Jackie Summers: Trailblazing Liqueurs, Legacy, and Lessons from the Heart of Distilling

🥃 Episode Overview:

In this episode of Voices of Distilling, host Ronnell Richards sits down with Jackie Summers, the creator of Sorel Liqueur and a true trailblazer in the distilling industry. From surviving life-changing challenges to preserving cultural heritage through a unique product, Jackie shares his inspiring journey of passion, perseverance, and purpose. This conversation is rich with wisdom, history, and a few laughs as Jackie discusses the art of relationship-building, competing with industry giants, and the importance of staying true to your mission.

⌚ Timestamps:

[00:00] - Introduction: Ronnell sets the stage and introduces Jackie Summers.

[01:30] - Award Spotlight: Jackie discusses winning Best in Class for the second time in three years.

[04:00] - The Origin of Sorrel: Jackie shares the story of Sorel Liqueur, from his Caribbean roots to 623 attempts to perfect the recipe.

[09:30] - Cultural Legacy: How Sorel honors African and Afro-Caribbean heritage and tells the story of resilience.

[14:00] - The Keys to Success: Jackie shares the romantic and practical reasons behind his success and the challenges of competing against big brands.

[18:00] - Advice for Aspiring Distillers: Jackie’s candid insights for newcomers to the craft distilling industry.

[21:30] - Competing with Giants: Lessons on relationship-building and why “nobody wants to drink your sh*t.”

[25:00] - Distribution and Availability: Where to find Sorrel Liqueur in 40 states and six countries.

[27:00] - Closing Thoughts: Ronnell reflects on Jackie’s story and the importance of community in distilling.

💼 Presenting Sponsor:

American Distilling Institute

About: The American Distilling Institute is the premier organization supporting craft distillers worldwide. As the heart of distilling, ADI provides resources, education, and a community to empower distillers.

Website/Membership Info: Visit Distilling.com to learn more and become a member.

🎤 Today's Guest:

Jackie Summers

Role: Founder, Sorel Liqueur

Website & Instagram: https://sorelofficial.com/

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🥂 Thank you for tuning into "Voices of Distilling." Until next time, cheers to the heart of distilling!