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Jab Till It Hurts - Chapter 6: All About that Jab


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It would be impossible for me to say too much about jabbing. So, let’s do a whole chapter on it, shall we?

I’ve never felt like I give too much information for too little return when I’m jabbing because I don’t look for a return from everything I do. The return, to me, is often as simple as a person having a lightbulb moment and figuring something out— because I gave them an insight they didn’t have before.


Key Points from Chapter 6

  • There’s no such thing as too much jabbing.
  • To create a memorable jab, connect with
  • your audience’s emotions.
  • Leverage the power of barter to jab more effectively.
  • Partner with other businesses on events and cross-promotion to increase the organic reach of your brand.
  • Make your jabs personal and creative to impress your valuable customers.
  • The future of marketing is jabbing.
  • __________

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