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Jab Till It Hurts - Chapter 5: Setbacks


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Don’t expect miracles when you start your business. There are going to be early setbacks. In fact, there are going to be setbacks throughout your business life, and I’m not talking about setbacks of, like, a day without sales. I’m talking about weeks or months when shit just goes stagnant.

When that happens, people tend to go on the defense. What they do is, they tend to stop doing all the things that brought them early success. They go in the opposite direction and they start right hooking or trying to sell, because they’re getting desperate, and desperation leads people to do stupid shit. Instead, embrace the setbacks and recognize that there are things you might have shifted or changed. Get back to the basics of doing what you did to launch your new business.

Key Points from Chapter 5

  • There will be setbacks as you grow your business. Don’t freak out. Setbacks are natural. When they occur, focus on jabbing and doing the things that worked in the beginning.
  • Suffocate the trolls by thanking them and then ignoring them.
  • Remember, money cannot buy happiness.
  • If you’re stuck in a dark, lonely place as an entrepreneur, reach out to a friend, or reach out to me. I understand how you are feeling and I want to help.
  • Entrepreneurship is not all glamorous.
  • As you grow your business and experience more successes, the highs will become higher and the lows will stay the same.
  • __________

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