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Jacob Gross (Slack): The Simple Truth to Building a Global Community
In this episode, I’m joined by Jacob Gross, Head of Community at Slack, as we explore the simple truths behind successful community building. Jacob shares how Slack uses AI to boost productivity and scale engagement, while still keeping personal connections intact. He breaks down the three pillars of community growth—content, moderation, and documentation—offering practical tips that every community builder can apply. We also discuss the importance of identifying top contributors, using data to track engagement, and why building a community is a slow-burning process that requires patience.
Tune in for a valuable conversation packed with actionable advice from Jacob’s journey at Slack!
Episode Timestamps:
00:00 Introduction
02:22 Jacob's Role and Background
04:59 Community Building and Engagement
09:10 Scaling and Moderation Strategies
15:28 AI Integration and Future Prospects
29:09 The Importance of Simplicity in Community Management
29:49 Challenges in Managing the Slack Community
30:43 Ensuring Consistency and Quality in Community Engagement
34:40 Measuring Success in Community Management
37:56 Building a Community from Scratch
49:43 The Future of Community Management
Looking to future proof your community career? Yesterday's best practices are today's obsolete methods. I assemble the best community managers redefining the role & share their secrets in this newsletter. You can subscribe below, spots are closing soon.
Get access: https://thecommunitymanagerspodcast.com/
FIND ME ON SOCIAL
X/Twitter: https://www.x.com/brandoniver
LinkedIn: https://www.linkedin.com/in/brandon-iverson11/
FIND JACOB ON SOCIAL
LinkedIn: https://www.linkedin.com/in/jcbgrss/
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By Brandon IversonIn this episode, I’m joined by Jacob Gross, Head of Community at Slack, as we explore the simple truths behind successful community building. Jacob shares how Slack uses AI to boost productivity and scale engagement, while still keeping personal connections intact. He breaks down the three pillars of community growth—content, moderation, and documentation—offering practical tips that every community builder can apply. We also discuss the importance of identifying top contributors, using data to track engagement, and why building a community is a slow-burning process that requires patience.
Tune in for a valuable conversation packed with actionable advice from Jacob’s journey at Slack!
Episode Timestamps:
00:00 Introduction
02:22 Jacob's Role and Background
04:59 Community Building and Engagement
09:10 Scaling and Moderation Strategies
15:28 AI Integration and Future Prospects
29:09 The Importance of Simplicity in Community Management
29:49 Challenges in Managing the Slack Community
30:43 Ensuring Consistency and Quality in Community Engagement
34:40 Measuring Success in Community Management
37:56 Building a Community from Scratch
49:43 The Future of Community Management
Looking to future proof your community career? Yesterday's best practices are today's obsolete methods. I assemble the best community managers redefining the role & share their secrets in this newsletter. You can subscribe below, spots are closing soon.
Get access: https://thecommunitymanagerspodcast.com/
FIND ME ON SOCIAL
X/Twitter: https://www.x.com/brandoniver
LinkedIn: https://www.linkedin.com/in/brandon-iverson11/
FIND JACOB ON SOCIAL
LinkedIn: https://www.linkedin.com/in/jcbgrss/