Ivey Decision Point

Reckoning with Jemima: Can the Brand Be Remade for Good? Authored by professors Joseph Miller and Michael Stanko, Reckoning with Jemima: Can the Brand Be Remade for Good follows Quaker Oats’ decision to re-brand their popular Aunt Jemima brand and how the brand can be a force for good. In this episode, Miller and Stamko discuss how this case fosters difficult but productive discussions regarding race, brands, and corporate social responsibility within business schools. During this conversation, we explore their tips on how to have conversations about race in a case class, unpack some of the “why” behind decades of inertia on Jemima and similar brands, and – most importantly – how we look forward.   Review the case here Dr. Joseph Miller is a professor and chair of the marketing and sales departments at St. Ambrose University. Michael Stanko is an associate professor of innovation and marketing at North Carolina State University’s Poole College of Management.

Professor Charles Dhanaraj explains how he modified a heavily tested and adjusted teaching plan once again, this time for the virtual classroom. How do we connect synchronous and asynchronous approaches, design breakout groups, and wrap-up a case method class successfully in what is a new environment for many instructors? Dhanaraj is Evelyn & Jay G. Piccinati Endowed Chair in Teaching Excellence, professor and chair of the Department of Management at the Daniels College of Business, University of Denver.   Eli Lilly in India: Rethinking the Joint Venture Strategy Charles Dhanaraj, Paul W. Beamish, Nikhil Celly Eli Lilly in India documents the evolution of an international joint venture (IJV) over a 10-year period (1991 to 2001) between • Eli Lilly, a leading U.S. pharmaceutical company and • Ranbaxy, the Indian partner that marked Lilly’s entry into an emerging market, India. The case highlights three distinct phases of the evolution of the IJV and raises relevant management issues at different phases of the IJV's growth. Review the case here. 

Professor Torben Pedersen, a prominent scholar in international management at Bocconi University, joins host Matt Quin to explore what went into his best-selling case study, Lego Group: An Outsourcing Journey. In order to survive the large st internal financial crisis in its roughly 70 years of existence, management had, among many initiatives, decided to offshore and outsource a major chunk of its production to Flextronics. Only three years into a ten-year contract, the two companies decided to part ways. Quin and Pedersen discuss how LEGO was able to not only weather this crisis but come out stronger.   Consider reviewing Professor Pedersen's latest case:   TELENOR GROUP: DEVELOPING A NEW BUSINESS MODEL Frank Elter, Marcus M. Larsen, Torben Pedersen 10/04/2019   View all cases authored by Torben Pedersen

Fraser Johnson, professor of operations management at the Ivey Business School, joins host Matt Quin to take another look at his award-winning case, Apple Inc.: Managing a Global Supply Chain (2014), as well as the recently published update, Apple Inc.: Global Supply Chain Management (2020). In this episode, Johnson and Quin discuss Apple's business model, how Johnson has brought the company into the classroom over the years, and why junior faculty ought to consider writing cases. Professor Johnson is the Leenders Supply Chain Management Association Chair at the Ivey Business School, Western University, where he teaches courses in supply chain management and operations. Johnson is also the Director of the Ivey Purchasing Managers Index, one of the most widely watched and utilized indicators of future economic activity in Canada.

Authors John Gray and Michael Leiblein join host Matt Quin to speak about their best-selling case study, Scotts Miracle-Gro: The Spreader Sourcing Decision . We revisit the debate over offshoring in today's context and discuss how a student project evolved into a best-selling case.   Professor Gray is an expert on outsourcing, offshoring and reshoring; he teaches data analysis and global sourcing at The Ohio State University's Fisher College of Business.   Professor Leiblein, also an expert on outsourcing decisions, teaches courses on competitive strategy, innovation strategy and innovation management at the Fisher College of Business.

Karen MacMillan, assistant professor of Organizational Behaviour and Human Resource Management at the Lazaridis School of Business and Economics at Wilfrid Laurier University, explains her case writing process through the lens of her best-selling Ivey Publishing case, "A Zero Wage Increase Again? " Together with host Matt Quin, they explore the evergreen case in today's context and provide actionable tips for your own case writing and case method journey.  The owner of a large hardware, furniture, and building centre faced a dilemma regarding how to manage the upcoming wage review process. After two consecutive years of frozen wages, employees were impatient for financial progress, but there was no extra money in the budget... read the full case abstract here .

Founded in Trieste, Italy, Illy marketed a unique blend of coffee drinks in over 140 countries and in more than 50,000 of the world’s best restaurants and coffeehouses. The company wanted to expand the reach of its own franchised coffee bar, Espressamente, through international expansion. Ilan Alon, Professor of Strategy and International Marketing at the School of Business and Law at the University of Agder, breaks down how he translated his international consulting and field work to the classroom for his best-selling case, The Espresso Lane to Global Markets. Resources mentioned in this podcast: -Stephen King's nonfiction work, On Writing: A Memoir of the Craft.  -Alon's related case, Ruth's Chris: The High Stakes of International Expansion.