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In this episode we talk to Ana Gascón, Coca-Cola Europe’s Sustainability Manager for Packaging and the President of Spain’s association of ESG professionals. 

With her roots in the banking sector and then her leap into consumer brands, Ana's perspective offers a unique blend of insider knowledge and strategic foresight, particularly in understanding the nuances of European ESG legislation and its ripple effects on global markets.

This episode also looks at the phenomenon of 'green hushing' as well as how European green regulations are setting global precedents, we also confront how the pressing climate and nature crises are reshaping markets and supply chains. 

Finally with Ana we also look at creativity’s pivotal role in ESG communications as she Gascon emphasises the importance of compelling storytelling underpinned by verifiable data to build trust and engage consumers and employees alike. 

Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.