Join me -  @PROZECH  this week as we talk sneaker history with former Grime MC turned Serial Entrepreneur & co-founder of  @CrepProtect  Jason Black aka J2K.

We get into his sneaker history, his undying love for the Air Max 90 & Adidas Torsion ZX he loved while growing up in Bow - East London. We also talk about his Unholy grails, before chatting about his journey and experiences in building successful brands and businesses.

Former Grime MC and member of the legendary crew Roll Deep J2K made his name in music but in 2012 founded  @CrepProtect  - the world's leading sneaker care brand.With partnerships with NBA, Adidas, New Era, Atmos, and DJ Khaled - plus being stocked in JD Sports & Footlocker . ason still found time to set his Creative Marketing agency At Home and most recent HYPHNT - his own sneaker brand. J2K also shares his advice for budding entrepreneurs looking to build successful brands.

Lastly we end up with some quick fire questions and J2K tells us what being a ‘Sneakerhead’ means to him.

PROZECH - @PROZECH

J2K - @J2KLIVE

Crep Protect -  @CrepProtect  (https://crepprotect.com/)

At Home - @ITSATHOME (https://www.itsathome.com/)

HYPHNT - @HYPHNT (https://www.hyphnt.com/)