Processing over half a billion dollars in payments per year to support content creators, Patreon is revolutionizing the way we consume the internet. Jack Conte, Founder and CEO at Patreon, discusses how the legacy advertising model has led to perverse consequences on the internet, and how Patreon aligns incentives across all stakeholders, ultimately leading to higher quality content for all audiences. Additionally, we dig into the nuances of rolling out new pricing initiatives, from conducting market diligence to tiering your product offering.