In this episode of the It's Your Time Conference Podcast, we dive into the world of music marketing with a powerhouse panel of experts. "Soundwaves Amplified: Crafting Strategies for Marketing Music Across Broadcast and Digital Platforms" brings together industry leaders Monica Barnes, Jeff "Uzi D" Anderson, and moderator Azim Rashid to explore the changing landscape of music promotion in today’s hybrid media world. The panel discusses the strategies, tools, and innovative approaches needed to amplify your music across both traditional broadcast channels and modern digital platforms. Whether you're an artist, label, or music marketer, this episode is packed with invaluable insights on how to make your sound heard and your brand known in an ever-evolving industry.

About the Speakers: 

Monica Barnes, Executive Producer of The Steve Harvey Morning Show

Monica is an experienced media producer with a wealth of knowledge in both traditional radio and digital content. As the Executive Producer of The Steve Harvey Morning Show, she oversees the production of one of the most influential morning radio programs in the country. Her unique perspective on music marketing through radio platforms gives her a deep understanding of how broadcast can be used strategically to grow an artist's presence.

Jeff "Uzi D" Anderson, Operations Manager at Radio One

With years of experience in radio programming and operations, Jeff "Uzi D" Anderson is a key figure in Radio One, overseeing multiple stations and ensuring smooth operations across broadcast and digital platforms. His extensive background in radio provides invaluable insights into how music can break through on airwaves and how radio plays a pivotal role in an artist's career.

Azim Rashid, Music Executive & Marketing Strategist (Moderator)

Azim is a seasoned music executive and marketing strategist known for his innovative approach to branding and promotion. His work with both emerging and established artists spans various aspects of the music business, from digital marketing strategies to creative campaigns that bring music to the forefront of popular culture. As the moderator, Azim guides the conversation and ensures that listeners gain actionable insights from the discussion.

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Episode Summary: 

In today’s dynamic music industry, marketing music effectively is more crucial than ever. Episode 13 of the It’s Your Time Conference Podcast dives into how artists, managers, and industry professionals can navigate the complexities of promoting music across cutting-edge digital platforms. Join us as Josh “J1” Raiford, VP of Music Programming for SiriusXM and Pandora, shares his wealth of knowledge and insights, moderated by music executive and marketing strategist Azim Rashid. Together, they break down actionable strategies and explore the evolving landscape of streaming. Whether you're an artist looking to amplify your reach or a professional seeking the latest industry trends, this episode offers invaluable takeaways.

About the Speakers: 

Josh “J1” Raiford

As the Vice President of Music Programming for SiriusXM and Pandora, Josh “J1” Raiford has been instrumental in shaping the platform’s approach to showcasing emerging talent and curating music experiences that resonate with listeners. With years of experience in radio and digital music programming, J1 is a thought leader in bridging the gap between artists and audiences.

Azim Rashid (Moderator)

A seasoned music executive and marketing strategist, Azim Rashid has worked with some of the industry's biggest names. Known for his innovative approaches to music marketing, Azim deeply understands how to connect artists with their audiences across diverse platforms. His expertise as a moderator ensures a conversation filled with actionable insights and real-world applications.

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Episode Summary: 

In this captivating episode recorded live at the It's Your Time Conference, our expert panel explores the profound connection between culture, music, and spirituality. Moderated by June Archer, a seasoned music executive and motivational speaker, this discussion offers fresh perspectives on how these three powerful elements influence personal and collective growth. The panelists share their unique journeys, explore the impact of music as a tool for spiritual expression, and provide actionable insights for listeners looking to align their purpose with their creative and cultural identity.

About the Speakers: 

Tawanda Burrell

Pastor and former Executive Assistant at Spotify, Tawanda is a trailblazer who bridges the worlds of corporate leadership and spiritual guidance. Her insights reflect a deep understanding of how faith and culture can drive innovation in the music industry.

Dwayne McClary

Content strategist, pastor, and founder of Uplifted InC Consulting, Dwayne is passionate about helping individuals and organizations uncover their purpose. He leverages his expertise in strategy and spirituality to inspire transformational change.

