a mastermind group led to fresh insights, brand innovation, and significant business changes.
This episode provides a frank, firsthand account of the ups and downs of entrepreneurship and the value of seeking outside perspectives through mastermind groups.

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27 min
July 17, 2023Episode 139: Mastering the Power of AI on LinkedIn
Welcome back, ya’ll! In today's episode, we dive into the fascinating world of AI. Over the past year and a half, my team and I have embraced AI technology to aid us in various aspects of content creation, brainstorming, copywriting, and general marketing ideas. It’s an incredible tool that has truly been a game-changer, saving us valuable time and even enhancing our networking efforts on platforms like LinkedIn. However, mastering AI comes with its fair share of challenges, and there are important ethical implications to consider. With that in mind, let’s get into the strategies and techniques that have empowered us and hopefully inspire you to harness AI to its fullest potential.

In this episode, I discuss:
The role of AI in social media
How algorithms already utilize AI to personalize your feed
AI to enhance your LinkedIn profile (and other social platforms)
Using your LinkedIn profile page as a landing page for your personal brand
Speaking directly to your audience and potential clients
How to use AI to hone in on your brand’s voice, tone, and messaging
Garnering inspiration from other pages that you admire and/or follow
Creating hyper-personalized content with AI by having it generate ideas and outlines
Wielding AI as a tool to combine your unique thoughts
How to expand your networking system with AI
Knowing what prompts to use for outcomes tailored to you and your brand
Ethical considerations of AI Technology
The importance of researching and being mindful of the content you consume
Being aware that false information and visuals are everywhere
Leveraging AI for career growth
Repurposing content with AI

Key Takeaways:
AI is changing the digital landscape—embrace the change and use it to help with content creation, networking, your career, and your brand.
Know what prompts to use to get the most out of the technology
Use AI responsibly, be able to distinguish fact from generated content, knowing that there is a multitude of false information circulating everywhere.

If you’re ready to embrace AI technology fully, sign up for our AI LinkedIn Content Creation Masterclass!

We’ll be deep-diving into our processes and implementation for content creation and show you just how powerful and efficient AI can be. Don’t miss out!

Spots are limited—sign up today!

This podcast is brought to you by our newsletter—actionable tips delivered to your inbox every Friday.

Find me on LinkedIn and Instagram.
How can we help you with your brand? Learn more by heading to our website.
Want to support this Podcast? Like, share, and tell your friends!
Listen on Spotify.
Listen on Apple.
24 min
July 10, 2023Episode 138: Living a Life by Design Authentically & with Non-Conformity
Hey, ya'll, welcome to another episode of It's Simply Life! I'm incredibly excited about today's topic because it's something I hold close to my heart—I've finally achieved an authentic life. For years, I found myself conforming to the expectations of others or what I thought I should be. But now, I've embraced my true self and become the person I was always meant to be. I’ve created my life by design. I've learned to take risks and forge my own path while staying true to my own beliefs and values. It hasn't always been easy, but the secret lies in tuning in and listening to yourself. Today, I want to share with you how you, too, can design a life that reflects who you truly are.
During this episode, we'll dive deep into the journey of authenticity. We'll explore practical insights and inspiring stories that will empower you to break free from societal norms and embrace your uniqueness. Together, we'll uncover the keys to living life on your own terms. So let’s jump in!

In this episode, I discuss:
Embracing authenticity and non-conformity
Designing a life aligned with personal values
Navigating challenges on the path to living authentically
Quieting external noise and focusing on listening to your instincts
Listening to and honoring feelings
Challenging societal roles and expectations
Choosing personal values over societal norms
Surrounding yourself with people who want to see you win and people you can learn from
Being comfortable moving away from incompatible relationships
The “hell yes” or “hell no” principle
Standing by personal choices
Identifying personal values and aspirations
How my authentic life led me to build a successful online business in the digital world
Balancing personal and professional life online and offline
Sharing enough to connect with others to build a community, but knowing what to keep private

Thank you so much for joining me today! My ultimate goal is to authentically share my journey of simplifying life, along with its wins, successes, and struggles. Stay tuned for next week’s episode about mastering the power of AI on Linkedin!

Key Takeaways:
Simplify your life by applying the "hell yes or no" principle. Evaluate situations and decisions based on whether they truly feel good to you in the present moment. If it's not a resounding "hell yes," then it's a clear "no."
Surround yourself with people who bring value to your life. Assess the relationships in your life and consider whether the individuals encourage, love, and support you.
Live authentically by freeing yourself from the fear of judgment. Shift your focus from worrying about what others think to how decisions align with your own values and desires.

