“It’s amazing how many layman people out there who aren’t in the marketing and advertising world don’t realize that there’s actually a connection between, “of, if I go buy this product, it helps the host’... That authentic request is so important.”

We’ve said it before, and we’ll say it again - podcast advertising is so successful because of the relationship the host has with their audience. That relationship is ultimately what the brand is purchasing when they buy an ad campaign. 

But with so many different types of ads, hosting platforms, and campaigns, it can be confusing to understand what it is exactly you’re buying. 

In today’s episode, Heather is joined by Luke Slota, the Head of Podcasts at the OutLoud Group, to peel back the veil in the name of transparency. 

Tune in to hear Heather and Luke discuss: 

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More of a visual person? Watch this episode on YouTube. 

Ready to learn more? Check out our blog for more podcast advertising tips. 

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