Tonicia Mullins

As COO of Inspire the Fire Inc. and a corporate employee engagement architect, Tonicia combines her business acumen with her dedication to fostering creativity and community through the arts.

Moderator: June Archer

A renowned author, speaker, and music executive, June Archer masterfully guides the conversation with his experience in entertainment and motivational speaking. His mission is to inspire individuals to achieve their dreams while staying grounded in purpose and passion.

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Episode Summary: 

In this episode of the It’s Your Time Conference podcast, we dive into the strategies and insights from the 2024 It's Your Time Conference Master Class, "Inclusive Triumphs: Unveiling the Blueprint for Building Minority Businesses in Underserved Markets." Led by Ernest Strickland, President and CEO of the Black Business Association of Memphis, this session addresses the unique challenges and essential frameworks for empowering minority-owned businesses in underserved areas. Strickland brings a wealth of experience and actionable steps to guide entrepreneurs and business leaders to maximize their potential while navigating obstacles in these markets. Listeners will gain valuable knowledge on setting up sustainable businesses, amplifying impact, and embracing innovation within communities that need it the most.

About the Speaker: 

Ernest Strickland

Ernest Strickland is the President and CEO of the Black Business Association of Memphis, an organization dedicated to the growth and advancement of Black-owned businesses in the Memphis area. With a proven track record of advocating for economic equity and creating pathways for success in minority entrepreneurship, Strickland is a passionate leader committed to empowering communities and bridging the gap for businesses in underserved markets.

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Episode Summary: 

In this episode of the It’s Your Time Conference Podcast, we dive deep into the evolving relationship between music and technology, with a special focus on the rise of artificial intelligence in the entertainment industry. Moderated by Nathan McCartney, founder of The Bag, this expert panel explores how A.I. is reshaping the way artists create music, labels market talent, and fans engage with content.

The discussion covers the benefits, challenges, and ethical implications of A.I. technology, while also drawing comparisons between the analog past and the digital future of music. Whether you're an artist looking to leverage A.I. tools, a music executive navigating new landscapes, or simply curious about the future of the industry, this episode is packed with insights you won’t want to miss.

About the Speakers: 

Dave Melhado, VP of Music & Marketing at UnitedMasters

Dave brings extensive experience in artist marketing, promotion, and strategic brand partnerships. At UnitedMasters, he helps independent artists navigate the digital space, and in this episode, he shares his unique perspective on how AI is transforming artist development and marketing.

Uwonda Carter, Founding Partner, Carter + Woodard

As a highly respected attorney in the entertainment and business law fields, Uwonda provides legal insights into the A.I. revolution. She discusses the intellectual property concerns surrounding AI-generated content and the evolving legal landscape for creators.

Bugus, Co-Founder of Diemon Records

An artist and entrepreneur, Bugus has hands-on experience navigating the challenges of modern music production and distribution. He shares his thoughts on how AI can help or hinder independent artists and the importance of staying adaptable in this ever-changing environment.

Nathan McCartney (Moderator) , Founder, The Bag

Nathan, a veteran of the entertainment industry, expertly moderates this panel, guiding the conversation through the complex yet exciting territory of AI's role in music. His broad industry knowledge ensures a well-rounded discussion that touches on the creative, business, and ethical dimensions of the topic.

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Episode Summary: 

In this episode of the It’s Your Time Conference Podcast, Benny Pough sits down with Doc Wynter for a candid conversation on the state of the music industry, broadcasting, and culture. Wynter, a thought leader in radio programming, shares his unique insights on navigating the rapidly changing landscape of hip-hop and R&B, adapting to new trends in media consumption, and how radio remains relevant in the age of streaming. They also dive into the cultural influence of music, its role in shaping societal narratives, and the impact of new platforms and technologies.

