Medspa Confidential is a foundational text for the med spa industry. Although full of seriously valuable information, the book is very readable, has a great conversational tone, and scenes from Carol and Sara's lives are so emotionally poignant that they have readers alternately laughing and crying--sometimes on the same page. I think some of the most profound chapters are "Exit Strategies" and "The University": teaching a generation of elite practitioners is not just a good idea--it is one of the best ways to create value for your business. In that vein, another big idea presented is about investing in innovation is that, "a tech company in the aesthetics space is much more valuable than an aesthetics business that uses technology." Carol and Sara have given their best to give a behind the scenes tour of owning, growing and exiting a MedSpa Business using their unique skills of lifting others and being relentlessly helpful!
Buy the book here!