In this episode, Gracie and Sophia sit down with Izzy Wedderburn—designer, creative, and founder of New Mountain Magazine. Izzy shares her unconventional path into design, the inspiration behind launching an independent print publication, and what it really takes to bring a magazine to life in the outdoor industry.

From juggling freelance design work to navigating brand sponsorships, Izzy offers an honest look at the creative process, the challenges of building something from the ground up, and why she’s drawn to physical storytelling in a digital world. We also chat about new ideas like a playful newspaper, lessons learned from the first issue, and what’s next for New Mountain.

New Mountain Magazine is an independent, outdoors-focused print publication founded and creatively directed by Izzy Wedderburn. Instead of chasing extreme feats or record-breaking stats, the magazine emphasizes relatable, author-led adventures—from backyard hikes and bikepacking trips to creative outdoor expressions—celebrating the joy of nature on one’s own terms.

Issue one spans 216 soft-sewn pages, featuring stories and photography from contributors around the globe. With a focus on tactile design—intentional paper, thoughtful layouts, and curated typography—each issue is crafted to be held, flipped through, and savored. It’s a celebration of everyday adventure, told with heart and made to last.

Follow New Mountain: @newmountainmag
Explore Izzy’s work: @izzy.wedderburn | izzywedderburn.com

About New Mountain Magazine