About the Speakers: 

Doc Wynter

As the President of Hip-Hop & R&B Programming at iHeartMedia, Doc Wynter has been a key figure in shaping the sound of radio for decades. His programming has helped launch the careers of major hip-hop and R&B artists, and his influence extends across the industry. Doc is known for his strategic leadership, deep knowledge of the culture, and understanding of how music and broadcasting intersect to create a lasting impact.

Moderator: Benny Pough

Founder & CEO of It’s Your Time Conference, Benny Pough is a seasoned music executive with over 30 years of experience in the industry. As a host, Benny brings his wealth of knowledge to the conversation, helping to frame the discussion around the current and future states of broadcasting and culture.

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Episode Summary: 

In this exciting episode of the It’s Your Time Conference podcast, we present “Young Visionaries: Leading the Charge”  During this discussion with next-gen executives under 30, we shine a spotlight on young leaders who are disrupting industries and driving change. The panel features influential voices from the music and nonprofit sectors, including Cornell Mapp, CEO of Hot 10 Music Group, and Aliyah Terry, VP of Strategic Partnerships at Hot 10 Music Group, alongside Bilal Issifou, Founder of UNCHAINED INC, and Alston Pough and Gabe Parker from D.Verse Connect. Moderated by Christian "CDK" Kornegay, a popular hip-hop radio personality and host for the Charlotte Hornets G League, this episode delves into the unique perspectives and strategies these under-30 executives are using to push boundaries, create opportunities, and lead with impact. Perfect for anyone looking for inspiration from the next generation of industry leaders.

About the Speakers: 

Cornell Mapp

As the CEO of Hot 10 Music Group, Cornell Mapp has positioned himself as a leader in the music industry. He oversees the development of innovative strategies that not only advance his company’s growth but also empower artists and creatives to reach their full potential.

Aliyah Terry

Serving as VP of Strategic Partnerships at Hot 10 Music Group, Aliyah is responsible for forging alliances that expand the label’s reach. Her expertise in creating valuable, long-lasting partnerships has helped position Hot 10 Music Group as a trailblazer in the industry.

Bilal Issifou

Founder of UNCHAINED INC, Bilal is a social entrepreneur dedicated to advocating for justice and equity through community outreach and education. His organization focuses on social impact initiatives that uplift and empower marginalized groups.

Alston Pough

Founder of D.Verse Connect, Alston is at the forefront of creating networking opportunities for creatives and professionals across industries. His focus is on building a platform that fosters collaboration and innovation among diverse voices.

Gabe Parker

Gabe Parker is a dedicated Crypto Researcher with a deep understanding of blockchain technology and digital assets. In this panel, he shares his expertise on D.Verse Connect and entrepreneurship.

Christian “CDK” Kornegay (Moderator)

A dynamic hip-hop radio personality and host for the Charlotte Hornets G League arena, Christian "CDK" Kornegay brings energy and insight to the conversation as the episode's moderator, steering the discussion toward practical advice and lessons from the panel’s experiences.

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Episode Summary: 

In this compelling episode of the It’s Your Time Conference Podcast, we bring you the full-length discussion from the Changemakers Unleashed panel, recorded live at the 2024 It’s Your Time Conference in Charlotte, North Carolina. This session delves into the art of maximizing your gift and mobilizing people to create a lasting impact. Our panel of influential leaders from various industries shares their journeys, strategies, and the mindset needed to transform inspiration into action. Join us as these changemakers discuss how they've harnessed their unique talents to drive meaningful change and inspire others to do the same.

About the Speakers: 

DJ Chuck T

A premier music executive known for his expertise in the music industry, DJ Chuck T has been instrumental in shaping the careers of countless artists. His insights into the evolving landscape of music and how to leverage talent for success make him a key contributor to this panel.

Ty C

As a social engineer, Ty C specializes in creating innovative solutions to connect and uplift communities. His work focuses on bridging gaps and fostering collaboration, making him a pivotal figure in social impact and community building.

Klassik

The CEO of Fleet DJs, Klassik has built a powerful network of DJs and industry professionals worldwide. His leadership and vision have helped Fleet DJs become a cornerstone in the music industry, providing a platform for emerging and established artists alike.

