Kelly Kussman is the owner, designer, and vision behind Cayla Gray. She started her career in fragrance buying for a major department store, where fell in love with the distinctive nature of scents and their ability to make memories tangible.
In 2017, Kelly and her husband faced the tragic loss of their first baby, who she planned to name Cayla Gray. After struggling with another ectopic pregnancy, Kelly wanted to create a legacy that not only honored the beauty and heartbreak of this bittersweet experience, but also fueled her personal passion for fragrance. From this desire, the Cayla Gray collection was born. With Cayla Gray, Kelly has stepped away from traditional perfume practices and returned to an artisan mentality to curate a line of clean scents that are American-made, ethically-cultivated, and fairly-priced for self and home. This thoughtful spirit is imbued in the brand, keeping the business as transparent as possible by designing her products locally and collaborating with makers across the country.
After more than 20 years leading large teams in corporate retail, Kelly ultimately found that the surest road to success would involve following her own unique path.
In this episode we talk about:
[3:25] What Kelly is jacked about this year
[5:25] Leaning into her faith and knowing that everything is going to be okay and beautiful experiences are coming
[7:15] Wait 48-72 hours before making any big decisions so you can listen to your gut
[8:45] How Kelly defines happiness
[10:45] Kelly’s experience turning her pain into a beautiful purpose
[14:20] Why Kelly wanted to start a clean fragrance company
[17:30] How Kelly and her husband worked through losing their babies and how to move forward
[26:15] Scent is the only sense that immediately triggers memories in your brain
[27:55] How Kelly creates all the scents for Cayla Gray
[28:40] Fragrance companies aren’t required to disclose their ingredient list, but Cayla Gray discloses every single ingredient
[32:40] The future of Cayla Gray
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