This podcast is brought to you by our AI LinkedIn Content Creation Masterclass.
This Masterclass is jam-packed with ideas to discover the powerful impact of leveraging Artificial Intelligence in your LinkedIn content creation. Don’t miss out!
Spots are limited—sign up today!

Join my newsletter—actionable tips delivered to your inbox every Friday.
Find me on LinkedIn and Instagram.
How can I help you with your brand? Learn more by heading to my website.
Want to support this Podcast? Like, share, and tell your friends!
Listen on Spotify.
Listen on Apple.
30 min
July 03, 2023Episode 137: Embrace Your Unique Identity to Create an Impactful Personal Brand
Welcome back! After a brief pause on podcasting and taking time to reflect and refine, I’m back better than ever with a whole new strategy. In today's episode, "Embrace Your Unique Identity to Create an Impactful Personal Brand," we aim to inspire, motivate, and guide you toward crafting a personal brand that goes beyond selling—it speaks and resonates. With fierce competition in the world, it's essential to stand out by being unapologetically YOU. So buckle up and get ready for an exciting ride as we embark on this new chapter together.

In this episode, I discuss:
The importance of business and personal branding
Embracing your unique identity as the foundation of branding
Recognizing small moments that shape core beliefs and values
Turning setbacks into stepping stones for growth and success
Effectively communicating your brand story to resonate with your audience
The power of authenticity in personal branding
Sharing personal journeys, insights, and perspectives
Building a community around your brand
Leveraging your unique identity to connect, capture, and convert
Practical tips for building an impactful brand: clarify values, define USP, maintain consistency
Highlighting experiences to create an impact
Embracing the imperfections and authenticity in personal branding conversations

Key Takeaways:
Identify Your Core Values: Your personal brand should be a reflection of your beliefs and values. Take some time to identify your core values and how they can form the foundation of your personal brand.
Define Your Unique Selling Proposition (USP): What makes you different? What unique value or perspective can you bring to your chosen field? Answering these questions will help you define your USP, a key component of your personal brand.
Consistency Is Key: Whether it's your website, social media, or networking events, ensure your brand story and messaging remain consistent across all channels. This builds trust and enhances recognition.
I hope that the insights and ideas shared have ignited a spark within you. Remember, branding is not just about selling products or services; it's about making a genuine connection, leaving a lasting impression, and creating a positive impact in the lives of others. By embracing your unique identity, you have the power to stand out, inspire, and make a difference.
So go out there, be bold, and embrace your unique identity with confidence. Let your personal brand be a reflection of your authenticity and the positive change you wish to bring to the world. I believe in you and am excited to witness the incredible personal brands you will create!
Until next time, stay inspired, stay authentic, and keep making a difference.
Go be awesome!

This podcast is brought to you by our AI LinkedIn Content Creation Masterclass.

This Masterclass is jam-packed with ideas to discover the powerful impact of leveraging Artificial Intelligence in your LinkedIn content creation. Don’t miss out!
Spots are limited—sign up today!

Find me on LinkedIn and Instagram.
How can I help you with your brand? Learn more by heading to my website.
Want to support this Podcast? Like, share, and tell your friends!
Listen on Spotify.
Listen on Apple.
23 min
January 11, 2023Episode 136: The Importance of Readiness in Starting a Business
Repost alert! This past December, I was lucky enough to be a guest on Clicks and Bricks Podcast hosted by Ken Cox and I'm sharing the episode with you now! We talked about everything from my personal journey to marketing secrets and everything in between. More importantly, we talk about the #1 MUST DO to make your business successful. Tune in to find out!
In this episode we discuss:
The path that brought me to where I am now;
Learning through failure and mistakes;
How sticky notes brought me out of grief and into a positive mindset;
How taking care of yourself is essential to any entrepreneurial journey;
The importance of self-talk;
Why confidence played a huge role in starting my business;
Getting rid of things and people that don’t serve your growth;
The routines that keep me happy, healthy, and in a positive mind frame;
The stress of trying to build a business while marketing your business;
Creating transformational stories for clients;
Don’t chase clients- instead, show up with value;
Nurturing clients with information;
The difference between marketing and sales;
The importance of keeping it simple
In doing this episode with Ken, I discovered that my path in life, while hard and tragic, lead me to where I am now, exactly where I need to be. Thriving, traveling, and living a life I designed. If I can do it, so can you! Don’t hold yourself back and as Ken would say, “Show up with positivity or don’t show up at all!”
Go be awesome!