Dennis Reed Jr.

As the CEO of Inspire The Fire and Co-Founder of the Sainted Trap Choir, Dennis Reed Jr. has dedicated his life to empowering youth through the arts. He's an award-winning songwriter, recording artist, entertainer, inspirational leader, teacher, and motivator.

ReeCee Raps

An artist, curator, and content creator, ReeCee Raps has carved out a unique space in the entertainment industry. Her ability to blend creativity with purpose has made her a standout figure, using her platform to inspire and uplift others.

Moderator: No Limit Larry

The host of The No Limit Larry and Maddhouse Morning Show, No Limit Larry is known for his charismatic presence and ability to bring out the best in his guests. As the moderator of this panel, he skillfully guides the conversation, ensuring that each speaker’s insights are highlighted.

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Episode Summary: 

In this presentation, Alston Pough and Gabe Parker educate the audience on D.Verse Connect: The First Discovery Ecosystem for the Creative Economy. Listeners are introduced to the groundbreaking platform redefining discovery in the creative economy. The episode begins by outlining the targeted audience and users of D.Verse Connect, emphasizing how it is designed to become synonymous with discovery for creatives. The platform functions as a geographical search engine, enabling artists to connect with fellow creatives and access valuable resources. Alston and Gabe demonstrate how the platform addresses key challenges and pain points for creative entrepreneurs. Detailed use cases are shared, illustrating the functionality of D.Verse Connect for creatives, companies seeking talent, and those looking to expand their networks. The episode concludes with a live Q&A session, where the audience engages with the speakers to delve deeper into the platform's potential.

About the Speakers: 

Alston Pough, Founder/CEO D.Verse Connect

Alston Pough is the Founder and CEO of D.Verse Connect, a platform designed to bridge the gap between independent artists and major industry players by providing essential resources, networking opportunities, and mentorship. As the driving force behind D.Verse Connect, Alston Pough leads the organization with a vision to empower artists and facilitate their growth in the competitive music industry. His leadership ensures that the platform meets the evolving needs of artists, helping them to navigate their careers and connect with key industry figures.

Gabe Parker,

Gabe Parker a crypto researcher educated the audience on the platform dedicated to supporting independent artists by connecting them with major industry professionals and providing valuable resources for career growth.

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Episode Summary: 

In this episode of Indie Mindset, Major Results, we explore the dynamic world of independent music with LaRussell, Founder of Good Compenny Record Label, and Ivy Rivera, a renowned lifestyle specialist. Moderated by Nate McCartney, former SVP of Marketing at Roc Nation, and Tim Simpson, this conversation delves into what it takes to succeed as an independent artist and whether pursuing a path with major labels is the right move. LaRussell shares his journey of building a successful independent label, while Ivy Rivera offers insights into branding and lifestyle management for artists. Together, they provide a comprehensive look at the strategies, challenges, and rewards of making it big in the music industry, on your terms.

About the Speakers: 

LaRussell

A trailblazing independent artist and entrepreneur, LaRussell is the Founder of Good Compenny Record Label. He is known for his innovative music distribution and artist management approach, prioritizing creative freedom and ownership. LaRussell's journey is a testament to the power of independence in the music industry, and his label serves as a blueprint for aspiring artists who want to succeed without compromising their vision.

Ivy Rivera

A lifestyle specialist with a deep understanding of the intersection between culture and branding, Ivy Rivera has carved out a niche in helping artists and public figures craft their public personas. Her expertise in lifestyle management and marketing has made her a go-to consultant for those looking to elevate their brands and navigate the complexities of the entertainment industry.

Nathan McCartney

Former Senior Vice President of Marketing at Roc Nation and the Founder/CEO of The Bag, Nathan McCartney brings extensive experience in marketing and brand development. His background with one of the biggest names in the music industry provides valuable perspective on the contrasts between independent and major label success.

Tim Simpson

A seasoned professional in the entertainment industry, Tim Simpson co-moderates this insightful discussion, contributing his knowledge and experience to guide the conversation.

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