Today on the show, we welcome Jacob Beau. This show is for all those wondering how to reach a larger audience and rise from the shadowbans. Born and raised in Santa Cruz, Jacob Beau spent 3 years working on Facebook’s paid ads team, gaining deep insights into how the ad algorithm works. He’s using that knowledge to run highly effective ad campaigns on Meta, particularly in highly regulated markets. Recognized for his expertise, CEO Weekly even called Jacob the “human cheat code” to social media marketing.