Three takeaways to simplify your marketing:
Know where your clients “hang out” (LinkedIn, Instagram, Facebook)
Focus on that platform and engage daily
Be consistent
It’s all about It's Simply Brand Story!
Learn more about how to discover and implement a successful brand story for your business and your clients! Click here to claim your spot on the waitlist!
Find me on LinkedIn and Instagram
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45 min
January 04, 2023Episode 135: Secrets to Building a Brand Story
I’m excited about this episode y’all! It’s the first episode of 2023 and I’m officially introducing my Masterclass: It’s Simply Brand Story! I’ve been dreaming of creating a course for years and I’m so proud that my vision finally came to fruition in the form of a Masterclass where I share my exact template to attract, conceive, and build brand stories for clients.

In this episode I discuss:
Why I abandoned my vision board for an action board;
How to figure out who you are as an entrepreneur or business owner;
Why your mindset matters;
What is a brand story;
Refining brand messaging;
Identifying brand voice;
How to demonstrate authority;
How to make a strategy from your brand story;
Achieving higher customer engagement and overall client satisfaction

I’m a big believer in manifestation, hard work, and reaching beyond the stars to achieve my goals. In 2023, I’m breathing life into my business and myself. This is our year! Go be awesome!

3 ways to simplify your business:
Create pillar content to recycle into micro-content
Create authority and thought leadership through value and information
Create an action board and follow through

It’s all about It's Simply Brand Story!
Learn more about how to discover and implement a successful brand story for your business and your clients! Click here to claim your spot on the waitlist!

Find me on LinkedIn and Instagram
Want to support this Podcast? Like, share, and tell your friends!
Listen on Spotify
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17 min
December 28, 2022Episode 134: Holding Space for Others
‘Tis the season for that week in between Christmas and New Year’s where time seems non-existent, and everyone is scraping by. Instead of letting this crazy week dictate my mood, I decided to take some time to reflect on 2022 and how I’d like to show up for 2023. After inventorying my year, I recognized that I’ve come to a place in my life where I’m able to hold space for others- something I haven’t always been capable of, but something that I have received from people when I was in need. What does holding space mean and why am I proud to be able to provide it for my “circle”? Let’s talk about it.

In this episode I discuss:
What it means to hold space for others;
Having the capacity to hold space for others;
How people close to me helped me during tragic times;
The simple act of being present with another person;
Connection through contact;
Listening without judgment or an agenda;
The challenges of creating space for people;
Meeting someone where they’re at;
Realizing you can’t fix or change someone’s problems;
How I’m able to show up for others by practicing self-care (super important)

As I said, I haven’t always been able to connect with my friends and family in this way. But now that I’m more confident in myself and my capabilities, I can clear space from my needs and pour that space back into my loved ones in need. I find that my capacity to hold space for others increases as I care for myself. In 2023, I expect that space to grow.
So, here’s to 2023, a year of peace and prosperity and enough space for those that need it.

Key Takeaways to Simplify Your Life:
Don’t set a New Year’s Resolution
Go into 2023 with a mindset of peace and prosperity
Clear the clutter- get rid of three items in your house that you don’t need or use

Find me on LinkedIn and Instagram
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23 min
December 21, 2022Episode 133: Eliminate the Gluttony
The holiday season is upon us. It’s a time for laughter, love, and light- so why do we often make it about overindulging? In the past, I was part of the culture of excess around the holidays. I had the perfect decorations, the most aesthetic wrapping papers, and the cutest baked goods gifts for friends and neighbors. I dressed up, hosted parties, over consumed alcohol and food. From the outside, I did everything right. But in reality, I was overindulging in every aspect.

In this episode I discuss:
Overconsumption during the holidays;
Reflecting on past Christmases;
Why we feel the need to “keep up”;
Presenting a different version of myself to the world;
The chaos that ensues around the holidays;
How to enjoy holiday traditions without overindulging;
Recognizing that Christmas is about “who” and not “what”;
The mindset of setting resolutions for New Years
We’ve all heard it before, “Christmas is about spending time with loved ones” but are we really able to put that into practice when we have nine million other things to do? For me, simplifying my holidays means not sending Christmas cards, not baking trays of cookies for the entire neighborhood which allowed me to instead fill that time in the company of the people that mean the most to me.
Happy Holidays everyone!

Key Takeaways to Simplify Your Life:
Don’t stress yourself out doing things you don’t want to do
Eat a healthy meal prior to a holiday party so you won’t overindulge
Don’t wait until the New Year to set goals- start now!
Want to support this Podcast? Like, share, and tell your friends!
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28 min

About It’s Simply Life

From the publisher's feed

Welcome to It’s Simply Life—the ultimate podcast where digital marketing and intentional living intersect. We often lose sight of what’s truly important in our fast-paced world. We’re bombarded with information and demands, disconnecting us from what matters most. Based on the principles of simplicity and living a life by design, this podcast is your gateway to cracking the digital marketing code while keeping it real about what sparks joy in life.

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