Don’t get discouraged when you find out there is already a podcast or video series that takes the same angle and approach as you have been dying to try. Just take a slight pivot and do the idea better.

A project you work on as a solo creator is still a conversation playing out. Just playing out between yourself and the ‘world’ of watchers and listeners out ‘there.’ The key to success in these projects is to perform so that you are having a conversation that your average listener would want to eavesdrop on.

As much as we complain about the glut of sponsor reads in podcasts and videos, having a sponsor helps the creator fund their operation and give them the ability to keep working. But the more you do for the sponsor, the more it affects the content you present to the audience.

The key to success as a creator is to take good care of your target listeners, and the key to longevity is to take some consideration for your non-target listeners.

Bad audio will ruin your work, whether pure audio or video creation. A music bed is not a real 'fix,' but it can get you over the poor quality you hear in your recordings while you are working through the current limitations of your setup.

Being an expert is as simple as knowing a little more than your audience. Being an effective communicator and trainer doesn't require being an expert in a topic, but being proficient in communicating and training are skills needed to convey your expertise as a creator.

There are four basic questions I ask everyone who comes to me for help in beginning their journey as a creator. First, why do you want to be a creator? Second, what do you know about (or want to know about)? Third, are there enough people interested in this content? And fourth, how many other people are making the same content?

Niching down means focusing on your ideal target customer and aligning your marketing to match. So niching down is a popular topic for new podcasts and video creators to help find a consistent audience.

You are a creator because you have many ideas. And many of them are great. And many of those great ideas have no chance of success.

A solo production is just a person giving a speech, and an interview or group chat production is just a few people at a party having a structured conversation together. The key to your success in whatever you are producing is to give a speech or have a dialogue that your average lister wants to listen to and is willing to do a little work to get to hear.