So many people say they fear rejection and they struggle to hear 'No' from a customer. 

For me, I love a NO, almost as much as I love a YES...the ones that kill me, are the 'MAYBE' responses. 

Indecision, not knowing, paralysis - that't the hardest part for me. 

So I challenged myself years ago to get back to my values and understand what is required in supporting those to make a good decision for them, whether that is to do business with me or not!

When you truly get comfortable in this space, you are on a path to continued success.