You just got off the phone with a digital marketing agency promising "guaranteed results" and 200% growth. Sounds amazing, right? Or is it just another over-promise, under-deliver sales pitch?

There are hundreds of great Google Ads practitioners out there — but they get overshadowed by aggressive, shady tactics that leave local businesses with broken promises and wasted ad dollars. In this episode, I break down the 4 massive red flags to watch for before you sign any contract with a Google Ads agency.

What you'll learn:
🚩 Red Flag #1 — Account ownership (and why this is a non-negotiable)
🚩 Red Flag #2 — Non-transparent pricing and hidden markups
🚩 Red Flag #3 — The bait-and-switch on who's actually managing your account
🚩 Red Flag #4 — Lack of real reporting and conversion tracking
My 3-question vetting checklist for your next agency call

If you're a local business owner evaluating a Google Ads agency or wondering if your current one is dropping the ball, this episode gives you the exact questions to ask before you sign anything.

Questions to ask any Google Ads agency before you hire them:
1. How do you handle account ownership?
2. How does your pricing work, and are there any fees or markups I should know about?
3. Who's managing my account day to day?

What's your biggest Google Ads question for local businesses? Drop it in the comments — I'm Jack Hepp, and thanks for tuning into Jack of All Ads.

Need help with your Google Ads? Find out how you can work with Jack to get your account on track.

Google Ads Coaching: https://calendar.app.google/JYGZx7nwJ...

Work with Jack's Google Ads Agency:https://industriousmarketing.co/

Wondering what to do about the "Limited by Budget" warning inyour Google Ads dashboard? In this episode, let's dive into the Google Ads budgets for Local Businesses and what you need to know.

Inside this episode:

Deciding What Your Budget Should Be
The "10 Clicks per Day" rule for stable campaigns
Handling the Limited Budget Warning

Got a question about Google Ads for local businesses you’d like answered in a future episode? Drop it in the comments or reach out.

Need help with your Google Ads? Find out how you can work with Jack to get your account on track.

Google Ads Coaching: https://calendar.app.google/JYGZx7nwJ...
Work with Jack's Google Ads Agency: https://industriousmarketing.co/

Short on time but losing money on Google Ads? In this quick episode, Jack breaks down why "standard" PPC advice and Google Ads "recommendations" are killing local business budgets. If you’re a DIYer running your own ads, these 5 rules will help you tighten your targeting and stop the waste. Jack has over 10 years of experience working with local businesses and you don't want to miss this advice.

Key Highlights:
What budget actually makes sense for your business?
How to make sure your location targeting is correct.
Stoping waste with exact match keywords.
The assets you can't forget
Why smaller is better for local businesses.


Got a question about Google Ads for local businesses you’d like answered in a future episode? Drop it in the comments or reach out.

Need help with your Google Ads? Find out how you can work with Jack to get your account on track.

Google Ads Coaching: https://calendar.app.google/JYGZx7nwJ...
Work with Jack's Google Ads Agency: https://industriousmarketing.co/

Is Google’s Performance Max campaign the right campaign type for your local business? In this episode, Jack dives into whether your business should use Performance Max or just focus on traditional campaign types. With over 10 years of experience working with local businesses, Jack shares when it makes sense and when it doesn’t to leverage PMax.

What You’ll Learn

• Why 5 leads a month isn't enough for AI.
• Service Biz Reality: Why Standard Search still beats PMax for lead quality. 
• When PMax actually works for local foot traffic (Cafes, Gyms, Shops). 
• The questions you should ask before you ever start a PMax campaign.

Got a question about Google Ads for local businesses you’d like answered in a future episode? Drop it in the comments or reach out. 

Need help with your Google Ads? Find out how you can work with Jack to get your account on track. 

Google Ads Coaching: https://calendar.app.google/JYGZx7nwJ...

Work with Jack's Google Ads Agency:https://industriousmarketing.co/

Stop donating your hard-earned money to Google! If you’re a local business owner wondering if Google Ads is a "money pit" in 2026, the answer may be yes. But it doesn't have to be that way. Let's dive into why most small business campaigns fail and how you can pivot to be more successful in 2026. Whether you’re a plumber, a local restaurant, or another local business you can win on Google Ads if you get started int he right way.

What you'll learn:

• Do Google Ads still work for local businesses in 2026?
• The 4 biggest mistakes local businesses make.
• The 5 changes you need to make today.
  

  Google Ads Coaching
  Need help getting your Google Ads on track this year? Book a call with Jack and let's fix your ads: https://calendar.app.google/JYGZx7nwJ...
  
  Work with Jack's Google Ads Agency: https://industriousmarketing.co/