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Jab Till It Hurts - Chapter 7: Mistakes


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As you grow your business, you’ll make mistakes. Forgive yourself. Then, read and re-read this chapter to avoid making more!

First of all, there’s nothing more disingenuous to me than a business that approaches you with a jab that really isn’t a jab. It’s not a give; it’s an ask. As you start your business, please be conscious of your jabbing. In the back of your mind, you must know that there is nothing coming your way from your give—and be okay with that.


Key Points from Chapter 7

  • Don’t disguise your right hooks as jabs.
  • Don’t buy followers or worry about vanity
  • metrics.
  • Figure out the targeting of your website content—are you a B2B or a B2C brand?
  • Have a generous mindset.
  • __________

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