<a href="http://twitter.com/aritchbrand">Adam Ritchie</a>, the principal of <a href="http://aritchbrand.com">Adam Ritchie Brand Direction</a>, discusses a number of controversial ethical issues, including why it’s time to stop PR’s addiction to fake newswire metrics. Other topics include: <ul> <li><a href="#lightning">A lighting round of four ethical dilemmas he faced</a></li> <li><a href="#insidious">The insidious practice of double billing</a></li> <li><a href="#amazon">How Amazon is hurting public relations measurement</a></li> </ul>

Adam Ritchie, the principal of Adam Ritchie Brand Direction, discusses a number of controversial ethical issues, including why it’s time to stop PR’s addiction to fake newswire metrics. Other topics include: A lighting round of four ethical dilemmas he faced The insidious practice of double billing How Amazon is hurting public relations measurement

<a href="http://twitter.com/aritchbrand" rel="noopener noreferrer">Adam Ritchie</a>, the principal of <a href="http://aritchbrand.com" rel="noopener noreferrer">Adam Ritchie Brand Direction</a>, discusses a number of controversial ethical issues, including why it’s time to stop PR’s addiction to fake newswire metrics. Other topics include: <ul> <li><a href="#lightning" rel="noopener noreferrer">A lighting round of four ethical dilemmas he faced</a></li> <li><a href="#insidious" rel="noopener noreferrer">The insidious practice of double billing</a></li> <li><a href="#amazon" rel="noopener noreferrer">How Amazon is hurting public relations measurement</a></li> </ul>

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It's Time to Stop PR's Addiction to Fake Newswire Metrics

It's Time to Stop PR's Addiction to Fake Newswire Metrics