The SoleSavy Podcast

Toronto’s Makeway gives us a peak behind the curtain at what it’s like to get a Nike collaboration, breaks down the inspiration behind their first sneaker, and hints at what could be next for them.

It used to be about the culture first, now it's strictly about the monetary gain and commercialization of the space. Are we too far gone for the next generation of sneakerheads?

1:11 Tell us about your 2019 collab with Nike?
3:57 What role did sneakers and fashion play in your childhood?
9:52 What's the creative scene like in Phoenix and what changes have you seen?
11:49 When did HOLO Footwear get on your radar?
15:27 What are some of your favorite details on this shoe? 
18:48 How did your cultural roots impact you as a person and artist?
20:43 What is one of your dream collab?
23:17 What is your vision for the next 5 years of the brand?
24:19 What's your SOTY pick?
 

We sit down to discuss the most exciting Jordan releases of 2025 include Undefeated AJ4, Union AJ1s and a lot more. 

We interviewed Doernbecher Freestyle 20 patient designer Jillian who designed her own Air Jordan 6. She discusses what inspired her and why it was important to put "Give Life" on her sneaker. 

SoleSavy co-founders discuss where the sneaker industry is heading next now that Nike has a new CEO. What brands will have a strong 2025? Will Nike get their hype back? Will the Kobe business grow even more?

In this episode, we react to the news that Nike CEO John Donahoe is stepping down. We talk about Donahoe's tenure and what went wrong, including his lack of sneaker industry experience, Silicon Valley background, mass layoffs, and emphasis on DTC (direct to consumer.) We also discuss Nike's new CEO, Elliott Hill, his background, and where Nike goes from here. 

1:20 How has the Sneaker Law Volume 2 Book Launch been?
4:40 How did the first book impact your lives and careers?
5:48 How did that impact the second book?
7:28 What were some of the hardest chapters to cover?
9:59 What was the most surprising thing you learned?
16:35 What was the inspiration behind the book theme?
24:24 Why did you include the NY Sole Savy Jordan 1 drop in the book?
25:12 What do you guys have for shoe of the year?

In this episode, we look at the Kendrick Lamar x Super Bowl LIX news from a sneaker industry perspective. We recap the recent history of sneaker moments at the Super Bowl and speculate what Kendrick's may look like. We discuss Kendrick Lamar's sneaker history and recent love for Nikes. Later, we look at how Drake's longtime deal with Nike could impact what Kendrick wears during the Super Bowl. 

In this episode, we discuss how and why Cooper Flagg chose to sign with New Balance over Nike. We talk about his history playing for Nike teams and how Duke has historically been a pipeline for future Nike signature athletes. We touch on the decline in signature sneaker sales and why brands stopped investing millions in rookies. We break down the impact NIL is having on the footwear industry and why Flagg won't be able to play in NB at Duke. 

0:48 Who is Cooper Flag?
7:01 NIL and how it's changed sneaker brands
9:59 New Balance needs Cooper Flag
14:14 American Born Star
16:12 Why didn't Nike sign him?